Nicholas Bowen

• Responsible for market strategy, sales and distribution of Alkaline 88 bottled water products.
• Built price package plan and established promotional frequency targets for each channel of business.
• Managed our team of brokers through the Acosta and Ignite Sales Networks.
• Key account retailer and distributor calls include UNFI, Kehe, Publix, Stop & Shop, Weis Markets, Giant Eagle.

• Launched business model, established best practices, targeted top accounts and distribution opportunities.
• Managed portfolio of business including Ronnybrook Farm Dairy, Lucky Jack Cold Brew Coffee, Think Jerky and Cremily French Frozen Yogurt.
• Focus on a hybrid route to market including a network of frozen and refrigerated distributors, wholesale, 3rd party, and direct business.
• Managed relationships and launched new business with major retailer and distributor partners including UNFI, Kehe, Hannaford, Food Lion, Glacier Point Enterprises, Dora’s Naturals, Merchants Distributors, Earth Fare, Key Food, Allegiance Retail, Krasdale, and Baldor.

• Responsible for DSD network sales on the East coast from Virginia to Maine.
• Management routines include managing trade spend, offering promotions, developing sales incentives, ensuring national account execution, and conducting quarterly/annual reviews.
• Management of company owned equipment utilizing freezers to drive sales through the 'Mochi Bar' Program.
• Targeted large format stores and college/university accounts.
• Track equipment placements, monitor results and share success.
• In-store training conducted during installation with associates responsible for day-to-day maintenance.
• Regional key account calls for C-Store and conventional grocery including: Giant Martin’s, Acme, Shoprite, Quickchek, Bolla Market, Food Bazaar.
• Walgreens and 7 Eleven regional programs established in New York City.
• Online retailers, sub distributors, college/university and on-premise accounts.
• Worked with members of the Advantage retail and fresh broker teams.

• Responsible for all channels of business in the Mid-Atlantic selling GT’s Living Foods portfolio – GT’s Kombucha, CocoYo, CocoKefir, VeggieKefir, Alive, and Dream Catcher.
• Key Accounts and main points of contact include: Retailers – Acme, Redner’s, Giant Martins, Giant Eagle, Heinen’s.
• Distributors – Chef’s Warehouse, Charm City Beverage, Global Wines, Hana Food, Burris.
• ABV Kombucha – Beer Distributors – Penn Beer (Philadelphia) and Cavalier (Ohio).
• Natural/Specialty account focus.
• Worked closely with Whole Foods Mid Atlantic stores.
• Expanded business through INFRA, NCG, and Co-Op locations.
• Targeted additional high performing UNFI and Kehe accounts.
• Managed GT’s kegerator program by vetting accounts and projecting monthly sales.
• Monitored accounts and tracked progress.
• Reviewed for continued use of program and relocated equipment if necessary.
• Test stores successfully established at Giant Martins.

• Responsible for providing support and calling on twelve distribution centers between the Canada Dry Honickman Group in the Mid-Atlantic region and RA Jeffrey’s in North Carolina.
• Collaborate with sales team to ensure standards are being met.
• Develop sales incentives and communicate priorities, execute consumer promotional programs, ensure national promotions and programming are executed, close package voids, prospect new business, manage BD&L, selling in incremental displays and equipment placements, manage POS and company assets, ensure adequate inventory levels and resolve any store issuesTrack rank and publish business results
• Relationship building & communication:
• Launched the brand with Canada Dry in September 2016.

Present upcoming promotions/programming/incentives during sales meetings.

Conduct annual business reviews with key local chain customers

• Responsible for managing direct to store business for Snack Factory Pretzel Crisps in the Delaware Valley.
• Made vertical calls through the Deli Department. Sold in seasonal displays to support promotional activity. Secured shipper allocations to drive incremental sales and push trial on innovation packages.
• Daily routines include working locally with store management to close voids, place equipment, and increase POI throughout the store with an objective of increasing ACV and TDP for all available skus and product lines.

• Responsible for DSD business in the Delaware Valley region totaling 1 million cases (vitaminwater, smartwater, & fruitwater) annually across four Canada Dry sales centers.
• Routines include execution of local chain programming, selling incremental displays, placement of equipment, manage availability of hard and soft POS, conduct market rides with Canada Dry representatives, ensure proper inventory levels, and resolve any distribution or store related issues.
• Conduct quarterly sales center business reviews, develop incentives, activate innovation.