Neva Holm
Jordan,MN
Summary
Dynamic leader with a proven track record at Unilever, driving over $120M in sales through strategic sales planning and exceptional team leadership. Expert in cross-functional collaboration and digital growth, achieving a significant +9.7% increase in digital sales. Skilled in negotiation and fostering customer-centric approaches, consistently delivering market-leading results.
Overview
24
24
years of professional experience
Work History
Associate Director
Unilever
Minneapolis, MN
05.2024 - Current
- Manage a team of four account managers and analysts, delivering over $120M (+10%) in POS sales annually.
- Lead the Long-Range and Joint Business Planning process with Target, shaping joint growth pillars within Beauty and Personal Care to strategically align on the future joint initiatives. Collaborated with Target Sr. Leaders and Unilever Leaders on key priorities and exclusive launches.
- Delivered digital growth of +9.7% and 10% penetration through digital and social activations across innovation and core platforms.
Design For Retail Lead; Beauty and Personal Care
Unilever
Minneapolis, MN
06.2021 - 07.2022
- Led the Long-Range and Joint Business Planning process with Target, shaping joint growth pillars within Beauty to strategically align on the future joint initiatives. Collaborated with Target Sr. Leaders and Unilever Leaders on key priorities and exclusive launches.
- Developed new brands and sub-brands to launch exclusively with Target that closed the gap on white spaces within the category, delivering over $70M annually.
- Managed the cross-functional work to qualify Unilever beauty items for Target's sustainability initiatives, which landed incremental displays, digital growth, and over 300 Unilever items being highlighted as part of Target Zero.
Customer Business Manager: Hair Care – Target Team
Unilever United States Inc.
Minneapolis, MN
03.2015 - 06.2021
- Managed Hair Care at Target resulting in a business of over $235 Million POS. Collaborated with cross functional teams including Brand, Digital, Shopper Marketing and Supply Chain.
- Drove +$47MM (+25%) in topline sales growth over the past 6 years as the key leader of Customer Business Manager/core cross-functional team. This drove +146bps across the business through increased and effective display, features, permanent signage, sku/space improvements, and collaboration on exclusives with Target.
- Collaborated to develop and launch Love Beauty & Planet at Target that resulted in over $13MM in POS sales and double its fair share in the first year of launch. Continued to drive the brand to over $25MM as the lead Wellness brand with Target.
- Led effective Omni JBP plan with Target that included all building blocks to improve profitability and drive sales over 150%, and penetration over 15%.
Customer Business Manager: Hand & Body Lotion, Fac
Unilever
Minneapolis, MN
06.2014 - 03.2015
- Effectively managed the Hand and Body Lotion, Face Care, and Q-tips portfolio with Target Corporation to ensure profitable growth while achieving share goals.
- Managed a joint business plan across categories to drive growth, utilizing relationships with Target, Shopper Marketing, Supply Chain, Brand Building, and Category Management for a projected 2014 finish of $110MM, with a growth rate of 1.7%.
- Managed the Total Unilever Health and Beauty Care Scale promotional events with Target, generating an incremental $15MM annually across the Unilever Hair Care, Deodorant, Personal Wash, and Skin portfolios.
Category Management Team Lead – Beauty Target Team
Unilever
Minneapolis, MN
11.2012 - 06.2014
- Managed a team of three Category Managers who serve as both Captains and Advisors across the Hair Care, Face Care, Hand and Body Lotion, and Cotton categories. The total portfolio drove over $300 million in retail sales for Unilever, with total categories driving over $1.5 billion in sales for Target.
- Demonstrated key leadership capabilities by developing core competencies for Category Managers, Analysts, and Interns. Encouraged thought leadership while challenging and focusing on continuous improvement to answering key business questions.
- Captain of displays for the Beauty division. Developed best practices across the company, analyzing displays, providing insights, and making recommendations to further optimize driving 20% growth across Unilever displays.
