Vice President Sales Solo-NY & OEM/ Private Label
US Luggage (Solo-NY
Hauppauge, NY
01.2010 - 09.2023
- Achieved consistent sales growth, exceeding 400%, over a five-year period.
- Directed two distinct sales divisions, Solo.NY-branded products and private label/OEM teams.
- Mentor to 20+ national business development directors, contracted reps, and sales support staff.
- Managed global relationships with OEM clients in the United States, EMEA, and APJ.
- Spearheaded innovative product expansion strategies, diversifying the product portfolio, and expanding client base.
- Propelled US market share from 4%, to an impressive 12%, earning a coveted 3rd ranking in the USA, verified by NPD.
- Influential and pivotal dotted line director to the design, marketing, procurement, and operations departments.
- Utilized market trends, mission priorities, and customer goals to envision, shape, and close new opportunities.
- Demonstrated expertise in crafting and executing effective go-to-market strategies in 10 domestic and international channels.
- Achieved significant cost savings through meticulous optimization of $5 million promotion budget.
- Collaborated cross-functionally with the CEO and executive team, aligning department goals with company strategic objectives and multi-year forecasted targets.
- Deep understanding for P&L management, annual budget setting and performance monitoring.
- Established all product pricing strategies, resulting in remarkable margin growth of 20%
- Pioneered a compensation\ rewards plan, designed to maximize team potential and drive results.
- Established a unique client program that fostered trust and ultimately resulted in achieving category leadership status with Big box retail, Wholesale Distribution, e-commerce, CPG, B2B & D2C Omni-channel.
