As the Senior Vice President for Global Communication at the Coca-Cola Company, I have significantly transformed global communication strategies. Responsibilities span executive and financial communications, sustainability communications, corporate branding, brand communications, public relations, and issue management. I have effectively managed the corporate brand, ensuring consumer relevance across all communication channels, including strategic collaborations and the entire communications ecosystem. Board roles at Jugos Del Valle and Toni Corp. have deepened understanding of cross-cultural branding and sustainable business practices. In this role, I have driven innovation to make message resonate globally and locally, positively impacting company reputation, which is growing faster than peers despite global challenges. The commitment to sustainability and strategic corporate communication aligns with the goal of fostering a globally resonant brand. Prior to joining Coca-Cola, I gained valuable experience at Baxter Healthcare, in the mining and financial sectors, and as a TV anchor. Contributions in Latin America have earned recognition among the 100 most influential people in Colombia, inclusion in the '50 Most Influential Women in Latin America,' and a place on Bloomberg's 'Most Influential People in Latin America' list.