Nely Lopez
Miami,FL
Summary
Experienced real estate professional specializing in luxury market dynamics and results-driven marketing strategies. Proficient in brand development and equipped with a proven track record of success. Highly organized and dependable, capable of managing multiple projects concurrently, meeting deadlines, and ensuring overall project satisfaction.
Overview
4
4
years of professional experience
Work History
Real Estate Marketing Manager
Matluck Group | Compass
Miami, FL (Freelance)
11.2021 - Current
- Strategically plan, implement, and monitor leading broker's marketing, email campaign, and social media content for broker's group.
- Convert unbranded new development brokers marketing tools into groups branded marketing for broker and group.
- Design and create compelling email content, including graphics, copy, and calls to action.
- Conduct A/B tests to optimize email content, subject lines, CTAs, and sending times.
- Analyze digital performance data to make data-driven decisions and continuously improve email campaigns and content.
- Average open rates of 47% or higher
- Generate comparative market analysis reports to support business clients.
- Use market analysis and metric tools to establish and increase key audiences .
Housing Analyst Administrator
Housing Authority Of The City Of Milwaukee
Milwaukee, WI (Remote)
05.2020 - 03.2022
- Managed HUD Section 8, tax-credit development projects, and Project Based Voucher accounts.
- Administered and budgeted Federal Housing projects for The City of Milwaukee.
- Troubleshooted online portal accounts.
- Prospected landlords that may be interested in participating in our program.
- Increased affordable housing support by reviewing household annual income, applicant financials, contact updates, and family size to qualify individuals under program regulations.
- Reviewed voucher extensions and request approvals.
- Trained new administrative personnel on Section 8 and Project-Based Voucher procedures.
- Federal and state knowledge of low income housing regulations and procedures.
Administrative Services Coordinator
JJeffers & Co
Milwaukee, WI ( Covid- Layoff)
01.2020 - 04.2020
- Assisted manager and asset management team in all aspects of business operations.
- Assisted with contract management, annual renewal reports and 1099s.
- Assisted with CrowdStreet online investor accounts and processing local investor accounts.
- Entered invoices, deposits, checks, and applied investment credits in Rent Manager.
- Improved office operations by automating client correspondence, record tracking, and data communications.
- Managed supervisor itinerary and appointments and streamlined scheduling appointments.
Education
Communications Systems Technology
Hillsborough Community College
Tampa, FLUniversity of Wisconsin
Milwaukee, WISkills
- Licensed Real Estate Agent in State of Florida
- Understanding of Real Estate Industry
- Market Strategy Development
- Digital Marketing
- SEO and Site Analytics
- Marketing Campaign Tracking and Content Management
- Brand Development
- Extensive Fair Housing Training
- Training in: Yardi software, Onesite, RentManager, CrowdStreet, Bluemoon, MLS, Docusign
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Real Estate Marketing Manager
Matluck Group | Compass
11.2021 - Current
Housing Analyst Administrator
Housing Authority Of The City Of Milwaukee
05.2020 - 03.2022
Administrative Services Coordinator
JJeffers & Co
01.2020 - 04.2020
Communications Systems Technology
Hillsborough Community College
University of Wisconsin