Neil O’Reilly
San Antonio,TX
Summary
Senior Technical Marketing Manager/Marketing Technology with 15 years of experience in Technical SEO, Technology, and Data Transformation for enterprise web applications. Proficient in scaling corporate applications and CMS infrastructures to support growing business needs. Capable of utilizing technical expertise to drive marketing strategies and enhance online presence. Demonstrated success in delivering measurable results through innovative solutions and cross-functional collaboration.
Overview
12
12
years of professional experience
Work History
Senior Technical Marketing Manager
USAA
03.2019 - Current
- Utilized extensive knowledge of data quality to implement stricter testing and quality checks when reviewing S2T implementation.
- Identified attributes with incorrect logic set on field types, which led to the creation of new features to address data source issues.
- Contributed to the development of a more fluid and inclusive data standard aimed at mitigating future data quality issues.
- Achieved certification in data governance.
- Completed Oracle Data Engineer Specialist course to enhance technical data validation capabilities.
- Implemented a new validation process that streamlined ST2 data quality checks, significantly improving data validation and maintaining error rates below 1%.
- Launched PEGA NBA P&C MVP2 in support of the UNICA retirement.
- Completed data validation for Life and Bank to support business rules necessary for treatments.
- Leveraged extensive experience in enterprise application transformation to identify technical blockers hindering the rollout of PEGA, enabling the team to accelerate the MVP.
- Collaborated with PEGA partners to support the PEGA MVP launch and assist USAA team members by providing an LDA contractor to remap logic for action types within NBA Designer.
- Identified data quality issues related to global rules that posed a risk of causing future arbitration issues within PEGA.
- Provided technical expertise in data validation for P&C PEGA launch, including S2T identification and troubleshooting data issues using a new validation process applicable across all validation points.
- Created a master CSS file to support the main design template for the advice library, ensuring adherence to internal design standards for both desktop and mobile.
- Engaged with senior management to present the case for responsive design and obtained approval to integrate the developed code with the core templating system, facilitating the transition to a responsive design framework while supporting the retirement of the mobile domain.
SEO Marketing Director
Direct Call Solutions
01.2018 - 01.2019
- Developed a custom SEO Friendly framework and rebranded bundelyourinternet.com to konecteaze.com
- Re-designed and upgraded directcallsolutions.com to a custom scalable cms
- Focused on SEO and custom Web development to build out a complex location based service application with offers based on zip codes
- Managed a marketing Team of 10 Employees
Marketing IT Director
FVF LAW
02.2017 - 03.2018
- Internal IT Infrastructure Setup to support HIPPA compliance
- Internal application development for client intake process
- Rebranding and Design supporting development of new online custom CMS for legal intake supporting FVF Law
- Created got to market organic growth strategy to support online business growth in Search
Configuration Engineer “contractor”
Concepture
07.2016 - 03.2017
- Built custom 6 large scale custom cloud-based applications for international clients
- Leveraged Internal application for fast and flexible prototype development
- Provide troubling shooting and custom component design configurations for cloud enterprise applications services
SEO/Front End Developer
Mixtape
02.2013 - 07.2016
- Created and implemented custom go to market SEO Campaigns for over 20 local and State wide clients
- Custom Design and coding for International enterprise brands
- Rebranding and Design supporting the development of online custom CMS and wordpress plugin customization expansion
Education
Diploma - Computer Science
DIT
Dublin07.2003
Diploma - Web Development
IACT
Dublin07.2001
Skills
- Digital Marketing
- Web Development / execution
- Agile Project management
- Technical Search Engine Optimization
- Team Leadership
- Modern and Legacy CMS transformation
- Technical SEO
- Strategic Partnerships
- Web development
- Problem-Solving
- Problem-solving abilities
- Critical Thinking
- Vendor Relations
- Data Analytics
- Decision-Making
- Team Collaboration
Timeline
Senior Technical Marketing Manager
USAA
03.2019 - Current
SEO Marketing Director
Direct Call Solutions
01.2018 - 01.2019
Marketing IT Director
FVF LAW
02.2017 - 03.2018
Configuration Engineer “contractor”
Concepture
07.2016 - 03.2017
SEO/Front End Developer
Mixtape
02.2013 - 07.2016
Diploma - Web Development
IACT
Diploma - Computer Science
DIT
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