Customer Business Manager – Foods
Unilever
Minneapolis, MN
12.2009 - 11.2012
- Effectively managed the Frozen Family Meals, Peanut Butter, Spoonables, Spreads, and Pourables portfolio with Target Corporation to ensure profitable growth and achieve share goals. The total portfolio generated $109 million in annual sales, respectively.
- Developed a joint business plan across categories to drive over 15% growth, utilizing relationships with Target, Shopper Marketing, Insights, and Category Management.
- Received the Target Vendor of the Year for driving growth and sales creatively in the Dry, Dairy, and Frozen division.
Category Management Manager
Unilever
Minneapolis , MN
08.2007 - 12.2009
- Assisted in the Personal Wash category, managing guest trends, transition analysis, and planogram building. Category generated over $380 million in annual sales, respectively, for Target and $145 million for Unilever.
- Category Manager/Captain for the Cotton and Pasta Sauce Categories, and Co-Captain for the Peanut Butter category for the Target Corporation account. Categories generated over $113 million in annual sales, respectively, for Target and $41 million for Unilever.
- Received the Annual Category Management Team award from Target in 2009.
Category Merchandiser/County Market RFT Lead
Supervalu
Hopkins, MN
03.2007 - 08.2007
- Buyer for the Condiment/Dressings categories for the SUPERVALU Northern and Northwest regions for Condiments and Baby delivering over $150M in annual sales.
- Developed the retailer and distributor strategies encompassing product, promotions, planograms, inventory management and profit and sales growth.
- Managed and led the retail format teams for County Market retailers weekly promotional and ad schedule and priorities.
Promotional and Technical Buyer
Supervalu
Hopkins, MN
11.2002 - 05.2005
- Reviewed and monitored accuracy of ads for canned vegetables/fruit and condiments, researching issues and taking action to maximize ad sales.
- Implemented strategies with vendors on aged pallets and shippers, exceeding aggressive Fiscal-2005 targets.
- Negotiated and planned special events with the vendor community, including Summer Seasonal-themed event, which delivered an incremental $2 million in sales.
- ·Maintained appropriate inventory levels, forecast weekly sales, and monitor aged and spoilage within the grocery, meat and dairy departments.
Merchandise/Import Coordinator for the Electronics
Target
Minneapolis, MN
03.2001 - 11.2002
- Managed the flow of domestic and import product throughout the distribution channels, with exclusive front cover ads and exclusive products that generated up to $13 million in sales.
- Partnered with the Target Electronics Trend Group, developing new Electronics trend lines such as Sony Liv and Hip Hues.Assisted in the development of the Planograms and displays for the lines.
- Analyzed chronic out-of-stock issues and made necessary profile adjustments to increase in-stocks from 69% to 94% within the battery department.
Education
B.S. - Marketing, Business Administration
Minnesota State University, Mankato
Skills
- Strategic Sales Planning
- Team Leadership and Development
- Market & Consumer Insights
- Trade Marketing & Promotional Planning
- P&L Management
- Cross-Functional Collaboration
- Negotiation & Influence
- Adaptability in Fast-Paced Environments
- Customer Centric Approach
- Digital & E-Commerce
Timeline
Associate Director
Unilever
05.2024 - Current
Design For Retail Lead; Beauty and Personal Care
Unilever
06.2021 - 07.2022
Customer Business Manager: Hair Care – Target Team
Unilever United States Inc.
03.2015 - 06.2021
Customer Business Manager: Hand & Body Lotion, Fac
Unilever
06.2014 - 03.2015
Category Management Team Lead – Beauty Target Team
Unilever
11.2012 - 06.2014
Customer Business Manager – Foods
Unilever
12.2009 - 11.2012
Category Management Manager
Unilever
08.2007 - 12.2009
Category Merchandiser/County Market RFT Lead
Supervalu
03.2007 - 08.2007
Promotional and Technical Buyer
Supervalu
11.2002 - 05.2005
Merchandise/Import Coordinator for the Electronics
Target
03.2001 - 11.2002
B.S. - Marketing, Business Administration
Minnesota State University, Mankato
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