Nevaldo Shepherd
Palm Bay,FL
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
8
8
years of professional experience
Work History
Digital Marketing Coordinator
Dolca Aroom
02.2020 - Current
- Designed paid client ads for use on diverse social media platforms.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Created social media content with innovative brand messaging to support new product launches.
- Developed email marketing campaigns for improved customer engagement and retention rates.
- Created customized marketing materials to increase product awareness.
- Coordinated promotional events both online and offline to increase brand awareness among target audiences.
- Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
Marketing Assistant
Larkin Community Hospital
08.2017 - 11.2019
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Coordinated 3 trade show presence, ensuring effective representation at industry events to generate leads and increase brand visibility.
- Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Created customized marketing materials to increase product awareness.
- Amplified social media reach, creating engaging visual assets such as infographics and videos for widespread distribution.
- Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Enhanced customer engagement with development of compelling content for email newsletters and blog posts.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
Online Marketing Intern
American Diabetes Association
08.2016 - 11.2016
- Collaborated with cross-functional teams to develop impactful email marketing campaigns that increased lead generation.
- Coordinated promotional events and webinars to showcase company products and services, generating interest from potential customers.
- Participated in brainstorming sessions to generate innovative ideas for new online marketing initiatives or improvements on existing ones.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Managed approximately 15 incoming calls, emails and faxes per day from customers.
- Contributed to mock-ups, email campaigns, and social media content.
- Practiced search engine optimization to maximize efforts in creating brand awareness.
- Scheduled social media postings to advertise products and generate site traffic.
- Performed office administrative duties to enhance team cohesiveness.
- Participated in brainstorming meetings to develop marketing collateral.
- Helped with planning and hosting of marketing events.
- Developed social media strategies for increased brand awareness and customer engagement.
- Created customized marketing materials to increase product awareness.
- Created visually appealing graphics using design software for use across multiple digital channels, enhancing overall brand image consistency.
- Improved click-through rates on email campaigns by crafting compelling headlines and call-to-action prompts that resonated with recipients.
- Strengthened communication skills through regular interactions with others.
Education
Master of Science - Mass Communication
Florida International University
Miami, FL08.2016
No Degree - Art Direction
Miami Ad School
Miami, FL06.2016
Bachelor of Arts - Advertising
The Art Institute of Atlanta
Atlanta, GA12.2013
Associate of Arts - Video Production
The Art Institute of Atlanta
Atlanta, GA06.2006
Skills
- Adobe Creative Cloud, (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Lightroom)
- Web Design
- HTML and CSS Coding
- Graphic Design
- Video Editing
- Online Media Campaigns
- Content Development
- Delivering Presentations
- Digital Media
- Social Media Marketing
- Digital Marketing
- Advertising Strategies
Timeline
Digital Marketing Coordinator
Dolca Aroom
02.2020 - Current
Marketing Assistant
Larkin Community Hospital
08.2017 - 11.2019
Online Marketing Intern
American Diabetes Association
08.2016 - 11.2016
Master of Science - Mass Communication
Florida International University
No Degree - Art Direction
Miami Ad School
Bachelor of Arts - Advertising
The Art Institute of Atlanta
Associate of Arts - Video Production
The Art Institute of Atlanta
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