Summary
Overview
Work History
Education
Skills
Timeline
Generic

NICHELLE HERNANDEZ

Lake Elsinore,CA

Summary

Creative and detail-oriented professional bringing excellent customer relations abilities. Brings in new customers and sells top-dollar products with polished demonstrations and top-notch makeup skills. Ready with product suggestions for every customer and situation.

Seasoned Sales Representative with exceptional success in business-to-business and business-to-consumer sales within multiple industries. Proven track record in exceeding sales goals, growing business and expanding territories. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and clients for sustained business growth.

Overview

19
19
years of professional experience

Work History

Sales Coordinator

Peach and Lily
02.2025 - Current
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Built relationships with customers and community to establish long-term business growth.
  • Managed accounts to retain existing relationships and grow share of business.
  • Organized promotional events and interacted with community to increase sales volume.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Implemented systems and procedures to increase sales.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

Freelance Makeup Artist

Self Employed
09.2006 - Current
  • Worked with models and influencers to promote makeup services.
  • Created theatrical looks and face charts to accommodate music, tv, and event performances.
  • Provided makeup services for fashion and editorial shoots.
  • Helped customers improve hair health and appearance with better products and routines.
  • Improved client skin texture, demonstrating and promoting new lotions and creams.
  • Maintained meticulous records on each client, noting services provided and individual preferences.
  • Minimized infection risk by keeping stations and tools clean and sanitized.
  • Recommended and explained use of cosmetics, lotions, and creams to soften and lubricate skin and enhance and restore natural appearance.
  • Enhancing facial aesthetics through makeup.
  • Conducted consultations to understand client's desired look.
  • Sanitized makeup tools to avoid spread of infection.
  • Assessed customer skin tone and complexion to determine appropriate products and materials to use.
  • Prepared skin for makeup application by cleaning, moisturizing and priming.
  • Answered phone calls and emails to schedule client appointments.
  • Increased revenue through effective customer service and inventory management.

Lancome Beauty Advisor

Ulta Beauty Inc.
09.2023 - 01.2025
  • Helped customers feel relaxed and comfortable through conversation and personal relatability.
  • Maintained counter and display areas for cleanliness and organization.
  • Processed payments, entering sales in register for prompt customer service.
  • Met sales goals, supporting organizational health through consistent and reliable service.
  • Followed up with customers to increase satisfaction with purchases and services.
  • Developed in-depth product knowledge and kept up to date with latest trends in beauty to avail of resources and apply best practices.
  • Maintained up-to-date knowledge of store sales, payment policies and security standards.
  • Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
  • Managed efficient cash register operations.
  • Used in-store system to locate inventory and place special orders for customers.
  • Engaged in friendly conversation with customer to better uncover individual needs.
  • Developed strong rapport with customers and created positive impression of business.
  • Worked to meet or exceed special targets for credit card applications, special donations and specific product promotions.
  • Prioritized helping customers over completing other routine tasks in store.
  • Recommended complementary purchases to customers, increasing revenue.

Associate Director of Career Services

High Desert Medical College
02.2019 - 04.2023
  • Led teams of up to 5 personnel, supervising daily performance as well as training and improvement plans.
  • Trained and developed department leaders and management staff for specific projects and ongoing operational needs.
  • Assisted senior leadership in managing all aspects of operations.
  • Reviewed proposed regulatory changes and evaluated potential impacts on business operations.
  • Prioritized tasks and allocated resources appropriately to keep teams focused and productive.
  • Evaluated employee performance and conveyed constructive feedback to improve skills.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.

Chanel/Dior/Clinique Cosmetic Beauty Advisor

Macys Department Store
09.2015 - 03.2019
  • Offered make-up tips and popular tutorials in alignment with latest trends.
  • Delivered product demonstrations and sample applications, raising exposure of key brands.
  • Boosted satisfaction and repeat business by recommending products in alignment with customer needs.
  • Applied merchandising and housekeeping procedures, adhering to corporate, and brand standards.
  • Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and health risk of shared environment.
  • Performed cash, card, and check transactions to complete customer purchases.
  • Listened to customer needs and desires to identify and recommend optimal products.
  • Stocked merchandise, clearly labeling items, and arranging according to size or color.
  • Provided exceptional services and pleasant shopping experiences to retail customers.
  • Helped customers feel relaxed and comfortable through conversation and personal relatability.
  • Met sales goals, supporting organizational health through consistent and reliable service.
  • Followed up with customers to increase satisfaction with purchases and services.
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Engaged in friendly conversation with customer to better uncover individual needs.
  • Worked to meet or exceed special targets for credit card applications, special donations and specific product promotions.
  • Recommended complementary purchases to customers, increasing revenue.

Education

Online Personal Fitness Trainer Prog

NASM
Temecula, Ca
09.2017

Associates Degree - Psychology

MSJC
Menifee, Ca
06.2006

Professional makeup Artist - undefined

JLS Makeup Academy
Los Angeles, Ca
09.2003

High school diploma - undefined

Temescal canyon High school
Lake Elsinore, Ca
01.2003

Skills

  • Client consultations
  • Sales strategy
  • Quality assurance
  • Service marketing
  • Client engagement
  • Goals and performance
  • Coaching skills
  • Performance tracking
  • Relationship management
  • Sales strategies
  • Strong enthusiasm
  • Customer communication
  • Sales reporting
  • Account management
  • Team collaboration
  • Upselling strategies
  • Team building
  • Sales expertise
  • Issue resolution
  • Upselling

Timeline

Sales Coordinator

Peach and Lily
02.2025 - Current

Lancome Beauty Advisor

Ulta Beauty Inc.
09.2023 - 01.2025

Associate Director of Career Services

High Desert Medical College
02.2019 - 04.2023

Chanel/Dior/Clinique Cosmetic Beauty Advisor

Macys Department Store
09.2015 - 03.2019

Freelance Makeup Artist

Self Employed
09.2006 - Current

Associates Degree - Psychology

MSJC

Professional makeup Artist - undefined

JLS Makeup Academy

High school diploma - undefined

Temescal canyon High school

Online Personal Fitness Trainer Prog

NASM

Similar Profiles

CREATE PROFILE