Nicholas Brown
New Rochelle,NY
Summary
Sales professional with comprehensive background in driving revenue and exceeding sales targets. Known for fostering collaborative team environments and delivering consistent results. Expertise in strategic planning and client relationship management, adaptable to dynamic business needs.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Associate Director of Sales-Wakefern
Kraft Heinz
03.2022 - 01.2025
- Lead the Wakefern sales team across the total Kraft Heinz portfolio: grocery, refrigerated and frozen divisions $285 net sales.
- Coached a team of 6, three Senior Customer Managers, two Retail Sales Managers and one Sales Analyst
- Advantage Score 2024 Wakefern moved from Bottom Tier #19 to Top Tier under my leadership to #7.
- Business results in 2024 Grew Share +0.1pp and Dollar Sales +1.2% vs. Rest of Market which showed declines, share -0.6pp and Dollar sales -2.9%
- Served on the Board of Director's for the New Jersey Food Council in 2024 I received the Jimmy Ostling Trade Relations Award for best in class industry partnership.
- Lead Engagement Taskforce across the area, in 2023 we achieved an engagement score of 81 which is the highest in the company and +5 vs. Total US.
- Drove insights to action thorough our Insights Deep Dive process. This allowed us to collaborate with the customer on growth solutions and hosted two culinary immersion sessions which was the foundation of our Join Value Planning Agreement for the year.
- Executed best in class planograms for condiments macro spacing and aisle flow, drove category growth in mexican aisle +$4M with new distribution on Taco Bell and kids single serve beverage enforced compliance of our shelving principles proving stores that executed grew +2.5% vs. stores that did not.
- Collaborated with Omni team to deliver 360 programs in ad + online as well as bring Meal solutions to life in store through our Summer Grilling build your burger mod.
- Negotiated a retail coverage contract with CA Ferolie that included a dedicated team to cover ShopRite stores.
Customer Business Lead
Kraft Heinz
08.2018 - 02.2022
- Lead the New York City Wholesalers/Distributors and Weis Markets across the total Kraft Heinz portfolio: grocery, refrigerated & frozen $276 Net Sales.
- Achieved first ever CAB award from Krasdale Food for superlative efforts to drive the business.
- Key Foods increased sales to top vendor through partnership and collaboration to grow shippers and mods through key power window events.
- Built strong relationships across all customers: Weis Market, Key Food, Krasdale, General Trading, Allegiance, Porky, Nebraskaland, J&J Farms and other NYC Independent customer and wholesalers.
Area Sales Director
Pepperidge Farm
04.2014 - 08.2018
- Lead Area Field Sales Organization including: 6 Zone Sales Managers, 13 Territory Sales Reps and 300 Independent Distributors covering both Snacks and Bakery Divisions
- $140M Area covering NYC, Long Island and Connecticut
Customer Sales Lead Wakefern
Campbell Soup
07.2017 - 12.2017
- Campbell’s U.S Sales: Fully Integrated Sales team inclusive of all divisions.
- Leads Pepperidge Farm Fresh & Dry Bakery $30M & Frozen Bread/Desserts $4M.
Trade Marketing Manager
Pepperidge Farm
08.2016 - 07.2017
- Leads the Bakery Trade Strategy for Large Format Customer $141M Net Sales: Target, Kroger and Albertson’s Companies
- Owns AOP Planning process and Joint Business Planning
- Strategic liaison between key customers and the Bakery Business Unit $800M
- Collaborates with the Mars Agency on Shopper Marketing spend and programming.
Account Manager
Pepperidge Farm
04.2014 - 12.2016
- Headquarter Account Calls $50M, Cookie/Crackers & Bakery: A&P, King Kullen, Duane Reade, Key Food, Christmas Tree Shop, Bozzuto’s, Kings, Western Beef, Food Bazaar, Best Yet, Fairway Markets and Gristedes.
- Partnered with Duane Reade & NYC Pride to drive sales growth through it's Smiles for all Families campaign to support the LGBT community. In store support with displays and we also walked in the parade.
