Nicholas Dettmann
Theresa,WI
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
14
14
years of professional experience
Work History
Social and digital media specialist
Milwaukee Center for Independence
04.2019 - Current
- Supported paid media initiatives through asset trafficking and management, tracking URL creation and tracking pixels and tagging.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Increased customer engagement through social media.
- Obtained, attributed and wrote compelling captions and other text for photos, video and other graphics for both print and online use.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Met multiple deadlines using strong task prioritization skills.
- Wrote succinct, accurate, intelligent and creative copy to drive traffic to brand websites.
Social Media Strategist
Mueller Sports Medicine
05.2022 - Current
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Designed and implemented social media strategies to align with business goals.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
Communications Manager
West Bend Theatre Company
10.2019 - 07.2022
- Developed communications strategies to drive forward progress in public relations.
- Analyzed market data to inform strategic decisions.
- Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.
- Managed communication department's budget.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
Managing Editor
Daily News
12.2009 - 02.2019
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Delegated and tracked each staff member's assignments and deadlines.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
Education
Bachelor’s Degree - Journalism & Mass Communications
University of Wisconsin-Milwaukee
Milwaukee05.2005
Digital Marketing Certification - Digital Marketing
UW-Milwaukee
Milwaukee, WI05.2024
Skills
- Social Media Management Experience
- Digital Content Development
- Marketing Team Collaboration
- Social Media Trend Analysis
- Audience Engagement
- Content Generation
- Search Engine Optimization Expertise
- Social Media Performance Measurement
- Web Analytics Tracking
- Facebook, Instagram, LinkedIn
- Social Media Best Practices
- Visual Storytelling
Timeline
Social Media Strategist
Mueller Sports Medicine
05.2022 - Current
Communications Manager
West Bend Theatre Company
10.2019 - 07.2022
Social and digital media specialist
Milwaukee Center for Independence
04.2019 - Current
Managing Editor
Daily News
12.2009 - 02.2019
Bachelor’s Degree - Journalism & Mass Communications
University of Wisconsin-Milwaukee
Digital Marketing Certification - Digital Marketing
UW-Milwaukee
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