Neriah Kharece
McDonough,GA
Summary
Head of Production and Creative Operations leader with 12+ years of experience architecting scalable storytelling systems for high-growth tech and media brands. Expert at bridging creative vision with operational efficiency by designing repeatable frameworks that reduce production friction while increasing output quality. Proven track record of optimizing vendor ecosystems, managing budgets, and leading cross-functional teams to deliver high-performance brand content at scale.
Overview
13
13
years of professional experience
Work History
Video Manager, Creative Marketing
Toast, Inc.
Atlanta, USA
01.2023 - Current
- Architected and scaled Toast's Customer Stories Program supporting 200+ video assets annually across brand, sales, lifecycle marketing, and web.
- Designed production workflows and asset frameworks (Airtable, Notion) that reduced turnaround time by 25% and improved cross-team reuse.
- Led creative strategy and production for UK-based international customer stories while maintaining global brand consistency.
- Optimized vendor and agency ecosystem by owning scopes of work, budgets, schedules, and quality control to maximize ROI.
- Served as strategic partner to Brand, Product Marketing, Sales, Legal, and Comms, aligning creative execution with GTM priorities.
- Applied performance insights from Vidyard, YouTube, and LinkedIn analytics to refine storytelling and drive +30% engagement on priority campaigns.
Video Editor & Producer
First Media (So Yummy, Blossom, Blusher)
01.2021 - 01.2023
- Produced and optimized short-form branded and editorial content generating 180M+ views in one year; supported 900+ video pipelines while maintaining quality and consistency.
Founder & Creative Director
Kharece Productions LLC
01.2013 - 01.2023
- Founded and scaled an independent production company delivering 100+ commercial, branded, and event productions.
- Owned full production lifecycle and P&L; including budgets, contracts, schedules, crew sourcing, and delivery.
- Built and managed lean, high-performing crews; negotiated contracts and coordinated payments and logistics.
- Developed creative pitches and decks for clients and investors; protected IP via copyright and trademark filings.
- Produced award-winning narrative work distributed on Amazon Prime and featured on HGTV and WE tv.
- Delivered premium-quality creative on constrained budgets through efficient production systems and resource planning.
Senior Creative Producer
Common Thread Collective
01.2022 - 12.2022
- Partnered with performance marketing and sales teams to deliver data-driven ad creative; managed production budgets, timelines, and vendors.
Education
B.A. - Digital Filmmaking
Los Angeles Film School
A.A.S. - Film & Video Production
The Art Institutes
Skills
- Head of Production & Creative Operations
- Video & Content Systems Design
- Vendor & Agency Optimization
- Budget Planning & Resource Allocation
- Cross-Functional Leadership
- Creative Strategy
- Performance-Informed Optimization
- Airtable
- Notion
- Frameio
- Asana
- Google Workspace
- Adobe Creative Suite
- Vidyard
- YouTube Analytics
- LinkedIn Campaign Manager
Personal Information
Title: Head of Production & Creative Operations
Core Capabilities
- Head of Production & Creative Operations
- Video & Content Systems Design
- Vendor & Agency Optimization
- Budget Planning & Resource Allocation
- Cross-Functional Leadership
- Creative Strategy
- Performance-Informed Optimization
Key Performance Highlights
- Toast, Inc., Scaled the Customer Stories Program to support 200+ annual assets; implemented workflows that cut turnaround time by 25% and increased engagement by 30%.
- First Media, Architected and optimized 900+ video pipelines, generating 180M+ views in a single year through data-informed creative strategy.
- Entrepreneurial Leadership, Founded a production company delivering 100+ commercial projects, owning full P&L; and lifecycle for clients with distribution on Amazon Prime and features on HGTV and WE tv.
Timeline
Video Manager, Creative Marketing
Toast, Inc.
01.2023 - Current
Senior Creative Producer
Common Thread Collective
01.2022 - 12.2022
Video Editor & Producer
First Media (So Yummy, Blossom, Blusher)
01.2021 - 01.2023
Founder & Creative Director
Kharece Productions LLC
01.2013 - 01.2023
B.A. - Digital Filmmaking
Los Angeles Film School
A.A.S. - Film & Video Production
The Art Institutes