Communication Tools
Nermine Tannoury
Business Development And Marketing Director
Doha
Summary
Business Development and Marketing Director with 20+ years of proven success in driving revenue, scaling operations, and enhancing market presence. Skilled at turning opportunities into long-term partnerships through strategic planning, market intelligence, and client-focused solutions. Dedicated to shaping strategies that strengthen competitiveness and create sustainable growth.
Overview
21
21
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Business Development and Marketing Director
ECCO Gulf -Teleperformance Qatar
Doha
02.2020 - Current
- Develop and implement comprehensive business development and marketing strategies aligned with the company's goals and objectives.
- Continually maintained and improved company's reputation and positive image in markets served. Conduct market research to identify trends, opportunities, and competitive landscapes. Use data-driven insights to inform decision-making.
- Oversee the creation and execution of marketing campaigns, including digital marketing, advertising, social media, and content marketing, to increase brand visibility and generate leads. Improved website visibility through development and implementation of SEO strategies.
- Identify new market opportunities and partnerships, and lead efforts to expand the company's customer base and reach.
- Collaborate with sales teams to drive revenue growth by developing effective sales strategies, lead generation programs, and customer retention initiatives.
- Develop and manage budgets for marketing and business development activities, ensuring efficient allocation of resources.
- Supervise and mentor marketing and business development teams, providing guidance and support to achieve departmental and company goals.
- Cultivate and maintain relationships with key stakeholders, including clients, partners, and industry influencers.
- Establish key performance indicators (KPIs) to track the success of marketing and business development efforts. Analyze data and report on campaign and project performance.
- Stay up-to-date with industry trends and emerging technologies to identify opportunities for innovation and improvement in marketing and business development practices.
- Implemented innovative social media strategies to elevate corporate visibility and attract new customers.
- Expanded company''s product portfolio by successfully launching new offerings, enabling access to additional revenue streams.
- Conducted in-depth analyses of sales data to identify areas for improvement, subsequently implementing targeted measures that led to significant boosts in revenue.
- Streamlined internal processes to enhance overall efficiency, ultimately resulting in increased revenue generation.
- Developed strong partnerships with key industry players, enhancing company''s market presence and growth potential.
- Delivered engaging presentations at industry conferences and events, establishing thought leadership within the field.
- Generated new business with marketing initiatives and strategic plans.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Performed client research and identified opportunities for account growth, account penetration, and market expansion.
- Improved website visibility through development and implementation of SEO strategies.
Business Development Manager
IDARAT Business Development
Doha
04.2012 - 12.2020
- Conduct thorough market research to identify potential growth opportunities, emerging trends, and competitive landscapes.
- Develop and execute strategies to generate leads and expand the customer base. This involve cold calling, networking, attending industry events, and leveraging online platforms.
- Build and maintain strong relationships with existing and potential clients, partners, and stakeholders to foster collaboration and growth.
- Collaborate with the sales team to develop and implement effective sales strategies, ensuring alignment with business objectives.
- Identify, negotiate, and establish partnerships, alliances, and distribution agreements that drive business growth.
- Prepare compelling proposals, presentations, and pitches to potential clients and partners, effectively conveying the company's value proposition.
- Explore new markets and regions for potential business expansion, including international markets if applicable.
- Set and achieve revenue targets, track sales metrics, and report on progress to senior management.
- Develop and manage budgets for business development initiatives, ensuring efficient resource allocation.
- Gather feedback from clients, partners, and industry experts to inform product/service improvements and strategic decisions.
- Monitor competitor activities and market trends to identify areas for differentiation and competitive advantage.
Business Development Executive
Librairie Antoine
Beirut
05.2010 - 01.2012
- Conduct comprehensive market research within the academic and research sector to identify trends, funding opportunities, and potential partners.
- Identify, initiate, and nurture partnerships with academic institutions, research organizations, government agencies, and other stakeholders to support scholarly initiatives.
- Collaborate with department heads and faculty to identify opportunities to expand academic programs, courses, and research projects.
- Develop and implement strategies to enhance the department's research output, publications, and collaborations, ensuring alignment with academic goals.
- Build and maintain relationships with key academic and research professionals, attending conferences, seminars, and industry events as needed.
- Prepare compelling proposals, and presentations to secure partnerships.
- Develop and manage budgets for scholarly projects, tracking expenditures and ensuring cost-effective resource allocation.
