Niccole Muraca
Director of Product Marketing
Watertown,MA
Summary
Dynamic and results-oriented Director of Product Marketing with a proven track record in leading the SaaS product management life-cycle, specializing in conversational AI and analytics solutions. Demonstrated expertise in developing comprehensive product roadmaps and aligning product vision with market demands. Successfully executed go-to-market strategies that enhance product value and drive revenue growth. Strong cross- functional leadership skills foster collaboration and support the management of long-range growth plans, contributing to organizational success.
Overview
22
22
years of professional experience
Work History
Director of Product Marketing
Mosaicx (Part of West)
Woburn, MA
06.2018 - Current
- Re-branded and launched IVA/IVR SaaS analytics solution, which contributed 10% to the sales pipeline.
- Championed integration of customer feedback into product development process, ensuring alignment with user expectations, and achieving an 89% CSAT.
- Collaborated with technology, sales, design, and finance to ensure alignment for resourcing, cost, and time to execute a successful roadmap.
- Developed B2B packaging and pricing strategy that increased gross margins by 20%.
- Executed product license deal that resulted in 17.5% of revenue.
- Launched a Generative AI product segment, introducing a chat solution that enhances user experience.
Program Manager
West Government Systems (Part of West)
Woburn, MA
06.2018 - 06.2022
- Balanced Dual Responsibilities: Successfully managed the dual role of Program Manager for a government client while leading product strategy and development as Director of Product Marketing, ensuring seamless integration of client needs into product offerings.
- Secured $2.1M follow-on government contract through SEWP bid process.
- Obtained facility clearance for West Government Systems, LLC.
- Managed contract vehicle to ensure on-time product delivery and 100% adherence to contractual and regulatory compliance.
- Qualified as ITPSO, implementing insider threat programs for cleared personnel.
- Collaborated closely with government client to gather requirements and provide strategic guidance on product enhancements, improving user satisfaction, and adoption.
Director of Product & Marketing
Raytheon BBN Technologies
Cambridge, MA
01.2012 - 06.2018
- Increased website visits by 25%, developed and executed targeted programs that boosted lead generation by 33%.
- Developed and executed a comprehensive marketing strategy that significantly increased the sales pipeline and enhanced market visibility.
- Secured PCI, GLBA, HIPAA, and SOC2 certifications, expanding market and sales reach to additional vertical segments.
- Won a multi-year, multi-million-dollar government contract via RFP.
- Directed AVOKE merger from Raytheon to West Technology, including M&A materials assembly.
Marketing Communications Manager
NDS Surgical Imaging
Waltham, MA
01.2003 - 01.2012
- Directed all marketing communications efforts for four distinct product lines, collectively generating $50 million in total company revenue, ensuring alignment with overall business objectives.
Education
Bachelor of Science - Marketing
Bentley University
Waltham, MA 05.2001 -
Skills
Competitive Analysis
Content Creation
Conversational AI
Cross-Functional Leadership
Customer Feedback
Go-to-Market Strategy
Market Research & Analysis
Product Lifecycle Management
Product Positioning
Product Management
Product Roadmap
Product Vision
Revenue Growth
SaaS Solutions
Sales Enablement
Stakeholder Engagement
Strategic Development
Team Collaboration
Timeline
Director of Product Marketing
Mosaicx (Part of West)
06.2018 - Current
Program Manager
West Government Systems (Part of West)
06.2018 - 06.2022
Director of Product & Marketing
Raytheon BBN Technologies
01.2012 - 06.2018
Marketing Communications Manager
NDS Surgical Imaging
01.2003 - 01.2012
Bachelor of Science - Marketing
Bentley University
05.2001 -