Nelly Herrera
St. Cloud,FL
Summary
Versatile Senior Manager specializing in Business Process Management in recent years with Revenue Management and Reservations expertise. Skilled at planning, implementing, and overseeing key improvements to drive business growth and efficiency. Experienced in working under pressure and adapting to new situations and challenges to best enhance the organization. Pursuing new professional challenges while leveraging excellent skills, strong work ethic, attention to detail, and organizational prowess to contribute to team success.
Overview
24
24
years of professional experience
Work History
Senior Manager, Reservation Platform
Marriott International
2022.06 - Current
- Modify and develop new business processes for the ACRS environment related to reservations and group
- Collaborate with cross organization stakeholders and other members of the Reservation Platform Transformation Team to research and document current state system capabilities and business practices related to MARSHA CRS and the new ACRS environment
- Work in partnership with the ACRS Core, Revenue Management Field Support, Global Operations and Technology teams to ensure proper business process content is developed, delivered, and sustained effectively.
Regional Director of Revenue Management
MCR Hotels
2021.04 - 2022.06
- Maximize room revenue, profit and market share associated with rooms while managing the processes associated with demand, revenue, forecasting, and opportunity analysis in addition to inventory management for 12 Marriott and Hilton franchise properties
- Identifies future market trends and hotel opportunities and effectively communicates through reports and updates
- Ensures that a strategic mix of business and pricing strategies are set for each hotel based on market conditions to maximize revenue and profitability
- Continuous analysis of competitive sets, pricing positions, market conditions, seasonality, and mix
- Define action plan if planned financial targets are not met
- Collaborate with key business partners to define promotion calendar and identify promotional key success indicators.
Revenue Manager 1 - NY Marriott Marquis
Marriott International
2019.04 - 2020.10
- Responsible for short and long-term forecasts, budget process, analysis, and inventory management
- Maintain competitive advantage to exceed budgeted RevPAR growth through market intelligence
- Worked closely with Sales Strategy Team to achieve maximum total hotel revenue in general while keeping effective communication day to day with Front Office team for short term maximization
- Performed pricing analysis and strategy, utilized critical thinking skills to improve any areas of opportunity for review at weekly strategy meetings
- NY Marriott Marquis exceeded 2019 RevPAR Index Goal by 2.2 basis points from 119.1 to actual 121.3, achieved 3% forecast accuracy in 2019 to a target of 3.0 – 4.0% and improved 2019 targeted sell out date efficiency to 58% from 48% in 2018
Revenue Manager
Renaissance New York Times Square
2018.03 - 2019.04
- At the Renaissance Times Square, implemented adequate strategies during Q1 2019 leading to successful completion of $15 million rooms renovation.
Revenue Manager - The Ritz-Carlton Battery Park
Marriott International
2017.07 - 2018.03
Area Reservations Sales Manager – The Ritz-Carlton Battery Park and Central Park Hotels
Marriott International
2016.08 - 2017.07
Reservations Sales Manager – Intercontinental Times Square
IHG Hotels
2015.04 - 2016.08
Reservation Sales Supervisor – The Ritz-Carlton Westchester
Marriott International
2013.11 - 2015.04
Reservations Sales Agent – The Ritz-Carlton and JW Marriott Grande Lakes Orlando
Marriott International
2011.11 - 2013.11
Nursing Administration Payroll Supervisor
New York Presbyterian Hospital
2008.11 - 2011.10
At Your Service Agent and Operations Roles – New York Marriott at the Brooklyn Bridge
Marriott International
2000.09 - 2008.10
Education
Associate of Applied Science - Business Administration And Management
Monroe College
New York, NY12.2011
Skills
- Documentation And Reporting
- Teamwork and Collaboration
- Process Improvement
- Project Planning
- Cross-Functional Collaboration
- Strategic Planning
- Data-driven decision-making
- Troubleshooting and problem resolution
Systems
- ACRS
- One Yield
- CI/TY
- MARSHA
- Empower GXP
- PMS (FSPMS, Opera, Fosse)
- MarRFP
Languages
Spanish
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Manager, Reservation Platform
Marriott International
2022.06 - Current
Regional Director of Revenue Management
MCR Hotels
2021.04 - 2022.06
Revenue Manager 1 - NY Marriott Marquis
Marriott International
2019.04 - 2020.10
Revenue Manager
Renaissance New York Times Square
2018.03 - 2019.04
Revenue Manager - The Ritz-Carlton Battery Park
Marriott International
2017.07 - 2018.03
Area Reservations Sales Manager – The Ritz-Carlton Battery Park and Central Park Hotels
Marriott International
2016.08 - 2017.07
Reservations Sales Manager – Intercontinental Times Square
IHG Hotels
2015.04 - 2016.08
Reservation Sales Supervisor – The Ritz-Carlton Westchester
Marriott International
2013.11 - 2015.04
Reservations Sales Agent – The Ritz-Carlton and JW Marriott Grande Lakes Orlando
Marriott International
2011.11 - 2013.11
Nursing Administration Payroll Supervisor
New York Presbyterian Hospital
2008.11 - 2011.10
At Your Service Agent and Operations Roles – New York Marriott at the Brooklyn Bridge
Marriott International
2000.09 - 2008.10
Associate of Applied Science - Business Administration And Management
Monroe College
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