Nicholas Boetcher

• Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
• Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
• Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
• Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.

• Maintain relationships with 400+ integration partners to identifying needs and offering appropriate compliance solutions for their customer base.
• Coached 8 SE in successful selling methods and encouraged cross-selling to drive revenue with Command the Message selling tactics.
• Identifying, hiring and training highly-qualified Sales Executives, SDR's, And SAM's by teaching best practices, procedures and sales strategies.
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training. - 13 million in revenue annually
• Monitor customer compliance scenarios and buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Supervise sales team of 8 people, stepping in to support employees and deliver smooth sales processes for clients.
• Organize promotional events and interacted with partner ecosystem and user groups to increase sales volume.
• Manage order cycle to enhance business development and maintain sustainability and customer satisfaction within Salesforce on a daily basis.
• Monitoring activity, short cycle sales, email content, and interactions with our partners/clients on a hourly, daily, basis to help increase skill sets.
• Hold weekly meetings with VPs, leaders, and reps to identify techniques to overcome sales obstacles.
• Develop and implemented comprehensive salesperson training program through ongoing sales cycle process to identify prospects buying triggers.
• Improved sales processes to streamline customer acquisition and onboarding strategies while creating nexus obligations and liability reports to deliver actionable next steps.
• Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
• Developed and implemented performance improvement strategies and plans to promote continuous improvement

• Qualify and close sales leads generated by sales development teams.
• Qualify and close new sales opportunities that are self-generated or through partner relationships.
• Manage medium to enterprise size customer sales process through qualification, needs analysis, product demonstration, negotiation and close.
• Develop and maintain high level of industry knowledge and offerings.
• Develop and maintain relationships with Avalara partners and other third parties to increase opportunities.
• Active team player both on sales team and throughout organization to help meet company objectives.
• Acquired more than $4 million in new customer business in 2018 to 2021
• Outperformed revenue targets by effectively applying robust sales process and value drivers sales techniques
• Prospected leads, scheduled meetings and converted targets into customers at 65% rate
• Sold 350 new customers in last 4 years
• Earned Club Winners 3 years in row award for maintaining customer satisfaction ratings and securing high-profit accounts

• As Sales Director for region, drove new customer acquisitions and hunted new logos by developing key growth sales strategies, tactics and action plans
• This is was individual contributor role and team lead role responsible for hitting sales quota and overachieving it
• Identified and close sales opportunities with Fortune 500 companies
• Manage complex sales cycle selling to CEO's and CFOs
• Managed large accounts with 100mil and above in revenue
• Increased revenue via prospecting, qualifying, selling and closing enterprise client accounts
• Forecasted sales closures accurately based upon realistic opportunity assessments
• Work with accounts executives, sales operations and marketing to maximize territory penetration
• Provided consultative solutions sales process to prospects
• Built key customer relationships with customers
• Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings
• Provided documentation of processes to comply with regulations and company policies
• Forecasted sales of $1.5 million and set successful policies to achieve sales objectives and related metrics within timeframe

• As Digital Sales Manager, responsible for leading team of Digital Sales Representatives (Inside Sellers) to meet revenue objectives in assigned Business Unit and product categories
• Leveraged leadership experience and digital sales skills to lead Digital Sales Representatives to prospect, cultivate, and ultimately close business working with direct organization or distributors
• Designed, maintain and deliver weekly, quarterly, and annual report cards of Digital Sales Representative team
• Set goals and measure progress of team against established metrics outlined in report
• Ran and manage sales cadences that focus on core metrics of Revenue Attainment, Pipeline, and Opportunity Identification
• Ensuring best practices are across all sales team
• Maintained high client satisfaction rate results measured by annual surveys and employee engagement
• Communicated customer feedback to Sales and Marketing leadership to generate ideas about new features, products, competitive intel, or customer complaints
• Evaluated lead-management process alongside Marketing and Sales leadership for continuous improvement between Marketing, Digital Sales and Outside Sales teams
• Kept up to date on sales analytics, new methods for customer communications, and industry trends; developing and leading continuous improvement initiatives based on market changes
• Participated in interview process and lead new hire training for Digital Sales team
• Coached Digital Sales Representatives on proper cadence for cold calling, email communications, strategic selling process, healthcare system, and objection handling
• Product knowledge – educated features, benefits and key differentiators of product line
• Sales skills – consultative selling and key activities that are part of solution/alternative sales process
• Served as lead for Digital Sales Center of Excellence
• Surpassed 2 sales targets 125% consistently and maintained solid top 5 overall company rankings
• Closed average of 20 sales calls each quarter
• Sold products by developing relationships with network of CMO & CTO professionals

• Identified qualified and sold new client engagements with target organizations within Business communication equipment and other lines of business, to achieve or exceed annual goals
• Built effective and collaborative relationships with key decision-makers within target organizations
• Used highly consultative approach to setup sales meetings and conduct face to face meetings with prospects
• Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close
• Organized and executed multi-faceted sales plan to effectively make direct contact with prospects
• Participated in professional organizations and informal networks to develop, build and sustain pipelines and to obtain prospects
• Capitalized on customer up-sell opportunities resulting in 90% 56increased revenues
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training

Identified, qualified and sold new client engagements with target organizations within Digital / Print business, to achieve or exceed annual goals

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• Built effective and collaborative relationships with the key decision-makers within the target organizations

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• Used a highly consultative approach to setup sales meetings and conduct face to face meetings with prospects

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• Organized and executed a multi-faceted sales plan to effectively make direct contact with prospects

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• Participated in professional organizations and informal networks to develop, build and sustain pipelines and to obtain prospects
• Capitalized on customer up-sell opportunities resulting in 85% increased revenues
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals