Niaomi Thomas
New York,NY
Summary
Dynamic professional with a proven track record at Teads, enhancing digital media strategies and operations. Expert in leveraging audience analytics and insights for a 30% efficiency boost in ad campaign management. Skilled in stakeholder engagement, I drive measurable outcomes and brand awareness, aligning with organizational goals through innovative media solutions.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Associate Media Planner
Publicis Groupe - Zenith
New York, USA
10.2024 - Current
- Design and deploys data-driven media strategies across digital platforms, optimizing campaign performance and driving measurable outcomes
- Conducts data discovery and synthesis to evaluate campaign metrics, presenting actionable insights to stakeholders
- Partners with cross-functional teams to align strategies with organizational goals, enhancing decision-making with predictive modeling and advanced visualizations
Ad Operations Coordinator
Teads
New York, USA
07.2022 - 10.2023
- Managed the full lifecycle of digital ad campaigns including strategy, execution, and performance analysis
- Designed scalable processes for campaign optimization, achieving a 30% improvement in efficiency and ROI
- Collaborated with analytics and creative teams to ensure data-driven strategies informed media planning and execution
Digital Media Strategist
Teads
New York, USA
10.2021 - 07.2022
- Conducted in-depth market research to support sales strategies, focusing on workforce trends and audience behaviors.
- Developed presentations, media plans, and reports that highlighted actionable insights to inform marketing and digital media campaigns.
- Leveraged platforms and tools for productivity and work efficiency, such as Slack, Monday.com, Tableau, Microsoft Suite, Media Ocean, Salesforce, and Mintel.
- Summarized raw data and analyses and made recommendations based on findings.
Sales and Marketing Associate
Hearst Media
New York, USA
10.2020 - 12.2020
- Supported the execution of marketing campaigns for beauty and luxury clients, contributing to a 15% increase in sales during the internship period.
- Conducted market research on emerging trends in the beauty, pharmaceutical, and luxury industries, providing valuable insights that informed sales strategies.
- Assisted in the preparation of pitch decks and sales materials, ensuring all content was engaging and aligned with client branding.
Education
Bachelor of Arts - Arts Management & Entrepreneurship
SUNY At Purchase College
Purchase, NYSkills
- Microsoft Suite programs
- Project Management
- Productivity platforms (Slack, Mondaycom, Teams)
- Stakeholder Engagement and Communication
- Digital Media Strategy and Operations
- Audience Analytics and Insights
- Audience segmentation
- SEO
- Budget management
- Brand awareness
- Budget allocation
- Media strategy development
Certification
- Google Campaign Manager Certification, 2021
- Salesforce Administrator, 2022
- Teads Ad Manager: Traffic Acquisition, 2021
Timeline
Associate Media Planner
Publicis Groupe - Zenith
10.2024 - Current
Ad Operations Coordinator
Teads
07.2022 - 10.2023
Digital Media Strategist
Teads
10.2021 - 07.2022
Sales and Marketing Associate
Hearst Media
10.2020 - 12.2020
- Google Campaign Manager Certification, 2021
- Salesforce Administrator, 2022
- Teads Ad Manager: Traffic Acquisition, 2021
Bachelor of Arts - Arts Management & Entrepreneurship
SUNY At Purchase College
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