Summary
Overview
Work History
Education
Skills
Certification
Languages
Interests
Work Availability
Timeline
Neil Shah

Neil Shah

San Francisco,CA

Summary

Having launched India's first cross-border e-commerce company, my 15+ years of experience in design, marketing, and merchandising have given me a unique understanding and passion for creating meaningful user experiences.


Through strong leadership, creativity, problem-solving, and critical thinking skills, I continuously strive to foster a culture of collaboration and guide creative teams to achieve their full potential.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Creative Lead - UX Design & Marketing

Exborders
02.2010 - 10.2020
  • Launched India's first global cross-border e-commerce company in 2010 by developing the go-to-market strategy and product roadmap for Exborders across global markets like India, USA, UK, UAE, Singapore, and Indonesia.
  • Led a team of 5 UX designers in creating and implementing a successful redesign of the company's flagship product, resulting in a 67% increase in user engagement and a 45% increase in revenue.
  • Conceptualized and implemented strategies to optimize the user experience and drive conversion rates on the Exborders desktop and mobile website.
  • Developed and maintained a design system for the company's products, ensuring consistency and efficiency across all platforms while improving collaboration between designers and developers.
  • Identified and capitalized on emerging design and marketing trends to stay ahead of competitors and enhance the brand image and reputation.
  • Drove innovative and strategic marketing campaigns to drive customer acquisition and retention.
  • Executed merchandising strategies for large-scale multinational channel partners like eBay, Amazon, Lazada, Noon, and Flipkart to ensure increased revenue streams.

Company Director & Creative Director

Elbee
08.2003 - 01.2010
  • Spearheaded B2C strategic marketing campaigns including emailers, banner advertising, print advertising, sales brochures, and corporate presentations
  • Directed creative teams to develop concept designs for campaigns that resonated with target audiences
  • Collaborated with marketing and advertising teams to maintain brand consistency across campaigns
  • Redesigned the company website, integrating new features like the online package tracking system, price and location finder, and rate calculator
  • Established 10 new branches, identifying locations, supervising hiring, setting up operations and inventory, management, vendor management, business development, talent acquisition, branding, and corporate communication

Education

Bachelor of Science - Marketing

Johnson & Wales University, Providence, RI
08.2003

High School Diploma -

Aiglon College, Chesières-Villars, Switzerland
1998

Skills

Product Management

Creative Direction

UX Design

Visual Design

Design Systems

User Research

UI Design

Logo & Branding

E-commerce

Campaign Management

Marketing Strategy

Merchandising

Certification

Foundations of User Experience (UX) Design
Google (Coursera)

Start the UX Design Process: Empathize, Define, and Ideate
Google (Coursera)


Build Wireframes and Low-Fidelity Prototypes Google (Coursera)


Conduct UX Research and Test Early Concept UX
Google (Coursera)


Languages

English
Native or Bilingual
Hindi
Limited Working
French
Limited Working

Interests

Film, Art, Music, Literature, Science, Basketball, Tennis, Skiing, and Cooking

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Creative Lead - UX Design & Marketing - Exborders
02.2010 - 10.2020
Company Director & Creative Director - Elbee
08.2003 - 01.2010
Johnson & Wales University - Bachelor of Science, Marketing
Aiglon College - High School Diploma,
Neil Shah