Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
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Nesh Patel

Charlotte,USA

Summary

Aspiring Program Manager with a focus on digital marketing and technology solutions. Experienced in leading cross-functional teams and managing complex projects to drive impactful digital marketing initiatives. Expertise in leveraging agile methodologies and overseeing technical integrations to optimize marketing strategies and enhance customer engagement. Passionate about translating business goals into actionable project plans, streamlining processes, and delivering exceptional outcomes through innovative digital solutions. Committed to continuous learning and staying ahead of the curve in the ever-evolving digital landscape.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Marketing Technology Program Manager/ Marketing Platforms Developer

Synovus
05.2023 - Current
  • Successfully transformed marketing campaigns into customer-centric experiences through innovative solutions and thoughtful leadership
  • Develop and design complex, responsive marketing cloud email and web campaigns, improve overall customer engagement with all digital marketing campaigns
  • Implement and maintain Agile project plans, ensuring timely execution of marketing automation workflows, website enhancements, and campaign optimizations
  • Collaborate with executive leadership, sponsors, and business owners to align digital marketing strategies with organizational goals
  • Led continuous improvement initiatives, optimizing marketing technology stack, automation processes, and data-driven decision-making
  • Develop complex Sitecore web components and support agile team of developers for corporate bank website development and enhancements
  • Maintain project timelines for digital initiatives, gather and refine project objectives and effectively manage milestones and deliverables in Adobe Workfront

Marketing Technology Project Manager

Shoe Carnival
08.2022 - 05.2023
  • Managed Agile/Scrum project teams, including digital marketing associates, data analysts, and email marketing specialists, ensuring smooth execution of marketing initiatives
  • Defined and executed project scope, goals and deliverables for complex responsive email and SMS campaigns, improving customer reviews on various channels and websites, focusing on improving customer engagement and retention rates
  • Developed and optimized CRM data structures and segmentation strategies, improving audience targeting and customer retention, Salesforce Marketing Cloud templates, user initiated recurring and automated campaigns
  • Built relationships with stakeholders across departments, including Web Development, Digital Marketing, Email Marketing, Customer Loyalty, Affiliated Marketing, and Store Management teams
  • Led CRM team to develop calculated insights, advanced segmentation for Salesforce Marketing Cloud using SQL and data extensions
  • Created and developed in depth reporting to track ongoing marketing initiatives for email and mobile, leveraging data analytics to monitor, report upon and improve KPIs
  • Led A/B testing and analytics-driven campaign improvements, optimizing email and SMS marketing performance through data-backed insights
  • Managed team of 10 members and improved team collaboration with regular communication, transparent task assignments, and clear expectations for each project phase
  • Continuously evaluated emerging trends and technologies in field to identify opportunities for innovation within current or future projects

Project Associate

Loka Idea LLC
05.2019 - 07.2022
  • Led project teams to develop creative and interactive solutions for digital product catalogs, product viewers, and enterprise web applications
  • Defined project scope and objectives, developed project plans and managed project timelines and deliverables to meet business objectives
  • Enhanced and improved website performance and conversion rates using SEO and Google Analytics
  • Developed comprehensive paid acquisition strategies across various marketing channels and provided support in content marketing using various social media platforms and tools
  • Managed outsourcing team of 10 members made of data analysts and developers
  • Maintained detailed documentation of all project phases, ensuring accurate record-keeping and easy retrieval of information when needed

Software Engineer

Vanguard
10.2018 - 04.2019
  • Developed several Vanguard institutional web applications - Investment comparison tools, Retirement plan comparison tools and worked effectively as teammate within cross-functional agile team
  • Responsible for front-end development using AngularJS, HTML, CSS, SAAS, JavaScript (ES6 and higher). Achieved high test coverage and better code quality by creating unit and integration test code using various testing frameworks
  • Ingrained skill to effectively utilize development tools such as task automation tool Grunt, Git version control system, NPM, VUI (Vanguard UI) library web components, database management systems such as PostgreSQL, content management system, continuous integration & deployment using cloud computing platform AWS daily
  • Facilitated smooth workflows throughout SDLC using NGA tools and Atlassian stack tools JIRA for Agile Project Management & project execution, Bitbucket for code repository and code review, Bamboo for automation build tool

Software Engineer

Vision Metering LLC
09.2017 - 03.2018
  • Primary developer for Electric meter web-based application based on LoRa (Long range, low power wireless platform technology for building Internet of Things (IoT) networks worldwide), develop consumer-facing web applications
  • Maintain repository of common assets and reusable code

Process Development Engineer

Corning Optical Communications
08.2015 - 05.2017
  • Developed low-cost Fiber Non-Adhesive Ribonization tool-MTP (8F/12F), accomplishing major cost reduction and improvement in process/product
  • Executed experiments to ensure proper process and product development resulting in high-yielding manufacturing processes
  • Mentored process technicians of pilot plant on new products and process implementation
  • Collaborated in bringing new product to pilot production & Manufacturing Execution Systems
  • Analyzed and solved processing issues using engineering principles and statistical/data analysis using Excel and Minitab, including design of experiments (DOE) that resulted in fundamental evaluations and process improvements
  • Acquired basic understanding of six sigma methodology and necessary soft skills to communicate and work effectively with various disciplines such as IT, mechanical, and process engineering in global work environment

Education

MBA -

The University of North Carolina At Charlotte
Charlotte, NC
01-2026

Bachelor of Science - Computer Science

Sikkim Manipal University
Sikkim, India
01.2013

Skills

  • Strategic planning
  • Problem-solving
  • Process improvement
  • Kaizen Specialist
  • Project coordination
  • Partnership development
  • Risk Management
  • Budgeting and Financial Planning
  • Mentoring
  • Timeline management
  • Quality assurance
  • Data analysis
  • Adaptability
  • Agile
  • Kanban
  • Cross functional team builder

Certification

Google Project Management


Disciplined Agile® Scrum Master (DASM) - Project Management Institute


Certified associate in project management - Project Management Institute

Interests

  • Microsoft Projects
  • Adobe Workfront
  • JIRA
  • Monday CRM
  • Microsoft Teams
  • Slack
  • MS Office applications
  • Digital Marketing
  • Email Marketing
  • SMS Marketing
  • Salesforce Marketing Cloud
  • Salesforce CRM
  • GitHub
  • Google Analytics

Timeline

Marketing Technology Program Manager/ Marketing Platforms Developer

Synovus
05.2023 - Current

Marketing Technology Project Manager

Shoe Carnival
08.2022 - 05.2023

Project Associate

Loka Idea LLC
05.2019 - 07.2022

Software Engineer

Vanguard
10.2018 - 04.2019

Software Engineer

Vision Metering LLC
09.2017 - 03.2018

Process Development Engineer

Corning Optical Communications
08.2015 - 05.2017

MBA -

The University of North Carolina At Charlotte

Bachelor of Science - Computer Science

Sikkim Manipal University

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