Nesrine Amara
Director Of Sales
Doha,Qatar
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities. Performance-oriented Sales Leader offering exceptional record of achievement over 12-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Strong leadership and management skills driving and motivating its team through communication and clear expectations.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Cluster Director of Sales Groups and Events
Raffles & Fairmont Doha
Doha, Qatar
04.2022 - Current
- Successfully opened the Iconic Katara Towers Hotels ;Raffles & Fairmont Doha
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Prepared pre-opening budget, including expenses, manning and monitored budget adherence.
- Developed and presented commercial presentation decks to key stakeholders on both corporate and ownership.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Drove sales by developing multi-million QAR contract sales: Destination Wedding groups, government Groups, Royal Weddings and international mice delegations.
- Secured and managed FIFA and Saudi VIP Delegation during World Cup, providing VIP and high-end delegation services including commercial value of QAR200 millions.
- Managed and motivated sales team to achieve catering sales revenue of QAR 31 million for first year including QAR 3 million for Ramadan tent.
- Achieved YTD 4500 RN in groups with over QAR 6 million in revenue with ADR of QAR 1300.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Managed team of sales representatives, providing guidance, coaching and support.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Organized promotional events and interacted with community to increase sales volume.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Multi-Property Director of Catering Sales
JW Marriott Marquis & Marriott Marquis Doha City Center
Doha, Qatar
12.2019 - 03.2022
- Provided sales functional expertise and leadership to both hotels.
- Provided critical input to market leaders for development of property and overall market sales strategy.
- Worked collaboratively with revenue management to effectively manage placement and execution of sales opportunities.
- Provided ongoing feedback and recommendation to improve effectiveness of overall catering sales processes.
- Exceeded both quarterly and annual sales goals for both properties by 15%
- Identified and developed new business opportunities during COVID-19 of QAR 6 million catering business for 2019.
- Ensured sales team establishes clear expectation for customers and properties throughout sales process.
- Developed and implemented improved marketing initiatives to drive revenue.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Managed appropriate staffing levels based on projected turnover, seasons, changes in market conditions and call volume.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Processed and presented month end reportings to key stakeholders.
- Experienced in VIP, Luxury and sports events: Qatar Master CBQ Golf tournament , EMIR CUP , DIAMOND LEAGUE, Luxury weddings etc..
Director of Event Sales
JW Marriott Marquis City Center Doha
Doha, Qatar
05.2019 - 12.2019
- Managed groups and events sales team through transition period from Shangri-La brand to Marriott international brand by merging and setting new systems in place.
- Developed and implemented new LSOPs and Marriott International policies and procedures to previous management company sales team.
- Recruiting and training new team members.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Trained and guided team members to maintain high productivity and performance metrics.
- Increased Ramadan tent revenue VS LY by 17% to achieved QAR 2.7 million during transition period
- Introduced and started Outside Catering business achieving QAR 2 millions over 8 months.
- Achieved group sales target for 2019 and managed main large groups: ANOC, IAAF,FIFA and government etc...
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Developed and presented budget , forecast and monthly reviews.
Director of Events Management - Groups and Events
Shangri-La Doha
Doha, Qatar
10.2018 - 04.2019
- Prepared and presented budgets to key stakeholders.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Managed team of sales representatives, providing guidance, coaching and support.
- Achieved budgeted numbers for 2019 Q1 with QAR3.5 million in banqueting revenue.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Surveyed and analyzed event and strategy success and orchestrated improvements that increased attendee satisfaction and revenue numbers.
- Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
- Produced concept plans for high-profile corporate meetings and events.
HNWI Private Banker
Qatar National Bank
Doha, Qatar
05.2016 - 09.2018
- Managed important portfolio of High Net Wealth Individuals (HNWI)
- Established new accounts for high net worth individuals and serviced existing accounts to maximize revenue.
- Developed tailored solutions to meet individual banking needs.
- Helped clients protect assets through variety of strategies.
- Closely monitor performance of client accounts, to ensure that accounts are behaving positively and meeting client needs.
