Summary
Overview
Work History
Education
Skills
Timeline
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Alex Shifman

Farmington Hills,MI

Summary

Experienced in digital marketing with a strong background in sales and public relations. Web3 Advocate with a passion for assisting companies in embracing blockchain technology. Dedicated to helping businesses thrive in the ever-evolving digital landscape. Seeking a full-time account manager role to leverage skills in driving business growth and ensuring client satisfaction.

Overview

6
6
years of professional experience

Work History

Account Manager

Advantage Web3
11.2023 - Current

https://advantageweb3.com/

  • Develops strong partnerships with businesses for collaboration and growth.
  • Identifies market needs and creates innovative solutions.
  • Guides clients through changes with clear communication on expectations and objectives.
  • Conducts target market research to identify competition and trends.
  • Delivers exceptional customer service by addressing client concerns promptly.
  • Facilitates companies' transition to Web3 and leverages blockchain technology.
  • Focuses on community building to strengthen engagement and loyalty.
  • Manages collaborations to ensure mutual benefit and goal achievement.


Founder & Content Creator

Cashew Gets A Job
01.2021 - Current

https://www.cashewgetsajob.com/

  • Developed a community-driven marketing strategy for "Cashew Gets a Job," boosting brand awareness and growing the community.
  • Manages a community of over 200 members, implementing strategic initiatives to increase daily active users.
  • Organizes virtual and in-person speaking events to establish the brand as an industry thought leader.
    Created key operational initiatives to drive and sustain significant business growth.
  • Expanded the company’s geographical reach, opening new markets and enhancing profitability.
  • Oversees the creation of kids' books, educational games, and an upcoming digital collectible collection.

Freelance Community Manager

Self Employed
03.2018 - 12.2023
  • Utilized platforms such as Discord, Slack, Telegram & Common Ground.
  • Aligned community strategies with organizational priorities through data-driven decision-making.
  • Managed communications within the online community environment using digital tools.
  • Created engaging content and interacts with community members to drive growth.
  • Moderated discussions and addresses concerns promptly to foster open dialogue among community members.

Education

Master of Arts - Public Relations

Michigan State University
06.2015

Bachelor of Science - Retail

Michigan State University
12.2011

Skills

  • Analytical Thinking
  • Marketing Strategy
  • Strategic Planning
  • Team Leadership
  • Project Management
  • Event Planning
  • Contract Negotiations
  • Innovative Client Engagement
  • B2B and B2C Collaboration
  • Communications/PR
  • Adobe Creative Suite
  • French (Basic)

Timeline

Account Manager

Advantage Web3
11.2023 - Current

Founder & Content Creator

Cashew Gets A Job
01.2021 - Current

Freelance Community Manager

Self Employed
03.2018 - 12.2023

Master of Arts - Public Relations

Michigan State University

Bachelor of Science - Retail

Michigan State University
Alex Shifman