Account Development Manager
Nestle Waters North America
05.2011 - 03.2014
- Division level calls: Stop & Shop NY Division, Wakefern and the Independent Supermarket groups
- Manage a 4 million case Direct to Store Program; 822 Independent Accounts. Year end 2012 sold 350,000 cases; Year to date 2013, sold 420,000 cases.
- Drove Premium brands displays for the holiday through Christmas tree racks in Ahold, year one sold in 157 racks +5,000 cases and year two secured double the amount.
Key Account Manager
Pepsi Cola Bottling Company of New York Inc.
04.2010 - 05.2011
- Headquarter account calls: Key Food, General Trading, White Rose, Western Beef, Fairway, Foodtown and NSA
- Meet with the Independent Supermarket owner groups to sell in incremental Display programs, coordinate grand opening pricing and distribute monthly CDA payments
Assistant General Sales Manager
Pepsi Cola Bottling Company of New York Inc.
03.2007 - 03.2010
- Managed a Pepsi facility operated by Independently Owned Distributors. Successfully led the Bronx Territory for two years, yearly sales of 4M cases and 29 trucks. Responsible for the Manhattan Territory for one year, sales of 3.5 million cases and 50 trucks.
- Renovated the business review process for our Independent distributors to allow for a smaller sample of stores for formal review weekly review vs. monthly review with pictures of all stores covered.
- Lead the company with 50 new customers on the new Cold Bottle Program. Jan 2009 to April 2009 increased sales 45,000 cases in a declining economy
Fountain Sales Representative
Pepsi Cola Bottling Company of New York Inc.
03.2006 - 02.2007
- Increased sales by $32,500, opened 34 local customers and 12 national customers in the territories of Brooklyn and Staten Island.
- Opened the number one account in Staten Island: New China Buffet. Three major Dinners’ in Brooklyn of top ten accounts and The Aviator Sports Complex
Territory Sales Manager
Pepsi Cola Bottling Company of New York Inc.
10.2004 - 02.2006
- Managed and trained a staff of fifteen distributors
- Developed marketing and sales promotions for the territory accounts
Education
Masters of Business Administration - Marketing
Mercy College
Dobbs Ferry, New York03.2013
Bachelor of Science - Marketing
Mercy College
Dobbs Ferry, New York03.2011
Skills
- Microsoft 360 suite
- Consumption/Customer Data: Circana, Numerator, EYC Aspects & Dunhumby
- Total Negotiation Group: Experienced Negotiator
- Effective Sales Strategy Implementation
- Negotiation and Deal Closing
- Team-Oriented Sales Coaching
- Strategic Account Growth
- Effective Sales Pitches
- Collaborative Spirit
- Industry Relationship Building
- Sales Coaching and Mentorship
- Customer Relationship Development
- Strategic Sales Planning
- Cross-Functional Teamwork
- Strategic Problem Resolution
- Clear Interpersonal Communication
- Collaborative Team Management
Certification
Total Negotiation Group: Experienced Negotiator
Timeline
Associate Director of Sales-Wakefern
Kraft Heinz
03.2022 - 01.2025
Customer Business Lead
Kraft Heinz
08.2018 - 02.2022
Customer Sales Lead Wakefern
Campbell Soup
07.2017 - 12.2017
Trade Marketing Manager
Pepperidge Farm
08.2016 - 07.2017
Area Sales Director
Pepperidge Farm
04.2014 - 08.2018
Account Manager
Pepperidge Farm
04.2014 - 12.2016
Account Development Manager
Nestle Waters North America
05.2011 - 03.2014
Key Account Manager
Pepsi Cola Bottling Company of New York Inc.
04.2010 - 05.2011
Assistant General Sales Manager
Pepsi Cola Bottling Company of New York Inc.
03.2007 - 03.2010
Fountain Sales Representative
Pepsi Cola Bottling Company of New York Inc.
03.2006 - 02.2007
Territory Sales Manager
Pepsi Cola Bottling Company of New York Inc.
10.2004 - 02.2006
Masters of Business Administration - Marketing
Mercy College
Bachelor of Science - Marketing
Mercy College
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