Summary
Overview
Work History
Education
Skills
Timeline
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Nelia Servo

Portland

Summary

  • Over nine years of proven direct-to-consumer Retail (physical and digital) and Merchandising coordinating experience across ominchannelsat URBN Inc. and monobrands
  • Strong insights of Women’s and Kids consumer needs and marketplace trends to create and style the products to bring the vision and storytelling to life
  • Extensive experience with managing physical product samples including receiving, organizing, and styling samples for seasonal photo shoots and liquidating samples at the end of the season
  • Leveraged retail math and acumen at the sales associate and management level to assess KPIs to inform business decisions
  • Cross-functional collaboration with Merchandising, Design, Creative, Site Merchandising, and Sourcing teams to drive a one-team mentality to achieve results
  • Instrumental in onboarding and training of new hires including systems, tools, brand standards, styling accuracy, and operations

Overview

9
9
years of professional experience

Work History

Merchandising Coordinator

HANNA ANDERSSON
10.2021 - Current
  • Oversee physical product samples and using systems, tools and visuals to create styling and on-body fit accuracy during all seasonal photo/video shoots to bring the product journey and storytelling to life
  • Ensure product accuracy of incoming samples against product data and liaising with cross-functional teams to enable timely delivery of samples and understand various brand photography pipelines
  • Host and collaborate all seasonal style outs with cross-functional partners to bring product vision to consumers
  • Manage flat photography production from sample check-in to final photos for site
  • Maintain tracking systems for sample locations and statuses throughout production to communicate feedback and approvals between internal teams and external partners
  • Organize and ship samples for photography meetings, projects, and sample liquidation post-shoot
  • Streamline operations and processes with Merchandising and Design functions to drive efficiency to go-to-market

Assistant Store Manager

FREE PEOPLE
06.2019 - 10.2021
  • Responsible for managing a team of 12 sales associates and driving conversion and sales including monitoring the store financial metrics including operations and the numbers to accurately deliver results
  • Created and merchandised all front counter displays for the accessories, regularly crafting unique layouts to match the change in seasons, inventory, product lines, and new brands
  • Leveraged inventory understanding, product assortments, and industry understanding to style specific outfits for consumer needs, trends, and preferences
  • Maintained organization of back-of-house, backstock, and shipment processes to increase efficiency and accuracy of products on hand
  • Led, reviewed, and coached the associate team on individual KPIs including sales goals, team culture and performance, and product execution

MIT

FREE PEOPLE
06.2018 - 06.2019
  • Partnered with the management team to oversee and enhance store operations, ensuring efficiency and a premium consumer experience
  • Drove key business metrics by optimizing sales strategies and delivering a personalized shopping experience from start to finish
  • Managed inventory flow, including markdown execution, POS system operations, and stock replenishment to maintain product availability
  • Developed deep product knowledge to support strategic merchandising decisions and elevate consumer engagement
  • Conducted year-end inventory reconciliation to assess shrinkage and improve stock accuracy
  • Led shipment processing and inventory organization to ensure seamless product allocation and presentation

Sales Associate

ATHROPOLOGIE
06.2016 - 06.2018
  • Curated and organized apparel on the sales floor, strategically styling pieces to complement customer outfits and drive higher average transaction value
  • Engaged with customers to highlight promotional offers, enhancing the shopping experience and boosting sales
  • Monitored the sales floor and fitting rooms to ensure compliance with store security, safety, and loss prevention protocols
  • Handled returns and exchanges professionally, resolving customer issues while adhering to company policies.

Education

BS - Merchandise Management

Oregon State University
Corvallis, OR
06.2018

Apparel Design

Accademia Italiana Exchange
Florence, Italy
08.2017

Skills

  • Merchandising & Product Styling
  • Trend & Data Analysis
  • Visual Merchandising & Storytelling
  • Inventory & Sample Management
  • Retail Math & Markdown Execution
  • Sales Optimization & Consumer Engagement
  • Cross-Functional Collaboration & Leadership
  • Training, Development & Process Improvement
  • Technology & Tools (Kubix Link, Microsoft 365, Acquia DAM)
  • Strategic Planning & Execution

Timeline

Merchandising Coordinator

HANNA ANDERSSON
10.2021 - Current

Assistant Store Manager

FREE PEOPLE
06.2019 - 10.2021

MIT

FREE PEOPLE
06.2018 - 06.2019

Sales Associate

ATHROPOLOGIE
06.2016 - 06.2018

BS - Merchandise Management

Oregon State University

Apparel Design

Accademia Italiana Exchange

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Nelia Servo