Nermine Saad
Ashburn,VA
Summary
Experienced in SEO and SEM with a strong background in search engine optimization and pay-per-click campaign management. Expertise in social media marketing, including strategy development, content management, analysis, and report generation. Proficient in Google Analytics, skilled in campaign setup and data analysis for informed decision-making. Successfully created engaging social media posts and seamlessly integrated a magazine blog with social media platforms. Consistently delivered impactful content to drive audience engagement and brand awareness through the establishment of a clear brand voice on social media.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist Coordinator
Eye and Vison Care
09.2021 - Current
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
Marketing Technician
Insight Eye Optique
07.2019 - 08.2021
- Boosted brand awareness by developing and executing targeted marketing campaigns.
- Collaborated with cross-functional teams to ensure consistent messaging across all marketing channels.
- Bolstered company''s thought leadership status through the creation of insightful whitepapers, articles, and video content pieces related to industry trends or challenges faced by clients.
- Streamlined internal processes by creating comprehensive marketing plans with clearly defined goals, objectives, and timelines.
Project Management
My Eye Dr
05.2017 - 06.2019
- Streamlined administrative tasks for efficient project management and improved team productivity.
- Ensured accurate documentation of work performed, contributing to streamlined project management processes.
- Improved division productivity by streamlining processes and implementing new project management tools.
- Contributed to projects within Scrum project management environments.
Education
Master of Digital Audience, Research And Behavior -
Arizona State University
Arizona City, AZ2023
Bachelor of Science -
George Mason University
Fairfax, VA2019
Skills
- Social Media Marketing
- Digital Marketing
- SEO
Certification
- Autodesk Certified Professional (ACP)
Languages
Arabic
Native or Bilingual
Timeline
Digital Marketing Specialist Coordinator
Eye and Vison Care
09.2021 - Current
Marketing Technician
Insight Eye Optique
07.2019 - 08.2021
Project Management
My Eye Dr
05.2017 - 06.2019
Master of Digital Audience, Research And Behavior -
Arizona State University
Bachelor of Science -
George Mason University
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