- Define and track key performance indicators (KPIs) to measure the success of scholarly initiatives and partnerships.
- Contribute to the department's growth and reputation by identifying opportunities for academic excellence and research impact.
Sales and Marketing Executive
United Traders
Amman
06.2006 - 05.2010
- Identify and target potential clients, including individuals, businesses, financial institutions, and trading partners, to expand the customer base.
- Deliver compelling presentations and product demonstrations to potential clients, highlighting the benefits of our forex exchange services.
- Build and maintain strong relationships with clients, addressing their needs, providing market insights, and offering customized forex solutions.
- Stay updated on global economic and geopolitical events that impact foreign exchange markets. Analyze market trends, currency movements, and competitor activities.
- Develop and execute effective sales strategies to meet and exceed revenue targets, including setting sales goals, action plans, and forecasts.
- Plan and execute marketing campaigns, both online and offline, to promote forex exchange services. This includes email marketing, social media, webinars, and content creation.
- Stay well-informed about forex products and services, including currency pairs, options, and derivatives, to effectively communicate their advantages to clients.
- Provide training and educational resources to clients on forex trading strategies, risk management, and market analysis.
- Maintain accurate records of client interactions, sales activities, and market research. Generate reports for management.
Sales Consultant
Metlife ALICO
Beirut
09.2004 - 07.2006
- Identify and target potential clients, including individuals, families, and businesses, to expand the customer base.
- Conduct comprehensive financial assessments to understand clients' insurance and financial needs, including risk management, retirement planning, and wealth accumulation.
- Develop a deep understanding of MetLife Alico's insurance and financial products, including life insurance, health insurance, retirement plans, and investment options.
- Deliver clear and persuasive presentations to clients, explaining the benefits and features of MetLife Alico's products and services.
- Provide tailored insurance and financial solutions based on clients' unique needs and goals, ensuring their financial security.
- Build and maintain strong relationships with clients, earning their trust and becoming their trusted advisor for insurance and financial matters.
- Stay informed about industry trends, competitor offerings, and changes in the regulatory environment affecting insurance and financial services.
- Ensure compliance with industry regulations and MetLife Alico's policies and procedures, including adherence to ethical sales practices.
- Set and achieve sales targets, regularly reviewing progress and adjusting strategies as needed.
- Provide ongoing support to clients, addressing their inquiries, policy updates, and claims processing efficiently.
- Maintain accurate records of client interactions, sales activities, and compliance-related documentation
Education
BBA - International Hospitality Management
NHL University
Lebanon/Qatar 09.2000 - 05.2004
Skills
Strategic Planning
Software
Databse
Graphic Design
Presentation Tools
Social Media
Interests
Professional Development
Volunteer work
Travel
Community Envolvment
Mentorship and Public Speaking
Hobbies
i actively participate in professional networking events, industry conferences, and business-related meetups in addition to my passion in photography and travel, always open for new experiences for adaptability and cultural perspectives. but being an avid reader and lifelong learner remains the main hobby for self improvement especially for latest business trends.
Timeline
Business Development and Marketing Director
ECCO Gulf -Teleperformance Qatar
02.2020 - Current
Business Development Manager
IDARAT Business Development
04.2012 - 12.2020
Business Development Executive
Librairie Antoine
05.2010 - 01.2012
Sales and Marketing Executive
United Traders
06.2006 - 05.2010
Sales Consultant
Metlife ALICO
09.2004 - 07.2006
BBA - International Hospitality Management
NHL University
09.2000 - 05.2004
Languages
English
Bilingual or Proficient (C2)
Arabic
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
Quote
"Opportunities don’t wait , neither do we."
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Similar Profiles
JHAN KYLE F. REMOJHAN KYLE F. REMO
Administrative Assistant at Doha Bank (outsourced From ECCO Gulf - Qatar)Administrative Assistant at Doha Bank (outsourced From ECCO Gulf - Qatar)
Mohammad IssaMohammad Issa
Quality Assurance Specialist at ECCO GULFQuality Assurance Specialist at ECCO GULF
NABIL NAILINABIL NAILI
Police Officer at QATARPolice Officer at QATAR
Jomon ThomasJomon Thomas
Driver & General Operatior at QatarDriver & General Operatior at Qatar
Jinesha Menon KJinesha Menon K
Admin and Finance Head at PODAR JUMBO KIDSAdmin and Finance Head at PODAR JUMBO KIDS