Communication Tools
Nermine Tannoury
Business Development And Marketing Director
Doha
Summary
Results-driven Business Development and Marketing Director with over 20 years of experience in devising and executing strategic marketing initiatives, driving revenue growth, and expanding market presence. Seeking a challenging leadership role where I can leverage my expertise in market analysis, relationship building, and innovative marketing strategies to contribute to the success and profitability of the company. Committed to delivering measurable results and fostering cross-functional collaboration to achieve organizational goals.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Business Development and Marketing Director
ECCO Gulf -Majorel Qatar
Doha
02.2020 - Current
- Strategic Planning: Develop and implement comprehensive business development and marketing strategies aligned with the company's goals and objectives.
- Market Analysis: Continually maintained and improved company's reputation and positive image in markets served. Conduct market research to identify trends, opportunities, and competitive landscapes. Use data-driven insights to inform decision-making.
- Marketing Campaigns: Oversee the creation and execution of marketing campaigns, including digital marketing, advertising, social media, and content marketing, to increase brand visibility and generate leads. Improved website visibility through development and implementation of SEO strategies.
- Business Expansion: Identify new market opportunities and partnerships, and lead efforts to expand the company's customer base and reach.
- Sales Growth: Collaborate with sales teams to drive revenue growth by developing effective sales strategies, lead generation programs, and customer retention initiatives.
- Budget Management: Develop and manage budgets for marketing and business development activities, ensuring efficient allocation of resources.
- Team Leadership: Supervise and mentor marketing and business development teams, providing guidance and support to achieve departmental and company goals.
- Stakeholder Engagement: Cultivate and maintain relationships with key stakeholders, including clients, partners, and industry influencers.
- Performance Measurement: Establish key performance indicators (KPIs) to track the success of marketing and business development efforts. Analyze data and report on campaign and project performance.
- Innovation: Stay up-to-date with industry trends and emerging technologies to identify opportunities for innovation and improvement in marketing and business development practices.
Business Development Manager
IDARAT Business Development
Doha
04.2012 - 12.2020
- Market Research: Conduct thorough market research to identify potential growth opportunities, emerging trends, and competitive landscapes.
- Lead Generation: Develop and execute strategies to generate leads and expand the customer base. This involve cold calling, networking, attending industry events, and leveraging online platforms.
- Relationship Building: Build and maintain strong relationships with existing and potential clients, partners, and stakeholders to foster collaboration and growth.
- Sales Strategies: Collaborate with the sales team to develop and implement effective sales strategies, ensuring alignment with business objectives.
- Partnership Development: Identify, negotiate, and establish partnerships, alliances, and distribution agreements that drive business growth.
- Proposal and Pitch: Prepare compelling proposals, presentations, and pitches to potential clients and partners, effectively conveying the company's value proposition.
- Market Expansion: Explore new markets and regions for potential business expansion, including international markets if applicable.
- Revenue Growth: Set and achieve revenue targets, track sales metrics, and report on progress to senior management.
- Budget Management: Develop and manage budgets for business development initiatives, ensuring efficient resource allocation.
- Market Feedback: Gather feedback from clients, partners, and industry experts to inform product/service improvements and strategic decisions.
- Competitor Analysis: Monitor competitor activities and market trends to identify areas for differentiation and competitive advantage.
Business Development Executive
Librairie Antoine
Beirut
05.2010 - 01.2012
- Market Research: Conduct comprehensive market research within the academic and research sector to identify trends, funding opportunities, and potential partners.
- Partnership Development: Identify, initiate, and nurture partnerships with academic institutions, research organizations, government agencies, and other stakeholders to support scholarly initiatives.
- Academic Program Expansion: Collaborate with department heads and faculty to identify opportunities to expand academic programs, courses, and research projects.
- Scholarly Initiatives: Develop and implement strategies to enhance the department's research output, publications, and collaborations, ensuring alignment with academic goals.
- Networking: Build and maintain relationships with key academic and research professionals, attending conferences, seminars, and industry events as needed.
- Proposal Development: Prepare compelling proposals, and presentations to secure partnerships.
- Budget Management: Develop and manage budgets for scholarly projects, tracking expenditures and ensuring cost-effective resource allocation.
