Nia Bosilikwa
Dallas,TX
Summary
Accomplished Marketing Specialist with extensive experience in developing and executing impactful marketing campaigns and product marketing strategies. Proven track record of exceeding client expectations while achieving ambitious business objectives. Strong attention to detail combined with a creative approach, driving successful outcomes in competitive markets.
Overview
11
11
years of professional experience
Work History
Targeted Marketing Specialist
Michaels Stores
01.2022 - Current
- Developed a high-yield SMS targeting strategy using customer purchase data, resulting in an 82% increase in ROAS.
- Revamped omni-acquisition strategy to boost SMS subscriptions by 27%, reaching 14M.
- Implemented a multi-channel lifecycle journey utilizing email, SMS, and push notifications.
- Executed daily targeted campaigns, managing calendar planning and budget for mobile channels.
- Developed tests to provide insights for strategic enhancements across channels.
- Created reports to distribute to business.
- Executed strategy collaboration by managing relationships with key department leads and vendors.
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
- Analyzed sales data to understand product performance and identify areas for improvement.
Marketing Analyst
Cottonwood Financial Inc.
06.2019 - 01.2022
- Directed multi-channel marketing campaigns, including email through Salesforce Marketing Cloud (SFMC), SMS, and paid social media, generating $2.1M profit.
- Collaborated with leadership to formulate and implement website redesign/rebranding strategy, resulting in a $5.5 million annual revenue increase.
- Designed and evaluated automated reports for various marketing channels to guide strategic decisions.
- Oversaw detailed communication schedules and content for emails, newsletters, social media platforms, video production projects.
- Managed logistics for tradeshows and delivered on-site support.
- Assessed marketing information and adapted it into strategic plans for store operations.
- Investigated consumer opinions in collaboration with marketing teams, pollsters and statisticians.
Marketing Coordinator
Psychemedics
02.2016 - 06.2019
- Developed internal and external marketing communication and collateral pieces to support localized initiatives.
- Maintained the company website, ensuring content is up-to-date and SEO optimized.
- Developed marketing strategies based on corporate objectives and market trends.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Assisted in developing content for websites, blogs, and social media platforms.
Interactive Marketing Intern
Plasma Computing Group, Inc.
03.2014 - 02.2016
- Reported KPIs to identify optimization opportunities.
- Managed complete execution of email campaigns leading to a 12% increase in open rates and a 3.56% click-through rate.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Built research instruments and drafted questions for digital, traditional and in-person surveyes.
Education
Bachelor of Arts - Advertising, Communications
University of Texas At Arlington
01-2015
Skills
- Data-Driven Decision-Maker
- Project Coordination
- Collaborative Project Experience
- Progressive Thinker
- Strategic Solution Development
- Customer Focused Approach
- Strong Verbal Communication
- Experimental Design Skills
- Machine Learning Expertise
- Trello Proficiency
- Campaign Performance Monitoring
- Analytical Strategist
Timeline
Targeted Marketing Specialist
Michaels Stores
01.2022 - Current
Marketing Analyst
Cottonwood Financial Inc.
06.2019 - 01.2022
Marketing Coordinator
Psychemedics
02.2016 - 06.2019
Interactive Marketing Intern
Plasma Computing Group, Inc.
03.2014 - 02.2016
Bachelor of Arts - Advertising, Communications
University of Texas At Arlington
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