Summary
Overview
Work History
Education
Skills
Websites
Timeline
Receptionist

Niccole Muraca

Director of Product Marketing
Watertown,MA

Summary

Dynamic and results-oriented Director of Product Marketing with a proven track record in leading the SaaS product management life-cycle, specializing in conversational AI and analytics solutions. Demonstrated expertise in developing comprehensive product roadmaps and aligning product vision with market demands. Successfully executed go-to-market strategies that enhance product value and drive revenue growth. Strong cross- functional leadership skills foster collaboration and support the management of long-range growth plans, contributing to organizational success.

Overview

22
22
years of professional experience

Work History

Director of Product Marketing

Mosaicx (Part of West)
Woburn, MA
06.2018 - Current
  • Re-branded and launched IVA/IVR SaaS analytics solution, which contributed 10% to the sales pipeline.
  • Championed integration of customer feedback into product development process, ensuring alignment with user expectations, and achieving an 89% CSAT.
  • Collaborated with technology, sales, design, and finance to ensure alignment for resourcing, cost, and time to execute a successful roadmap.
  • Developed B2B packaging and pricing strategy that increased gross margins by 20%.
  • Executed product license deal that resulted in 17.5% of revenue.
  • Launched a Generative AI product segment, introducing a chat solution that enhances user experience.

Program Manager

West Government Systems (Part of West)
Woburn, MA
06.2018 - 06.2022
  • Balanced Dual Responsibilities: Successfully managed the dual role of Program Manager for a government client while leading product strategy and development as Director of Product Marketing, ensuring seamless integration of client needs into product offerings.
  • Secured $2.1M follow-on government contract through SEWP bid process.
  • Obtained facility clearance for West Government Systems, LLC.
  • Managed contract vehicle to ensure on-time product delivery and 100% adherence to contractual and regulatory compliance.
  • Qualified as ITPSO, implementing insider threat programs for cleared personnel.
  • Collaborated closely with government client to gather requirements and provide strategic guidance on product enhancements, improving user satisfaction, and adoption.

Director of Product & Marketing

Raytheon BBN Technologies
Cambridge, MA
01.2012 - 06.2018
  • Increased website visits by 25%, developed and executed targeted programs that boosted lead generation by 33%.
  • Developed and executed a comprehensive marketing strategy that significantly increased the sales pipeline and enhanced market visibility.
  • Secured PCI, GLBA, HIPAA, and SOC2 certifications, expanding market and sales reach to additional vertical segments.
  • Won a multi-year, multi-million-dollar government contract via RFP.
  • Directed AVOKE merger from Raytheon to West Technology, including M&A materials assembly.

Marketing Communications Manager

NDS Surgical Imaging
Waltham, MA
01.2003 - 01.2012
  • Directed all marketing communications efforts for four distinct product lines, collectively generating $50 million in total company revenue, ensuring alignment with overall business objectives.

Education

Bachelor of Science - Marketing

Bentley University
Waltham, MA
05.2001 -

Skills

Timeline

Director of Product Marketing

Mosaicx (Part of West)
06.2018 - Current

Program Manager

West Government Systems (Part of West)
06.2018 - 06.2022

Director of Product & Marketing

Raytheon BBN Technologies
01.2012 - 06.2018

Marketing Communications Manager

NDS Surgical Imaging
01.2003 - 01.2012

Bachelor of Science - Marketing

Bentley University
05.2001 -

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Niccole MuracaDirector of Product Marketing