Nicholas Figorito
Bohemia,NY
Summary
Dedicated Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
35
35
years of professional experience
Work History
Director of Forecasting, Analysis & Inventory Plan
Publishers Clearing House
01.2002 - 10.2024
- Managed team of professionals providing them with long term strategic goals and guided them in improving planning/forecasting process for forecast accuracy, higher fill rates and maximize product margin.
- Oversee completion of sku level product forecasts for all mailing campaigns. Maintain, modify, and improve Excel and Access-based forecasting templates and processes to adapt to ever changing market conditions.
- Review forecast accuracy with managers and provide feedback and direction. Develop reports to monitor, report and improve forecast process and accuracy.
- Manage and update multiple Access databases. Issue weekly KPI stats. Instrumental in improving forecast accuracy by over 40% through innovative methods in conjunction with industry standard tools.
- Oversee and review all company product campaigns towards meeting company cost and margin goals. Developed process and tools needed to evaluate product costs to margin optimized campaign line ups. Instrumental in development and implementation of Cost per Square Inch and ROP metrics for measuring product success.
- Create ad hoc analysis on product categories, placement, pricing, and promotional strategies for margin optimization. Develop and distribute yearly plans incorporating factors that impact costs for coming year including business, political and environmental.
- Manage procedures for inventory management teams overseeing $50MM in cost of goods to maximize margin while minimizing overstocks and backorders.
- Created inventory Open to Buy model based on historical trends to achieve strategic promotional objectives and to minimize inventory risk from overstocks and back orders.
Senior Manager, Credit & Collections
Publishers Clearing House
01.1995 - 01.2002
- Provided strong leadership to enhance team productivity and morale.
- Planned, reviewed, and reported on all direct mail campaign pay; managed Access pay database. Troubleshooted and investigated issues relating to data integrity of pay and test statistics.
- Oversaw reporting and analysis of invoice and bill tests; Introduced new invoice and bill efforts which increased company profitability; Managed invoice extension program growing profit from $4MM to $10MM annually.
- Planned, scheduled, and monitored day to day operational issues regarding invoices and billing; Day-to-day coordination of over 1 MM invoices and bills per week consisting of 12 basic packages; Reviewed and approved all invoice and bill copy and promotions.
Direct Marketing Senior Analyst
Publishers Clearing House
11.1990 - 01.1995
- Led cross-functional teams to execute successful multi-channel marketing initiatives.
- Enhanced campaign performance with thorough data analysis and insights implementation.
- Monitored and reported on all aspects of promotional package testing including creation of seasonal testing review and presentation to senior management.
- Assisted in supervision of contest qualification.
Marketing Assistant
Empire Blue Cross Blue Shield
01.1990 - 11.1990
- Assisted Marketing Representative in all aspects of client services.
- Handled client inquiries over phone and in person.
Education
BBA - Marketing
Dowling College
Oakdale, NYSkills
- Advanced Excel, Access and Power Point
- Cognos, Tableau
- Strategic Planning
- Data Analysis
- Cost Benefit Analysis
- Demand Planning
- Budgeting
- Verbal and written communication
Timeline
Director of Forecasting, Analysis & Inventory Plan
Publishers Clearing House
01.2002 - 10.2024
Senior Manager, Credit & Collections
Publishers Clearing House
01.1995 - 01.2002
Direct Marketing Senior Analyst
Publishers Clearing House
11.1990 - 01.1995
Marketing Assistant
Empire Blue Cross Blue Shield
01.1990 - 11.1990
BBA - Marketing
Dowling College
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