Nena Laudani
Henrico,United States
Summary
My wide range of experience allows me to work in a large corporate environment or an intimate family owned business.
Experience encompasses:
-Full service, Select service, Economy, extended stay and Independent brands
-Certfied with Marriott and Hilton revenue management systems
-Lighthouse BI and STR Benchmark familiar
-Built revenue teams/processes for 3 companies
-Focus on commercial strategy process and profitability in mix of sales.
-Understanding of how to properly leverage Ecommerce and OTA business to maintain maximum profitability.
Overview
27
27
years of professional experience
Work History
Regional Vice President of Revenue Strategy
Aimbridge Hospitality
12.2022 - 06.2024
- Managed relationships with owners for portfolios ranging from large (100 hotels) to small (5+ hotels), enhancing the performance (10% revenue increase) across various geographical regions by employing commercial mindset strategies.
- Provided leadership and support to regional teams deployed to specific markets-additional 100+ hotels
- Utilized tools (AMAZE, Power BI, Lighthouse products, Kalibri, Travelclick, etc) to identify success and opportunites in overall portfolio.
- Forecasting and budget review- worked with regional teams to keep accuracy within 5%.
- Worked with Marriott, Hilton, IHG, Wyndham, Choice, G6 and independent brands- Full service, select service, extended stay and economy.
Vice President Revenue Management
Terrapin Hospitality
01.2022 - 12.2022
- Managed performance of company portfolio (85 hotels) with 7 team members- deployed by skill set match to hotel.
- Managed a small portfolio of hotels directly to stay relevent with brand systems.
- PMS systems- negotiated contract to convert all independent hotels to a more stable product.
- Acquired by Aimbridge Hospitality in December 2022 where we continued to grow performance in the portfolio.
- Worked with Marriott, Hilton, IHG, Wyndham, Choice and independent brands.
Corporate Area Director of Revenue Strategy
Aimbridge Hospitality
01.2020 - 01.2022
- Implemented strategies the kept all hotels in assigned portfolios profitable through the COVID pandemic.
- Worked with Marriott, IHG, Hilton brands- full service, select service and extended stay.
- 8- 12 hotels in portfolio during tenure.
Corporate Director of Revenue Management
HP Hotels
04.2015 - 01.2020
- Established a revenue management team and processes for a portfolio of over 40 hotels, assigning roles based on skill sets.
- Fostered and maintained relationships with owners, ranging from business overviews to strategic discussions as needed.
- Directly managed strategies for a select group of hotels to ensure relevance within brand systems.
- Worked with Marriott, Hilton, Choice, Wyndham, and G6 systems
- Managed brand transitions- Holiday Inn Nashville Airport to Hilton Nashville Airport, Independent Campbell House to Campbell House Lexington Curio. Involved transitioning PMS and revenue management system data and keeping strategies in place with these dynamic markets.
Corporate Director of Revenue Management
Shamin Hotels
01.2013 - 04.2015
- Created revenue management team and processes for 40+ hotels at this family owned business.
- Directly managed strategies for a small portfolio of hotels to stay relevent in brand systems.
- Worked directly with ownership to implement proper strategies to sustain continues revenue generation.
- Brands: Hilton, Marriott, IHG, Choice, G6 (Econolodge)
Director of Revenue
Sheraton Richmond Park South Hotel
05.2007 - 01.2013
Reservations Manager-Floating Specialist-Front Desk Manager
Omni Hotel - Downtown Richmond
01.2001 - 01.2004
Director of Revenue
Wyndham Hotel - Richmond Airport
08.1997 - 05.2001
Education
Registered Nursing/Registered Nurse -
Virginia Commonwealth University
01.1984
Diploma, Nursing Education -
RMH School of Nursing
01.1984
Skills
- Portfolio Management- Full service, Select Service, Economy and Extended Stay
- Performance Improvement- through strategy and profitability reviews
- Owner relations
- Certified in Marriott (One Yield) and Hilton GRO) RMS systems
Personal Information
Title: Regional Vice President of Revenue Strategy | Owner Relationships, Portfolio Performance
Timeline
Regional Vice President of Revenue Strategy
Aimbridge Hospitality
12.2022 - 06.2024
Vice President Revenue Management
Terrapin Hospitality
01.2022 - 12.2022
Corporate Area Director of Revenue Strategy
Aimbridge Hospitality
01.2020 - 01.2022
Corporate Director of Revenue Management
HP Hotels
04.2015 - 01.2020
Corporate Director of Revenue Management
Shamin Hotels
01.2013 - 04.2015
Director of Revenue
Sheraton Richmond Park South Hotel
05.2007 - 01.2013
Reservations Manager-Floating Specialist-Front Desk Manager
Omni Hotel - Downtown Richmond
01.2001 - 01.2004
Director of Revenue
Wyndham Hotel - Richmond Airport
08.1997 - 05.2001
Registered Nursing/Registered Nurse -
Virginia Commonwealth University
Diploma, Nursing Education -
RMH School of Nursing
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