Nicholas Brucato

Providing business analysis and growth recommendations within Verizon's Consumer Growth Strategy organization.

• Championed cross-functional development efforts of Verizon's first AI powered Fixed Wireless Access market prioritization model
• Refined leadership reporting framework, improving context and continuity of performance insights across all product categories and market segments.
• Enhanced traffic forecasting methodology resulting in +350 basis point in forecasting accuracy.

Partnership and Product Lead for Verizons Net Generation Communications initiative.

• Designer in the business strategy and roadmap of estimated $500M Web3/Virtual comms market.
• Utilized design thinking framework to develop and pressure test product concepts
• Subject matter expert and key advocate to leadership on product and partner roadmap trajectory in leadership forums.
• Established SaaS and usage based financial models catered to the proposed virtual comms product set.
• Developed committee with key cross-functional stakeholders aimed at aligning Verizon Sales and Product leaders in the development of an executable partnership program.
• Conceptualized partnership program strategy and developed recruitment target list.

Fleetmatics was acquired by Verizon in 2016 for $2.5B. In 2018 the company was re-branded to Verizon Connect

• Developed and implemented North America's Business Development SMB strategy still used today
• Grassroots effort to establish $12M annual revenue stream by executing strategic integration partnerships.
• Launched the markets first Enhanced Authorization product in conjunction with key partner
• Business Owner in the program design and operational development of Verizon Connect first commercial reseller in North America targeting $15M in ARR
• Consistent recipient of "Recognizing You" quarterly award for exceeding expectations

Directed and oversaw organization's channel sales policies, objectives, and initiatives. Defined short- and long-term channel sales strategies and analyzed effectiveness of current programs.

• Expanded inherited 240K pipeline to $2.5M within first six months through grass roots efforts prospecting Fortune 500.

Focal point for all North America and LATAM channel activity. Key contributor in developing channel strategy to position Imprivata as the Healthcare market leader for Single Sign On and Strong Authentication.

• Drove partner revenue pipeline resulting in 100% attainment of $32M annual revenue target
• Identify, on-board and manage partners in North America, targeting DMRs, VARs and ISVs
• Negotiated incentive based contracts based on milestones that coincide with corporate objectives.