NICHELLE HERNANDEZ
Lake Elsinore,CA
Summary
Creative and detail-oriented professional bringing excellent customer relations abilities. Brings in new customers and sells top-dollar products with polished demonstrations and top-notch makeup skills. Ready with product suggestions for every customer and situation.
Seasoned Sales Representative with exceptional success in business-to-business and business-to-consumer sales within multiple industries. Proven track record in exceeding sales goals, growing business and expanding territories. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and clients for sustained business growth.
Overview
19
19
years of professional experience
Work History
Sales Coordinator
Peach and Lily
Riverside County, CA
02.2025 - Current
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Communicated product quality and market comparisons by creating sales presentations.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Built relationships with customers and community to establish long-term business growth.
- Managed accounts to retain existing relationships and grow share of business.
- Organized promotional events and interacted with community to increase sales volume.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Implemented systems and procedures to increase sales.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Freelance Makeup Artist
Self Employed
Canyon Lake, Ca
09.2006 - Current
- Worked with models and influencers to promote makeup services.
- Created theatrical looks and face charts to accommodate music, tv, and event performances.
- Provided makeup services for fashion and editorial shoots.
- Helped customers improve hair health and appearance with better products and routines.
- Improved client skin texture, demonstrating and promoting new lotions and creams.
- Maintained meticulous records on each client, noting services provided and individual preferences.
- Minimized infection risk by keeping stations and tools clean and sanitized.
- Recommended and explained use of cosmetics, lotions, and creams to soften and lubricate skin and enhance and restore natural appearance.
- Enhancing facial aesthetics through makeup.
- Conducted consultations to understand client's desired look.
- Sanitized makeup tools to avoid spread of infection.
- Assessed customer skin tone and complexion to determine appropriate products and materials to use.
- Prepared skin for makeup application by cleaning, moisturizing and priming.
- Answered phone calls and emails to schedule client appointments.
- Increased revenue through effective customer service and inventory management.
Lancome Beauty Advisor
Ulta Beauty Inc.
Menifee, CA
09.2023 - 01.2025
- Helped customers feel relaxed and comfortable through conversation and personal relatability.
- Maintained counter and display areas for cleanliness and organization.
- Processed payments, entering sales in register for prompt customer service.
- Met sales goals, supporting organizational health through consistent and reliable service.
- Followed up with customers to increase satisfaction with purchases and services.
- Developed in-depth product knowledge and kept up to date with latest trends in beauty to avail of resources and apply best practices.
- Maintained up-to-date knowledge of store sales, payment policies and security standards.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
- Managed efficient cash register operations.
- Used in-store system to locate inventory and place special orders for customers.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Developed strong rapport with customers and created positive impression of business.
- Worked to meet or exceed special targets for credit card applications, special donations and specific product promotions.
- Prioritized helping customers over completing other routine tasks in store.
- Recommended complementary purchases to customers, increasing revenue.
Associate Director of Career Services
High Desert Medical College
Temecula
02.2019 - 04.2023
- Led teams of up to 5 personnel, supervising daily performance as well as training and improvement plans.
- Trained and developed department leaders and management staff for specific projects and ongoing operational needs.
- Assisted senior leadership in managing all aspects of operations.
- Reviewed proposed regulatory changes and evaluated potential impacts on business operations.
- Prioritized tasks and allocated resources appropriately to keep teams focused and productive.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
Chanel/Dior/Clinique Cosmetic Beauty Advisor
Macys Department Store
Temecula, CA
09.2015 - 03.2019
- Offered make-up tips and popular tutorials in alignment with latest trends.
- Delivered product demonstrations and sample applications, raising exposure of key brands.
- Boosted satisfaction and repeat business by recommending products in alignment with customer needs.
- Applied merchandising and housekeeping procedures, adhering to corporate, and brand standards.
- Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and health risk of shared environment.
- Performed cash, card, and check transactions to complete customer purchases.
- Listened to customer needs and desires to identify and recommend optimal products.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Provided exceptional services and pleasant shopping experiences to retail customers.
- Helped customers feel relaxed and comfortable through conversation and personal relatability.
- Met sales goals, supporting organizational health through consistent and reliable service.
- Followed up with customers to increase satisfaction with purchases and services.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Worked to meet or exceed special targets for credit card applications, special donations and specific product promotions.
- Recommended complementary purchases to customers, increasing revenue.
Education
Online Personal Fitness Trainer Prog
NASM
Temecula, Ca09.2017
Associates Degree - Psychology
MSJC
Menifee, Ca06.2006
Professional makeup Artist - undefined
JLS Makeup Academy
Los Angeles, Ca09.2003
High school diploma - undefined
Temescal canyon High school
Lake Elsinore, Ca01.2003
Skills
- Client consultations
- Sales strategy
- Quality assurance
- Service marketing
- Client engagement
- Goals and performance
- Coaching skills
- Performance tracking
- Relationship management
- Sales strategies
- Strong enthusiasm
- Customer communication
- Sales reporting
- Account management
- Team collaboration
- Upselling strategies
- Team building
- Sales expertise
- Issue resolution
- Upselling
Timeline
Sales Coordinator
Peach and Lily
02.2025 - Current
Lancome Beauty Advisor
Ulta Beauty Inc.
09.2023 - 01.2025
Associate Director of Career Services
High Desert Medical College
02.2019 - 04.2023
Chanel/Dior/Clinique Cosmetic Beauty Advisor
Macys Department Store
09.2015 - 03.2019
Freelance Makeup Artist
Self Employed
09.2006 - Current
Associates Degree - Psychology
MSJC
Professional makeup Artist - undefined
JLS Makeup Academy
High school diploma - undefined
Temescal canyon High school
Online Personal Fitness Trainer Prog
NASM