Nicholas Cox

Produced UGC and branded content for partners across industries, resulting in increased awareness, conversions, and customer engagement.

• Created content informed by metrics, retention curves, SEO insights, and audience behavior to maximize ROI and platform performance.
• Generated millions of organic views across TikTok, Instagram Reels and YouTube Shorts through data-driven storytelling and editorial strategy.
• Adapted brand voices for B2B, B2C, and corporate clients, creating tailored narratives and campaign concepts aligned with platform needs.
• Leveraged emerging technologies, AI tools, and automation to enhance content workflows, idea generation and production speed.
• Specialized in short-form production (writing, producing, shooting, editing) with platform-first creative thinking and storytelling precision.
• Collaborated with design, marketing, and strategy partners to achieve integrated creative alignment across channels.

• Drove impressions and engagement through data-focused storytelling and consistent brand voice execution.
• Integrated blogs, podcasts, campaigns, and long-form content into cohesive social strategy that enhanced alignment with corporate messaging.
• Crafted scripts, content outlines and storyboards supporting health education, member awareness and brand initiatives.
• Partnered with PR, brand journalism, design, and leadership teams to shape narratives and ensure delivery of unified messaging.
• Produced, edited, and evaluated short-form video content using native analytics to drive content iteration and optimize audience retention.
• Supported real-time content, UGC amplification and platform-specific activations tailored to diverse audience segments.

• Founded, bootstrapped and scaled an activewear e-commerce brand to six-figure annual revenue.
• Led end-to-end creative process, enhancing brand identity, narrative development, product marketing, ad creative, video production, and social strategy.
• Built and managed influencer partnerships, affiliate campaigns and paid performance strategies across Facebook, Instagram and Google.
• Utilized data dashboards, A/B testing, and conversion analytics to optimize content, creative direction, and ad performance.
• Oversaw design, merchandising, content production, and digital experiences, aligning creative vision with business and operational needs.