Nia Fenty
Phoenix,AZ
Summary
I am a passionate, organized and dependable candidate eager to secure a Search Engine Specialist position. My professional experience entails search engine optimization, web design, and social media marketing. I am well-versed in creating PPC campaigns and driving organic traffic to websites. I am very strong in copywriting because quality content is king! I am able to increase customer engagement through my strong customer service skills by communicating with clients as well as target audiences through digital platforms.
Overview
5
5
years of professional experience
Work History
Merchandising Assistant Store Manager
Kohl's
05.2022 - Current
- Analyze weekly, monthly, and yearly sales reports of departments to find areas of opportunity to increase revenue
- Rotate merchandise and displays to feature new products and promotions
- Maintained positive customer relationships by responding quickly to customer service inquiries
- Recruit, interview, hire and train talent
- Lead the execution on all merchandising directives
Digital Marketing Specialist
Zion Institute
12.2021 - 02.2022
- Short-term contract with a community resource center
- Produced social media content & engaged with target audiences which boosted reach and engagement
- Managed digital projects from initial concept through final implementation and live monitoring
- Developed two e-mail newsletter campaigns to address current and potential donors and another for the community to bring awareness to upcoming events and programs
- Created unique internal and external marketing materials to increase awareness of future events and program rollouts through traditional marketing, the company website, MailChimp, in-person events, and Instagram
Social Media Coordinator
Tiger Mountain
06.2021 - 09.2021
- Short-term contract with a local non-profit community garden
- Produced flyers and intriguing social media content about weekly farmer's markets and available spaces for potential farmers
- Developed and managed content calendars to establish timely and relevant posts.
- Used Slack to update growers about watering schedule, meetings, and farm updates
Search Engine Marketing Strategist
888JunkCars
06.2019 - 09.2019
- Junk car company that gives you cash to junk any vehicle
- Created & monitored a Google Ads PPC campaign to increase click-to-call conversions through effective keyword targeting and insights extracted from Google Analytics
- Implemented high-performing keywords from the ads on landing pages to increase paid & organic traffic
- Researched and analyzed industry trends to inform search marketing strategies.
Digital Productivity Consultant
GoDaddy
07.2018 - 08.2019
- Uncovered new business opportunities to increase productivity, clients, and sales through the use of GoDaddy products
- Received recognition for highest Customer Satisfaction Report (CSR) score and has been a top seller
- Taught business owners how to design their own website and implement SEO with GoDaddy products
- Uncovered new business opportunities through GoDaddy products/services including Microsoft Office Suite to maximize business owner's time and productivity
Education
Bachelor of Science - Digital Audiences
Arizona State University
Tempe, AZ12.2021
Skills
- Executive leadership
- Employee Engagement
- White Hat
- Developing Targeted Leads
- Keyword Research
- Google Ads/ PPC
- Strong Writing Skills
- SEO Strategy Development
- Complex Problem-Solving
Timeline
Merchandising Assistant Store Manager
Kohl's
05.2022 - Current
Digital Marketing Specialist
Zion Institute
12.2021 - 02.2022
Social Media Coordinator
Tiger Mountain
06.2021 - 09.2021
Search Engine Marketing Strategist
888JunkCars
06.2019 - 09.2019
Digital Productivity Consultant
GoDaddy
07.2018 - 08.2019
Bachelor of Science - Digital Audiences
Arizona State University
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