NEIL PARKER
SENIOR MANAGER OF MARKETING COMMUNICATIONS
Dallas - Ft. Worth,TX
Summary
Highly motivated senior, strategic marketing leader focused on creative, end-to-end digital & traditional, marketing and brand campaigns. A trustworthy marketing storyteller and enterprising leader with more than 15 years of increased marketing experience in roles that include hands-on ownership of omni-channel B2B & B2C marketing campaigns, associated strategy, execution, & analysis of multiple, simultaneous campaigns. Roles have consisted of increased marketing growth & successes, unstructured schedules, proactive self-imposed deadlines, in fast-paced organizations and team building and leadership.
Overview
18
18
years of professional experience
Work History
Senior Director, Product Marketing/Marketing
Bython
Frisco, Tx
01.2021 - Current
- Product Marketing/Marketing
- Design, develop, and execute integrated marketing, brand management, PR & product marketing strategies and campaigns
- Regular collaboration with CEO, product development, engineering, and sales to manage company growth strategy
- Building global integrated & demand generation marketing program
- SaaS solution product marketing strategy - demos & new feature development
- Manage SEO agency, brand, content, messaging, and creative teams resulting in an increase in website traffic 70%+
- Budget, department P&L, ROAS, and ROI management
- Prioritized and allocated valuable resources to meet business targets.
- Instituted formal operating procedures and enforced adherence to policies and regulations that impacted bottom-line.
Field Marketing Manager (Contract)
Duo Security
Ann Arbor, MI
07.2021 - 11.2021
- Created and executed targeted SaaS product demand & lead generation/marketing programs in the US and Canada while assisting pipeline team in developing regional campaigns and prospect target lists
- Achieved 86% target event attendance through marketing acquisition
- Drove demand generation activity - converted 70% of event attendance to MQLs
- Provided support through sales tools, training, and market expertise
- Built and maintained ongoing communications with senior leadership
- Developed aggressive marketing objectives for sales, ROI and brand loyalty.
- Led development and implementation of company-level marketing plans to achieve revenue and brand exposure goals.
E-Commerce Marketing Manager (Contract)
NRS World
Decatur, TX.
01.2021 - 07.2021
- Created profitable B2C E-Commerce strategy development, execution through analytical analysis and product management
- Collaborated with buyers, marketing, and video production team
- Generated 23% increase in sales YTD and 4% average order value increase
- Prioritized E-Commerce modifications to increase engagement/conversion KPIs
- SEO, UI/UX, content management, customer insight analysis
- SEO, Digital Marketing, and Paid Ad agency management
- Used data analytics to track lead generation campaigns and improve quality.
- Performed market segmentations, targeting and positioning for each product line.
North American Marketing Operations Manager
IWG-PLC, Regus
Dallas, TX
01.2018 - 02.2020
- Designed, developed & implemented national, regional, and local marketing strategy & branding including Spaces new co-working office product launch & office grand opening events
- 90% pre-opening sales met through marketing operations strategy best practices
- Localized B2B marketing strategy, branding, and marketing communications
- New product launch for Spaces co-working brand in North America
- B2B2C customer acquisition marketing campaign resulting in 3% return rate
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Marketing Manager
Shoebacca.com
Irving, TX
01.2017 - 08.2018
- Successfully developed & managed end-to-end B2C integrated marketing, branding, & creative strategy including 120 fashion brand partnerships, product marketing, new product launches
- Managed integrated marketing strategy resulting in 29% increase in organic traffic YoY & 17% increase in online store sessions
- 60% increase in e-commerce conversion rates through UI/UX optimization/updates
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Brand Marketing Manager
J&P Cycles
Irving, TX
01.2015 - 03.2017
- Developed & managed national integrated B2C brand & e-commerce marketing, and mobile showroom, event strategy, field marketing strategy, retail locations, events/trade shows, new product launch management, & video content production team
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Education
Bachelor of Science -
The University of Texas, College of Communications
Skills
Go-To-Market Marketing Strategy Development, Integrated Marketing Campaign Strategy Execution and Reporting, Data-Driven Optimization, Digital Analytics, Customer Journey, Nurture Marketing Automation, WordPress, Salesforce, Adobe, SEO, SEM, PPC, UI/UX, Google Analytics, Team Leadership & Development, Direct Budget and ROI Management, Project Management, Cross-Functional Stakeholder & Leadership Collaboration, Strong Attention to Detail, Clear & Concise Communication, Creative & Innovative Problem Solving
Customer experience analysis
Market Positioning
Regional customer demographics
P&L Management
Budgeting and Allocation
Campaign development
Staff Management
Marketing and advertising
Campaign management
Public and Media Relations
Brand standards
Brand development
Collaborative Leadership
Team Building and Motivation
Strategic planning
Budgeting
Strategies and goals
Search Engine Optimization
Affiliations
Texas Exes Dallas Chapter (Alumni Association)
Board of Directors Member: Vice President of Sponsorship | Vice President of Marketing | Vice President of Engagement | Board Member
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The price of anything is the amount of life you exchange for it.
Henry David Thoreau
Timeline
Field Marketing Manager (Contract)
Duo Security
07.2021 - 11.2021
Senior Director, Product Marketing/Marketing
Bython
01.2021 - Current
E-Commerce Marketing Manager (Contract)
NRS World
01.2021 - 07.2021
North American Marketing Operations Manager
IWG-PLC, Regus
01.2018 - 02.2020
Marketing Manager
Shoebacca.com
01.2017 - 08.2018
Brand Marketing Manager
J&P Cycles
01.2015 - 03.2017
Bachelor of Science -
The University of Texas, College of Communications