Neil Heird

Facilitated the navigation of complex marketing landscapes and helped brands break through digital barriers while improving overall digital awareness and profitability through increased prospect engagement and new sales

Collaborated with business leaders to understand daily business challenges and develop impactful marketing strategies that created efficiencies and solutions that drove meaningful growth

• Digital strategy owner for four company-held brands generating $30+ million annually
• Improved year-over-year revenue growth by 10% using cross-channel marketing tactics.
• Collaborated with internal and external partners to maximize the performance of applicable campaigns including a mixture of sales funnels, email marketing, social campaigns, paid ads (Google Search, Google Display Network, LinkedIn), content strategy, and user journey mapping
• Partnered with the development team to identify and address technical issues that adversely impacted website performance, as measured by Google Lighthouse.
• Optimized website performance by making improvements based on user feedback and A and B testing results.
• Designed, tested, and optimized landing pages to maximize conversions.
• Developed campaigns to engage customers through multiple digital channels, including social media, email, search engine optimization, and pay-per-click.
• Organized events such as webinars or virtual conferences aimed at generating leads.

Collaborate with clients to conceptualize, design and implement web-based marketing solutions from planning to execution that align with business objectives. Translate client vision into a viable online presence including the design and implementation of digital assets on the web. Develop and implement project plans to establish tasks, accomplishments and budget compliance. Troubleshoot technical issues and coordinate with third parties as needed to ensure clear communication and timely delivery of designated work.

• Created initial web presence and brand image for several companies across multiple industries.
• Built onshore and offshore resource support to expand business development opportunities and technical expertise.
• Partnered with client and development team to develop multiple prototypes of technical solutions that met specific business needs.
• Created marketing campaigns to drive traffic across multiple social media outlets to grow a client's reach across multiple lines of business.
• Cultivated relationships with external organizations to build partnerships that benefited both parties.
• Reviewed current systems and processes regularly for potential improvements or upgrades.
• Analyzed market trends and customer data to inform decision-making processes.
• Maintained open communication channels between departments to maximize efficiency and productivity.

The New Tampa Chamber of Commerce was composed of voluntary board members who sought to strengthen the New Tampa community by assisting and supporting local businesses to improve their visibility and their bottom line. The New Tampa Chamber of Commerce offered many great benefits to participating members and championed business growth throughout the area. The mission was to improve the quality of life in our community by helping local businesses prosper and contribute to the overall economic growth of the New Tampa area. Led successfully merger with the North Tampa Chamber of Commerce in March 2015.

Enrolled in Business School as a full-time student and worked as a contract nursing home administrator from January 2009 through December 2010.

• Directed all aspects of nursing home operations, including resident care, staffing, budgeting, and regulatory compliance.
• Ensured compliance with state and federal regulations regarding patient care standards and safety protocols.
• Negotiated contracts with third-party vendors who supplied goods or services used in providing patient care.
• Analyzed data from surveys to evaluate the effectiveness of services provided within the nursing home environment.
• Monitored budgeting, revenue, and expenditure reports to maintain fiscal responsibility in the organization.
• Implemented innovative programs to enhance resident engagement and quality of life.
• Built and maintained strong relationships with families and the community.
• Managed financial operations efficiently, ensuring fiscal responsibility and sustainability.

Managed daily operations and profitability for a portfolio of 60 skilled nursing facilities located throughout Florida, Pennsylvania, and Massachusetts. Accountable for census development, regulatory compliance, strategic growth initiatives, revenue cycle management, and overall profitability. Key areas of focus included operations and P&L management, budgeting and financial planning, business development, internal/external consulting, team building, project management, Human Resources Management Policy & Procedure Development, government relations, and contract negotiations.

• Led organizational development changes, enabling managed facilities to better respond and adapt to industry and market changes.
• Created annual budgets and monitored expenses against budget goals.
• Reviewed policies and procedures to ensure compliance with applicable regulations.
• Developed and implemented strategies to increase operational efficiency.
• Directed the daily operations of multiple departments across the organization.
• Formulated strategies to improve customer service levels within the organization.

Responsible for operations and profitability of 27 nursing homes and assisted living facilities located throughout Florida. Direct reports included two Regional Vice Presidents and all Regional Marketing personnel for the company.

• Responsible for operations and profitability of 27 nursing homes and assisted living facilities located throughout Florida.
• Direct reports included two Regional Vice Presidents and all Regional Marketing personnel for the company.
• Oversaw daily activities of departments such as finance, marketing, sales, customer service, operations, and human resources.
• Established policies and procedures that improved operational efficiency across multiple departments.
• Implemented cost-reduction initiatives to enhance profitability.
• Provided leadership during times of organizational change by managing transitions effectively.
• Managed a team of 15 professionals, providing guidance and direction to ensure the successful execution of projects.
• Gathered and analyzed data to identify areas for improvement in operations and processes.
• Developed and implemented strategic plans to achieve company objectives.

• Provided leadership in developing long-term strategies for meeting organizational goals related to patient care outcomes.
• Monitored budgeting, revenue and expenditure reports to maintain fiscal responsibility in the organization.
• Created marketing plans to attract new residents to the facility.
• Negotiated contracts with third-party vendors who supplied goods or services used in providing patient care.
• Coordinated activities with other healthcare providers in order to provide comprehensive care for residents.
• Developed and implemented policies and procedures for nursing home operations.
• Assisted family members during times of crisis or transition involving their loved ones residing at the nursing home.
• Ensured compliance with HIPAA regulations concerning patient privacy rights.

• Adhered to facility policies and procedures while providing quality nursing care.
• Collaborated with physicians to develop individualized care plans for each patient.
• Provided patient care in accordance with physicians' orders and nursing standards of practice.
• Assisted patients with personal hygiene activities such as bathing, dressing, eating, grooming, and toileting needs.
• Communicated effectively with patients, family members, healthcare team members, and other stakeholders regarding patient care plans or concerns.

Supported four squadrons of F-16 Fighting Falcons by sourcing top-secret and classified aircraft parts for use in aircraft repair kits during training exercises and US deployment to Iraq (Operation Desert Storm).

Honorably discharged in November 1993.