Nic Metz, MBA

At Cisco, I was the lead program manager for an extensive redesign of Cisco.com. With a focus on demand generation and streamlining time to market, I implemented standardized processes, centralized productivity tools, and automation to improve program performance:

• 70% lower creative production costs
• 60% shorter page creation timelines
• $1.4M reduction in estimated program costs
• ON TIME LAUNCH 59 country sites in 27 languages
• 22% increase in demand generation contribution.

How I improved program performance:
• Established new PMO, operating model and work flows.
• Streamlined planning, scoping, and program intake with standardized tools, templates and communications plans.
• Worked with stakeholders to cut page launch timelines from 10+ weeks to 2-4 weeks

• Led a cross-functional team of >300 people including agencies and executive stakeholders
• Activated off-shore creative production teams to improve resourcing and reduce production costs

At MRM I led marketing operations for Cisco digital marketing and the Cisco.com experience design team where I established an 8-person PMO dedicated to experience creation. Key achievements include establishing an offshore creative production team, increasing contractor staffing by 20%, and standardizing the MRM operating model and staff management practices for Cisco and other agency clients.

• Agency lead for $5M account with Cisco Systems
• Established 8-person PMO team and managed 25+ agency contractors
• Pitched and activated 10 person publishing and design production team in Manilla, Philippines
• Established and facilitated performance, training, and growth goals for PMO contractor staff
• Program lead for Cisco.com digital experience design team

My responsibilities included managing a global team responsible for Cisco email strategy and activation, demand generation, and sales enablement. I owned global strategy, operations, and managed a team of 32 marketing operations specialists, activation managers, and Eloqua developers.

• Developed multi-channel campaigns and events for global marketing initiatives.
• Led quarterly reviews, staff planning, activated new service request teams, and streamlined processes
• Established and launched global Cisco data privacy policies for GDPR launch
• Partnered with SMEs and MarTech teams to select and integrate new apps and automation platform features

EMEA marketing operations and campaign strategy lead. Responsibilities included managing regional campaign execution processes, regional template development, data privacy policy creation, platform management, and regional campaign strategy.

Led global Cisco Campaign planning and activation for networking, collaboration, and service provider business units. Owned operating model development for digital interactive content platforms and Cisco.com microsites.

• Built operating and training modules for use of interactive content tools
• Sold >$1M in agency revenue with Ion interactive
• Led global Brand-to-Demand activities for Cisco.com, aligning Brand campaigns to demand and sales
• Digital production lead for video, animation, and creative production support for Cisco.com

• TE Connectivity: Account lead for $1M retainer and global paid media production

• Verizon Wireless: Managed US branding, product sales enablement, and B2B photography and video production
• Verizon Digital Media: Led cross-functional teams to create demos, microsites, and customer training for digital media services offerings

• Verizon Wireless: Managed in store magazine creative, content updates, printing, and distribution