A highly motivated individual with 5+ years of experience in managing event operations, strategizing sales pipelines, and maintaining strong stakeholder relationships. An effective leader with strong abilities in overseeing various departments and facilitating open communication within a team.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Assistant General Manager
San Luis Obispo Blues Baseball
02.2022 - Current
Lead hiring process and managed in-season operations for 25-30 staff members while ensuring adequate shift coverage.
Strengthened Blues brand as an affordable, family-friendly entertainment source by managing all aspects of game-day operations and increasing attendance by an average of 6% in 2022 and 10% in 2023.
Coordinate all team logistics including but not limited to travel, room & board, NCAA compliance, and equipment management.
Oversee the Marketing team to deliver impactful sponsorship activations and advertisements, resulting in a 10% year-over-year increase in sponsorship revenue across 2022 and 2023 with another 8-12% projected in 2024.
Achieved 16% year-over-year net revenue increases across 2022 and 2023 through redesigned sales operations.
Developed and implemented a sustainability campaign that reduced waste by nearly 35% and generated a 24% growth in alcoholic beverage sales in 2023.
Client Development Representative
TH Experiential
10.2021 - 09.2022
Conducted targeted outreach to new and existing clients to promote company services and capabilities in IRL, Digital, and Hybrid Marketing.
Developed and delivered sales pitches that positioned the company as a market leader, resulting in increased client intake.
Inputted and organized sales data into multiple analytics software to track progress, analyze results, and identify opportunities for growth.
Hosted meetings with high-profile clients to ensure clear communication and maintain positive relationships throughout the sales pipeline.
Streamlined internal processes for improved efficiency, creating more manageable and accurate KPIs for the sales team.
Director of Hospitality
San Luis Obispo Blues Baseball
05.2021 - 08.2021
Managed end-to-end VIP hospitality for SLO Blues events, including guest communication, registration, vendor coordination, and onsite experience, ensuring seamless execution and premium guest satisfaction.
Negotiated and managed hotel, catering, and transportation contracts, optimizing budgets and enhancing the quality of hospitality services.
Implemented innovative strategies for onsite guest experience, overseeing financial aspects from budgeting to payments, ensuring cost-effectiveness and excellence.
Program Manager
Sun Devil Fitness Complex
03.2019 - 05.2021
Lead teams in day-to-day production, oversight, and delivery of numerous events and hospitality projects.
Managed all aspects of the event planning process such as budgeting, marketing, and facility reservations.
Respond to complaints and resolve issues in a manner that aides in patron satisfaction and the preservation of the school’s reputation.
Account Executive - Ticket Sales and Operations
Camelback Ranch Baseball
01.2020 - 03.2021
Managed and maintained relationships with 40+ clients on a daily basis, exceeding monthly and quarterly sales goals through renewals, upselling, and new business development.
Streamlined ticketing operations through improved guest services and implementing a new will-call system.
Collaborated with cross-functional teams to create engaging fan experiences, while utilizing dynamic pricing strategies to optimize revenue and minimize unsold seats.
Education
Bachelor of Arts - Sports Business
Arizona State University
Tempe, AZ
05.2021
MBA -
Arizona State University
Tempe, AZ
12.2026
Certification
HubSpot Inbound Marketing Certification
DataCamp Data Analysis & Visualization in Spreadsheets and Pivot Tables
Undergraduate Learning Assistant at Chemistry and Biochemistry Dept of Cal Poly San Luis ObispoUndergraduate Learning Assistant at Chemistry and Biochemistry Dept of Cal Poly San Luis Obispo