Nelly Ortega
Miami,FL
Summary
Dynamic and results-oriented sales professional with 10+ years of experience in the housewares industry and extensive expertise in international markets. Seeking a Sales Manager position to leverage my skills in sales strategy, account management, and team leadership to drive organizational growth and profitability.
Overview
10
10
years of professional experience
Work History
International Sales Manager
InterDesign, Inc.
Miami, Fl
03.2022 - Current
- Managed cooperative accounts in Latin America, Asia Pacific, the Middle East, and the United States, enhancing market penetration and brand visibility
- Developed and executed strategic sales plans for geographic markets, ensuring the achievement of revenue and margin targets
- Analyzed market trends and competitor activities to identify growth opportunities and adjust sales strategies
- Negotiated contracts and agreements, optimizing terms to benefit both clients and the organization
- Coordinated with suppliers to ensure timely deliveries and maintaining over a 90% fill rate
- Segmented large client bases to tailor sales approaches and improve client satisfaction
- Led trade show participation, overseeing setup, sample selection, and client engagement to boost brand awareness
- Developed region-specific marketing content with the marketing team to ensure authenticity and effectiveness
- Monitored sales performance and recommended improvements to meet key business objectives.
National Sales Manager
InterDesign, Inc.
Miami, Fl
11.2020 - 03.2022
- Established and nurtured professional relationships with key customer account personnel, enhancing client loyalty and retention
- Used market data, statistics, and trends to set goals, improve profitability, and meet quarterly forecasts
- Reviewed marketing trends and research to prepare accurate proposals based on client profiles, ensuring strong sales performance in stores
- Suggested in-store exhibitions according to store layout, using planograms and engaging with customers for a personalized shopping experience
- Tracked and analyzed sales data to identify strengths and weaknesses, working with the team to create strategies to maximize sales
- Establish productive and professional relationships with key personnel in assigned customer accounts
- Negotiate and close agreements with large customers, ensuring healthy margins and revenue
- Performed research to identify new potential customers and market opportunities
- Creating presentations for business partners, to discuss business reviews and future strategies for growth
- Kept clients updated with product launches, new materials, and market trends
- Participated in annual trade shows to ensure brand awareness, lead generation, and relationship building
- Managed the Coop Channel Internationally, ensuring all members received the best quality and service.
Regional Manager Latin America
InterDesign, Inc.
Miami, Fl
06.2019 - 11.2020
- Delivered on top-line sales goals and net margin requirements for the region
- Developed annual budgets and business plans to achieve sales goals
- Prepared monthly, quarterly, and annual forecasts per region and key account
- Fully understood the retail landscape in the region, including active accounts and distribution gaps
- Developed strong working relationships with key accounts in each market
- Worked with buyers, category managers, and directors to maximize all aspects of the business (assortment, merchandising, promotions, new product launches, brand activation, etc.)
- Secured placement for new product launches twice a year and opened new categories
- Conducted quarterly, biannual, or annual business reviews with accounts
- Analyzed POS data, presented findings, and recommended additions or product replacements
- Worked with Marketing to develop instore and digital marketing programs to promote the brand
- Followed up on replenishment orders, working with Customer Service, Finance, and Logistics to ensure timely order shipments
- Identified, assessed, and secured new accounts in each market
- Developed plans to enter new channels in each market (mass, e-commerce, etc.)
- Identified new product opportunities and collaborated with marketing to develop new products for the region.
Business Development Manager
NOLA Distrivalto USA Holstein
Miami, Fl
10.2014 - 06.2019
- Updated and created procedures to achieve margin objectives at competitive price points
- Developed and sourced new products from initial concept to final in-store displays
- Identified new opportunities and created new processes to drive value to customers and improve budget use
- Researched and analyzed market trends to develop business and marketing strategies
- Coordinated and arranged sales presentations, visual merchandising vehicles, and planograms
- Made relevant and crucial business decisions on a discretionary basis
- Traveled to trade shows and key account meetings
- Researched and contacted new leads to develop prospect lists
- Supported commercial activities in Latin America (Mexico, Guatemala, Costa Rica, Panama, and El Salvador) and the US market
- Implement Training Programs: Develop and implement training programs for sales teams across the region to enhance their product knowledge, sales techniques, and customer relationship management skills
- Budget Management: Oversee and manage the regional sales budget, ensuring cost-effective allocation of resources
- Cross-functional Collaboration: Collaborate with cross-functional teams, including marketing, product development, and customer service, to align sales strategies with overall business objectives.
Education
Bachelor of Business Administration -
Universidad de los Andes
Mérida, Venezuela05.2004
Skills
- Engagement
- Influence
- Customer support
- Leadership
- Product planning
- Marketing
- Communication
- Interpersonal
- Power BI
- Data analysis
- Visualization
- Market Analysis
- Sales Strategies
- Sales Presentations
- Supervision
- Report preparation
- Process improvement
- Operational efficiency
- Attention to detail
- Accuracy
- Business Development
- CRM Software
Languages
Spanish, English C1 proficiency.
Languages
Spanish
Professional
English
Professional
References
References available upon request.
Timeline
International Sales Manager
InterDesign, Inc.
03.2022 - Current
National Sales Manager
InterDesign, Inc.
11.2020 - 03.2022
Regional Manager Latin America
InterDesign, Inc.
06.2019 - 11.2020
Business Development Manager
NOLA Distrivalto USA Holstein
10.2014 - 06.2019
Bachelor of Business Administration -
Universidad de los Andes
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