- Performance Metrics: Define and track key performance indicators (KPIs) to measure the success of scholarly initiatives and partnerships.
- Departmental Growth: Contribute to the department's growth and reputation by identifying opportunities for academic excellence and research impact.
Sales and Marketing Executive
United Traders
Amman
06.2006 - 05.2010
- Client Acquisition: Identify and target potential clients, including individuals, businesses, financial institutions, and trading partners, to expand the customer base.
- Sales Presentations: Deliver compelling presentations and product demonstrations to potential clients, highlighting the benefits of our forex exchange services.
- Relationship Building: Build and maintain strong relationships with clients, addressing their needs, providing market insights, and offering customized forex solutions.
- Market Analysis: Stay updated on global economic and geopolitical events that impact foreign exchange markets. Analyze market trends, currency movements, and competitor activities.
- Sales Strategy: Develop and execute effective sales strategies to meet and exceed revenue targets, including setting sales goals, action plans, and forecasts.
- Marketing Campaigns: Plan and execute marketing campaigns, both online and offline, to promote forex exchange services. This includes email marketing, social media, webinars, and content creation.
- Product Knowledge: Stay well-informed about forex products and services, including currency pairs, options, and derivatives, to effectively communicate their advantages to clients.
- Client Education: Provide training and educational resources to clients on forex trading strategies, risk management, and market analysis.
- Reporting: Maintain accurate records of client interactions, sales activities, and market research. Generate reports for management.
Sales Consultant
Metlife ALICO
Beirut
09.2004 - 07.2006
- Client Acquisition: Identify and target potential clients, including individuals, families, and businesses, to expand the customer base.
- Needs Assessment: Conduct comprehensive financial assessments to understand clients' insurance and financial needs, including risk management, retirement planning, and wealth accumulation.
- Product Knowledge: Develop a deep understanding of MetLife Alico's insurance and financial products, including life insurance, health insurance, retirement plans, and investment options.
- Sales Presentations: Deliver clear and persuasive presentations to clients, explaining the benefits and features of MetLife Alico's products and services.
- Customized Solutions: Provide tailored insurance and financial solutions based on clients' unique needs and goals, ensuring their financial security.
- Relationship Building: Build and maintain strong relationships with clients, earning their trust and becoming their trusted advisor for insurance and financial matters.
- Market Research: Stay informed about industry trends, competitor offerings, and changes in the regulatory environment affecting insurance and financial services.
- Compliance: Ensure compliance with industry regulations and MetLife Alico's policies and procedures, including adherence to ethical sales practices.
- Sales Goals: Set and achieve sales targets, regularly reviewing progress and adjusting strategies as needed.
- Client Service: Provide ongoing support to clients, addressing their inquiries, policy updates, and claims processing efficiently.
- Documentation: Maintain accurate records of client interactions, sales activities, and compliance-related documentation
Education
BBA - International Hospitality Management
NHL University
Lebanon/Qatar 09.2000 - 05.2004
Skills
Strategic Planning
Accomplishments
- Gala Dinner 2023 - ECCO Gulf
- E-Games Championship -Tawar Mall with Qatar Olympic Committee
- AMCHAM Member - Qatar
- Green Building council - Qatar
- Project Qatar 2012, 2013, 2014 , 2015
- Air Quality and Noise Pollution Abu Dhabi
- Business plan for United Traders Company
Software
Databse
Graphic Design
Presentation Tools
Social Media
Interests
Professional Development
Volunteer work
Travel
Community Envolvment
Mentorship and Public Speaking
Hobbies
i actively participate in professional networking events, industry conferences, and business-related meetups in addition to my passion in photography and travel, always open for new experiences for adaptability and cultural perspectives. but being an avid reader and lifelong learner remains the main hobby for self improvement especially for latest business trends.
Timeline
Business Development and Marketing Director
ECCO Gulf -Majorel Qatar
02.2020 - Current
Business Development Manager
IDARAT Business Development
04.2012 - 12.2020
Business Development Executive
Librairie Antoine
05.2010 - 01.2012
Sales and Marketing Executive
United Traders
06.2006 - 05.2010
Sales Consultant
Metlife ALICO
09.2004 - 07.2006
BBA - International Hospitality Management
NHL University
09.2000 - 05.2004
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