Summary
Overview
Work History
Education
Skills
Timeline
Generic

Neil Chaney

Sioux Falls,SD

Summary

Resourceful and creative marketing professional offering 18+ years of consistently delivering high-quality marketing content. Adept leveraging of social media platforms and targeted campaigns to increase brand engagement. Advanced knowledge of product development, market research and SEO.

Overview

20
20
years of professional experience

Work History

Digital Acquisition Coordinator

Burwell Material Handling
Sioux Falls, South Dakota
05.2024 - 09.2025

Orchestrated digital marketing campaigns and managed websites across diverse sectors.
Formulated and executed SEO, SEM, and paid search strategies driving measurable growth.
Controlled $192K annual digital advertising budget, optimizing co-op reimbursements.
Analyzed campaign performance and provided actionable recommendations for improvement.
Configured conversion tracking systems to improve performance measurement accuracy.
Collaborated with teams on landing page enhancements to boost user engagement.
Maintained Burwell websites to ensure compliance with operational standards.
Monitored marketing trends, innovating strategies to achieve superior outcomes.

Digital Acquisition Coordinator

C & B Operations, LLC.
Sioux Falls, SD
04.2022 - 05.2024

Executed digital marketing strategies and managed websites for various industries.
Implemented SEM, SEO, and paid search/social strategies to drive engagement.
Oversaw $192K in annual digital advertising spend and facilitated co-op reimbursements.
Analyzed campaign performance data, delivering insights and recommendations for improvement.
Set up conversion tracking systems to measure campaign success.
Worked cross-functionally on enhancing landing pages through collaborative efforts.
Simultaneously maintained C & B websites to ensure content accuracy and relevance.

Digital Marketing Manager

Rosenbauer America, LLC.
Lyons, SD
05.2007 - 07.2021
  • Developed and implemented digital marketing plans that incorporate SEO, social media platforms and video campaigns.
  • Organized development and implementation of diverse marketing campaign collateral, including videos, social media posts and blogs.
  • Supported senior leadership during executive decision-making process by generating daily reports to recommend corrective actions and improvements.
  • Generated leads through strategies such as trade shows and drip marketing campaigns.
  • Interacted with partners, including art department, upper management and sales.
  • Developed key relationships with vendors, including printers and shipping agents, ensuring proper advertising execution.
  • Provided event planning for trade shows and vendor fairs to improve brand recognition.
  • Designed social and digital marketing strategies to align with business objectives.
  • Created product promotion plans and marketing initiatives to increase brand awareness.
  • Updated web pages and social media profiles with engaging and current content.

Graphic Production Artist

Western Commercial Printing
Sioux Falls, SD
01.2007 - 03.2020
  • Submitted design ideas to plan projects with customers and managers.
  • Created corporate brands by designing cohesive looks between logos and letterheads.
  • Used Adobe Creative Suite to create images and layouts.
  • Adjusted images sizes and selected fonts for projects.
  • Produced projects for advertising and informational purposes.
  • Formatted print and web applications designs and media to deliver production-ready graphics.

Marketing Coordinator

Dakota Ammo
Sturgis, SD
08.2005 - 08.2006
  • Created product promotion plans and marketing initiatives to increase brand awareness.
  • Updated web pages and social media profiles with engaging and current content.
  • Supervised and coordinated attendees for trade shows at Las Vegas, Milwaukee, Louisville, which included logistics and shipment of booth materials.
  • Supervised and coordinated attendees for trade shows at, which included logistics and shipment of booth materials.
  • Provided event planning for trade shows and vendor fairs to improve brand recognition.
  • Produced fresh content to supplement existing promotional and campaign inventory.
  • Aligned resources to create marketing plans for various projects, including new product launches and events.
  • Created new product packaging for all of the premium lines

Education

Bachelor of Science - Mass Communication

Black Hills State University
Spearfish, SD
12.2004

Skills

  • Paid search optimization
  • SEM strategy
  • Digital campaign analysis
  • Conversion tracking
  • Digital marketing strategy
  • Performance measurement
  • Website management
  • Content management
  • Budget oversight
  • Search engine marketing
  • Pay-per-click advertising
  • Keyword research
  • Display advertising
  • Google ads expertise

Timeline

Digital Acquisition Coordinator

Burwell Material Handling
05.2024 - 09.2025

Digital Acquisition Coordinator

C & B Operations, LLC.
04.2022 - 05.2024

Digital Marketing Manager

Rosenbauer America, LLC.
05.2007 - 07.2021

Graphic Production Artist

Western Commercial Printing
01.2007 - 03.2020

Marketing Coordinator

Dakota Ammo
08.2005 - 08.2006

Bachelor of Science - Mass Communication

Black Hills State University