- Working closely with QNB international branches to offer customized service for our mutual clients (Doha, Paris, Geneva, Turkey …)
- Ensured to reach personal goal and contribute in team global goal by looking for new opportunities.
- Answered customer questions and explained available services such as deposit accounts, bonds, and securities.
- Cultivated strong customer relationships by providing tailored advice and services.
- Researched and evaluated potential investment products for clients.
- Educated clients on potential risks and rewards associated with various investments.
- In charge of communication with different team members and other department for all audit reporting points (Irregular reports, past dues, overdrawn accounts).
- Analyzed customers' financial information to deliver personalized account guidance.
Director of Convention and Catering Services
W Doha Hotel & Residences
Doha, Qatar
12.2011 - 04.2016
- Promoted to Director of Convention March 2015
- Developed and implemented clear objectives translated into tangible action plan for sales team in order to ensure budgeted revenues are achieved.
- Managed and led proactive sales team providing guidance, mentoring and coaching as necessary to maximize banquet and Catering revenue.
- Grew share of banqueting revenue over 5 years from 5 million to QAR 11 million.
- Increased Outside Catering revenue from QAR 3 million to QAR 12 million over three years.
- Worked on Revenue maximization and FB revenue management through different tools, reports and data analysis.
- Prepared and presented yearly budget, monthly reviews to key stakeholders.
- Managed and confirmed large events such as MotoGP, stadium catering contracts , Doha Exhibition Catering, World Cup Brazil Fan Zone etc..
Holidays and Tours Manager
Jet Travels
Doha, Qatar
11.2010 - 11.2011
- Handle all Hotels, Transfers, Tours, sightseeing bookings
- Managing day-to-day duties of reservations team to ensure highest level of performance.
- Ensuring competitive tour costing, quotations and pricing for accommodation.
- Ensuring proper management and preparation of client’s itineraries per their request.
- Manage all corporate meetings
Education
Bachelor of Science - Finance
Institut Superieur De Gestion (ISG) Tunis
Tunisia 09.2005 - 06.2009
Skills
Delphi S&C, Opera S&C
undefinedAccomplishments
- Starwood EMEA TOP SELLERS Award 2012
- Starwood Global TOP SELLERS Award 2013
- Starwood EMEA TOP SELLERS Award 2014
Certification
F&B management Training Institute
Timeline
Cluster Director of Sales Groups and Events
Raffles & Fairmont Doha
04.2022 - Current
Multi-Property Director of Catering Sales
JW Marriott Marquis & Marriott Marquis Doha City Center
12.2019 - 03.2022
Director of Event Sales
JW Marriott Marquis City Center Doha
05.2019 - 12.2019
Director of Events Management - Groups and Events
Shangri-La Doha
10.2018 - 04.2019
Chartered Institute for Securities and Investment CISI Certificate
05-2017
HNWI Private Banker
Qatar National Bank
05.2016 - 09.2018
Starwood F&B Revenue management
04-2014
F&B management Training Institute
10-2013
Director of Convention and Catering Services
W Doha Hotel & Residences
12.2011 - 04.2016
Holidays and Tours Manager
Jet Travels
11.2010 - 11.2011
Bachelor of Science - Finance
Institut Superieur De Gestion (ISG) Tunis
09.2005 - 06.2009
Similar Profiles
Nonilaine CorteroNonilaine Cortero
Restaurant Hostess at Raffles and Fairmont Hotel MakatiRestaurant Hostess at Raffles and Fairmont Hotel Makati
Sarah AbuharbahSarah Abuharbah
Group Talent & Culture Coordinator at FRS Group - Fairmont, Raffles, Swissotels MakkahGroup Talent & Culture Coordinator at FRS Group - Fairmont, Raffles, Swissotels Makkah
Himanshu PanwarHimanshu Panwar
Cluster Assistant Manager - Talent & Culture at Raffles Jaipur & Fairmont JaipurCluster Assistant Manager - Talent & Culture at Raffles Jaipur & Fairmont Jaipur