Neil Lloyd
Austin,TX
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director of Marketing
The Limestone Group
04.2021 - Current
- Formulated brand identities and guidelines to streamline marketing program
- Created effective strategies for clients resulting in increased leads and revenue
- Designed creative websites for clients while generating online leads
- Implemented digital and social solutions for clients and adjusted as needed
- Managed traditional media resources for clients and negotiated rates to reduce marketing costs
- Supported sales teams and regularly collaborated to achieve company goals
- Introduced innovative marketing technology and techniques to allow clients a step ahead of competition.
Director of Marketing
Berridge Manufacturing Company
04.2019 - 04.2021
- Researched market conditions, key competitors, and industry opportunities
- Defined, implemented and maintained brand and marketing strategies to meet corporate objectives
- Developed effective budget by marketing channel to achieve ROI goals
- Managed marketing department, including supervision and oversight of marketing activities and marketing staff
- Directed, managed and measured traditional and digital lead generation campaigns
- Managed and streamlined internal communications
- Developed new product literature and product launch campaigns
- Supported national sales team
- Organized, coordinated and attended company events, including trade shows, customer events, sales and warranty seminars
- Hired third-party marketing vendors, negotiated contracts, and managed activities
- Reached, attracted and retained new customers
- Developed and maintained promotional materials and digital presence including corporate literature, corporate website and social media
- Identified new CRM tool and developed software to create structured processes for sales and marketing
- Managed and updated third party marketing platforms to increase brand visibility and architect spec rate
Director of Marketing
Classic Homes
01.2016 - 01.2018
- Created brand awareness through website and marketing collateral redesign
- Improved digital media program through search engine marketing and optimization
- Directed creation and execution of all outdoor signage and traditional advertising channels
- Managed outside media vendors, negotiated contractual terms, and improved workflows
- Collaborated with CEO to define new target markets and reach company sales goals
- Evaluated product portfolio, competitors and industry conditions
- Researched emerging technology and industry projections
- Analyzed complex data to uncover expansion opportunities
- Delivered report of findings and recommended new product strategy
Marketing Manager
Milestone Community Builders
01.2013 - 01.2016
- Restructured marketing department to achieve company objectives
- Developed marketing strategy utilizing existing brand equity while establishing stronger identity
- Managed outside media vendors, negotiated contractual terms, and improved workflows
- Managed marketing requests of 35 sales people and developed strategies for 22 new home communities
- Directed construction of sales offices, community grand openings, and realtor events
- Managed yearly budget and monitored weekly spending for selected marketing channels
- Negotiated and purchased media buys with advertising agencies, radio stations, and media channels
- Created compelling media content and managed execution of marketing campaigns
- Organized community events and fulfilled sales collateral requests for 35 salespeople
- Represented organization at investor presentations, and third party develop meetings
- Received internal award and bonus for performance as Interim Marketing Director
Education
Bachelor's - Business Administration
University of Texas At Austin - McCombs School of Business
Austin, TX12.2013
Skills
- Microsoft Office Suite: Access, Excel, Outlook, PowerPoint, Word
- Content Management System: WordPress, Proprietary CMS
- Customer Relationship Management: Salesforce, Lasso, Proprietary CRM
- Copyright and Content Creation: Print, Radio, Digital and Social Media
- Search Engine Marketing and Optimization: Google AdWords and Analytics
Certification
Marketing (10+ years) Negotiation (10+ years) Management (10+ years) Brand Management (10+ years) Brand Development (10+ years) Public Relations (10+ years) Marketing Strategy (10+ years) Analytics (10+ years) Digital marketing (10+ years) Content Creation WordPress SEM Search Engine Optimization (SEO) Google Analytics Martech Google AdWords Marketing Automation
Timeline
Director of Marketing
The Limestone Group
04.2021 - Current
Director of Marketing
Berridge Manufacturing Company
04.2019 - 04.2021
Director of Marketing
Classic Homes
01.2016 - 01.2018
Marketing Manager
Milestone Community Builders
01.2013 - 01.2016
Bachelor's - Business Administration
University of Texas At Austin - McCombs School of Business
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