Support brand objectives by leveraging my background in content creating, styling, and digital marketing, while driving to contribute to the success of the company.
Overview
6
6
years of professional experience
Work History
Stylist Assistant
Nike- Global Brand Image, GBI
04.2023 - Current
Prop and shoot PDP/VIDEO/FOAM/PDP+ sets in a timely manner utilizing the styling ethos as a guide
Track merchandise in studio and partner with Pre-production and Logistics team
Communicate with the stylist and digitech on what the hero item is
Pass off hero tags to the digitech
After hero is shot, retag the hero item and pass off to digitech to be added to the shot heroes/FCO rack
Review and relay all slate notes for proper styling guidelines to Look Builder and Senior Stylist.
Social Media Coordinator
Coolkicks LLC
06.2019 - Current
Responsible for developing and executing content, and product, across all brand owned and operated marketing channels
Strong focus in driving forth innovative, authentic and disruptive digital campaigns that inspire and connect consumers to the Coolkicks brand
Collaborated with social media influencers such as top musicians, athletes, companies and press to drive brand optimization
Managed Social Media accounts with over 1 million followers with daily posts to drive consumers to store front locations with paid marketing campaigns
Involved in the creation of Youtube content on a channel with over 1 million subscribers
Planned and executed social media vision, driving brand discovery and customer engagement.
E-Commerce Stylist
Nordstrom
06.2022 - 03.2024
Work closely with the studio team ensuring all merchandise gets prepped, shot and copy written, all in a timely manner
Prepare high quality samples to be shot in Studio
Demonstrate a commitment to teamwork through relationship-building, reliability, and collaboration
Deliver productivity through the efficient use of time and a commitment to strong results
Styled and shot over 100 outfits daily, menswear & womenswear.
E-Commerce Merchandising Manager
Coolkicks LLC
04.2021 - 10.2021
Analyzed conversion rates, and key analytical insights from the application subscribers
Effectively developed and executed the digital marketing strategy with a strong focus on content development and execution that supports the overall brand strategy
Led production of all content and creative initiatives, aligned messaging across Ecommerce/DTC Channels, assisted in conceptualizing brand campaigns
Uploaded products through Shopfiy, which entailed; product images, pricepoint, launch date, product copy, product type, post production retouch, and SKUs
Work cross-functionally within each team while understanding and analyzing all parts of the product creation process
Generate weekly and seasonal selling reports to analyze style selling & hindsight's for budget planning.
Visual Merchandiser/Buyer
Coolkicks LLC
08.2019 - 10.2021
Actively monitor key performance metrics of sales team, identify challenges, and create new solutions utilizing proven problem-solving techniques
Analyzed sales data, including profit and loss statements, to compose an efficient store budget
Coordinate with Retail managers to ensure merchandise is received and processed across all channels
Kept inventory optimized to ensure low costs while maintaining product availability
Partnered with management to prepare for and implement seasonal merchandising presentations and new visual merchandising initiatives
Support the implementation of projects relating to new brand launches
Coordinate new merchandise samples to CEO for brand activations.
Marketing Associate
Notre Dame de Namur University
09.2018 - 05.2020
Created compelling narrative media pieces about the NDNU experiences, as well as integrating these stories across all channels
Created compelling content (both print and digital) that supports the schools' missions and educational philosophy and further enhances their brand in the community
Oversee the schools' external websites, including developing, updating and posting content, exploring and developing new features
Design marketing collateral for websites, social media, email campaigns, advertisements, and other communications, under the direction of the communications director.
Education
B.A. Business Administration with Minor in Marketing -
Notre Dame de Namur University
01.2020
Associates of Arts in Marketing -
Highline College
01.2018
Skills
Dynamic Content Creations
Creative Production
Digital Marketing
Social Media Management
Retail Marketing
Brand Managing
Project Management
Community Engagement
Sharp Eye for Upcoming Trends
Time Management
Effective Communication
Problem Solving
Fashion Sense
Accomplishments
Full Athletic (Men's Basketball) and Academic Scholarship at both institutions. Received Academic Athlete of the Year, 2018.
Timeline
Stylist Assistant
Nike- Global Brand Image, GBI
04.2023 - Current
E-Commerce Stylist
Nordstrom
06.2022 - 03.2024
E-Commerce Merchandising Manager
Coolkicks LLC
04.2021 - 10.2021
Visual Merchandiser/Buyer
Coolkicks LLC
08.2019 - 10.2021
Social Media Coordinator
Coolkicks LLC
06.2019 - Current
Marketing Associate
Notre Dame de Namur University
09.2018 - 05.2020
B.A. Business Administration with Minor in Marketing -
Notre Dame de Namur University
Associates of Arts in Marketing -
Highline College
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