NEIL PARKER
SENIOR MANAGER OF MARKETING COMMUNICATIONS
Dallas - Ft. Worth,TX
Summary
Highly motivated senior, strategic marketing leader focused on creative, end-to-end digital & traditional, marketing and brand campaigns. A trustworthy marketing storyteller and enterprising leader with more than 15 years of increased marketing experience in roles that include hands-on ownership of omni-channel B2B & B2C marketing campaigns, associated strategy, execution, & analysis of multiple, simultaneous campaigns. Roles have consisted of increased marketing growth & successes, unstructured schedules, proactive self-imposed deadlines, in fast-paced organizations and team building and leadership.
Overview
18
18
years of professional experience
Work History
Senior Director, Product Marketing/Marketing
Bython
Frisco, Tx
01.2021 - Current
- Product Marketing/Marketing
- Design, develop, and execute integrated marketing, brand management, PR & product marketing strategies and campaigns
- Regular collaboration with CEO, product development, engineering, and sales to manage company growth strategy
- Building global integrated & demand generation marketing program
- SaaS solution product marketing strategy - demos & new feature development
- Manage SEO agency, brand, content, messaging, and creative teams resulting in an increase in website traffic 70%+
- Budget, department P&L, ROAS, and ROI management
- Prioritized and allocated valuable resources to meet business targets.
- Instituted formal operating procedures and enforced adherence to policies and regulations that impacted bottom-line.
Field Marketing Manager (Contract)
Duo Security
Ann Arbor, MI
07.2021 - 11.2021
- Created and executed targeted SaaS product demand & lead generation/marketing programs in the US and Canada while assisting pipeline team in developing regional campaigns and prospect target lists
- Achieved 86% target event attendance through marketing acquisition
- Drove demand generation activity - converted 70% of event attendance to MQLs
- Provided support through sales tools, training, and market expertise
- Built and maintained ongoing communications with senior leadership
- Developed aggressive marketing objectives for sales, ROI and brand loyalty.
- Led development and implementation of company-level marketing plans to achieve revenue and brand exposure goals.
E-Commerce Marketing Manager (Contract)
NRS World
Decatur, TX.
01.2021 - 07.2021
- Created profitable B2C E-Commerce strategy development, execution through analytical analysis and product management
- Collaborated with buyers, marketing, and video production team
- Generated 23% increase in sales YTD and 4% average order value increase
- Prioritized E-Commerce modifications to increase engagement/conversion KPIs
- SEO, UI/UX, content management, customer insight analysis
- SEO, Digital Marketing, and Paid Ad agency management
- Used data analytics to track lead generation campaigns and improve quality.
- Performed market segmentations, targeting and positioning for each product line.
North American Marketing Operations Manager
IWG-PLC, Regus
Dallas, TX
01.2018 - 02.2020
- Designed, developed & implemented national, regional, and local marketing strategy & branding including Spaces new co-working office product launch & office grand opening events
- 90% pre-opening sales met through marketing operations strategy best practices
- Localized B2B marketing strategy, branding, and marketing communications
- New product launch for Spaces co-working brand in North America
- B2B2C customer acquisition marketing campaign resulting in 3% return rate
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Marketing Manager
Shoebacca.com
Irving, TX
01.2017 - 08.2018
- Successfully developed & managed end-to-end B2C integrated marketing, branding, & creative strategy including 120 fashion brand partnerships, product marketing, new product launches
- Managed integrated marketing strategy resulting in 29% increase in organic traffic YoY & 17% increase in online store sessions
- 60% increase in e-commerce conversion rates through UI/UX optimization/updates
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Brand Marketing Manager
J&P Cycles
Irving, TX
01.2015 - 03.2017
- Developed & managed national integrated B2C brand & e-commerce marketing, and mobile showroom, event strategy, field marketing strategy, retail locations, events/trade shows, new product launch management, & video content production team
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Education
Bachelor of Science -
The University of Texas, College of Communications
Skills
Go-To-Market Marketing Strategy Development, Integrated Marketing Campaign Strategy Execution and Reporting, Data-Driven Optimization, Digital Analytics, Customer Journey, Nurture Marketing Automation, WordPress, Salesforce, Adobe, SEO, SEM, PPC, UI/UX, Google Analytics, Team Leadership & Development, Direct Budget and ROI Management, Project Management, Cross-Functional Stakeholder & Leadership Collaboration, Strong Attention to Detail, Clear & Concise Communication, Creative & Innovative Problem Solvingundefined
Affiliations
Texas Exes Dallas Chapter (Alumni Association)
Board of Directors Member: Vice President of Sponsorship | Vice President of Marketing | Vice President of Engagement | Board Member
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The price of anything is the amount of life you exchange for it.
Henry David Thoreau
Timeline
Field Marketing Manager (Contract)
Duo Security
07.2021 - 11.2021
Senior Director, Product Marketing/Marketing
Bython
01.2021 - Current
E-Commerce Marketing Manager (Contract)
NRS World
01.2021 - 07.2021
North American Marketing Operations Manager
IWG-PLC, Regus
01.2018 - 02.2020
Marketing Manager
Shoebacca.com
01.2017 - 08.2018
Brand Marketing Manager
J&P Cycles
01.2015 - 03.2017
Bachelor of Science -
The University of Texas, College of Communications
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