NIAZ AMY GHASSEMI
Mission Viejo,CA
Summary
Experienced media and marketing specialist with a proven track record of over 15+ years working with Fortune 100 companies across diverse industries. Adept at navigating and leveraging various media channels, developing effective strategies, and successfully managing teams and agency relationships. Skilled in executing branding and direct response initiatives for clients in the QSR, retail, auto, entertainment, finance, hospitality, and CPG sectors.
Overview
18
18
years of professional experience
Work History
Associate Account Director, Integrated
OMG23
03.2020 - Current
- Storyteller, strategy, planning and buying media for Disney Studios (Theatrical releases), Streaming (Disney+ & Hulu), Home Entertainment (EHV and DVD sales) and ABC Entertainment Channel
- Titles range in all genres and across Pixar, Lucas Films, Disney Animation & Live Action, Searchlight, Marvel and 20th Century
Associate Director of Media
AKQA
12.2018 - 10.2019
- Developed new team and department for first-ever TV campaign for Clif Bar
- End to end digital media for Gap
- Led new business acquisition with Gap Factory
Freelance Media Director
Ad Notions, Inc.
10.2013 - 02.2018
- Researched, strategized, negotiated, implemented and tracked ad campaigns across all media channels
- Agencies: OMD, DNA Agency Group, R2 Media, Converze Media
- Clients: Hilton, ARC Devices, Deal Dash, Chicken Salad Chick, Tier III Auto Dealers (Sterling BMW in Newport Beach), Optima Tax Relief, University of La Verne, etc.
Media Supervisor, Digital
Mediacom
06.2012 - 07.2013
- Managed a team of six planners and assistants across three client: Canon Cameras, Citizens Bank and Lindt Chocolates and also a member of Mediacom's Mobile Task Force, which serviced all Mediacom's clients
Sr. Media Planner, Digital
Garage Team Mazda
10.2010 - 06.2012
- Transition Mazda from Doner to The Garage Team Mazda, a newly formed full-service agency
- Developed Tier I & Tier II digital strategies across display and paid search
Sr. Media Planner, Digital
Mediaedge & Mindshare
09.2008 - 06.2010
- Land Rover & Jaguar national digital media strategy, buying, implementing and reporting
- First-ever iPad sponsorships of the Wall Street Journal and NYTimes applications
- ESPY Award integration for Land Rover
Media Planner/ Buyer, Digital
Mendelsohn | Zien (Spacedog)
01.2007 - 09.2008
- Digital media planning and buying for Qantas Airways, Carl's Jr. & Hardees, Hitachi Plasmas and Tasmania Tourism
Education
N/A - Law
Chapman University School of Law
Orange, CABachelor of Science - Business Administration emphasis in Marketing & Advertising
University of Southern California
Los Angeles, CA12.2004
Skills
Storytelling
Additionalinformation - Achievements
- OMG Ignite Program Graduate with distinction (2024)
- Kaiser Hospital Volunteer (2018)
- Google Analytics, Display & Search Certified (2017)
- Owner, at Subway Franchisee (CA Food Safety & Owner certifications received April 2005)
- 20th Century FOX, Content and Asset Manager Intern (2003)
Timeline
Associate Account Director, Integrated
OMG23
03.2020 - Current
Associate Director of Media
AKQA
12.2018 - 10.2019
Freelance Media Director
Ad Notions, Inc.
10.2013 - 02.2018
Media Supervisor, Digital
Mediacom
06.2012 - 07.2013
Sr. Media Planner, Digital
Garage Team Mazda
10.2010 - 06.2012
Sr. Media Planner, Digital
Mediaedge & Mindshare
09.2008 - 06.2010
Media Planner/ Buyer, Digital
Mendelsohn | Zien (Spacedog)
01.2007 - 09.2008
N/A - Law
Chapman University School of Law
Bachelor of Science - Business Administration emphasis in Marketing & Advertising
University of Southern California
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