Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
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NICHOLAS FRATTO

NICHOLAS FRATTO

Mount Prospect,IL

Summary

Strategic marketing professional with 10 years of experience building high-impact co-marketing campaigns across entertainment, gaming, and several other industries such as CPG and Retail. Proven track record in brand development and consumer engagement and strong leader in cross-functional collaboration and project management, driving business objectives and elevating brand visibility.

Overview

12
12
years of professional experience

Work History

Midwest Regional Manager, Brand Marketing

Six Flags Entertainment Corporation
Gurnee, IL
01.2025 - 05.2025
  • Increased brand reach by 20% by securing both media and strategic alliances to support and drive marketing initiatives.
  • Collaborated with park teams to design and launch consumer events to optimize guest experience and achieve marketing objectives.
  • Analyzed sales and attendance trends to drive a 5% increase in daily foot traffic and ticket purchases across managed theme parks.
  • Navigated marketing budgets across multiple theme parks,
    maximizing ROI through strategic spending.

Director, Video Game Partnerships

Allied Global Marketing
, Remote
08.2023 - 01.2025
  • Led end-to-end brand partnerships for video game launches, driving increased consumer engagement by 10%.
  • Evaluated areas of business development at both the agency and client levels, and initiated ways to implement them within the brand's general marketing strategy, leading to greater exposure and consumer engagement.
  • Handled client communications and deliverable management,
    ensuring satisfaction and renewal of retention.
  • Provided deep industry knowledge for substantial co-marketing support from third-party brands.

Manager, Alliance Partnership Marketing

The Walt Disney Company
, Remote
06.2022 - 08.2023
  • Aided in the development of comprehensive brand strategies for multiple key partners, overseeing the creation of high-impact marketing initiatives spanning OOH, experiential, in-store, digital, and paid media channels.
  • Consulted on department-wide business initiatives by developing innovative solutions to reinforce legacy partnerships and drive strategic business outcomes.
  • Managed a Senior Associate who built and oversaw operational efficiencies within the larger team creating enhanced cross-functional workflow.

Sr. Project Manager, Global Partnerships

The Walt Disney Company
Burbank, CA
12.2017 - 06.2022
  • Spearheaded the creative execution for full 360° partnership marketing campaigns worth over $100 million in media value on a global and domestic scale.
  • Optimized brand positioning and storytelling across multiple touchpoints, maximizing consumer engagement and brand awareness for diverse sectors, including QSR, sports, gaming, entertainment, and CPG.
  • Operated within a cross-functional team consisting of filmmakers, marketing, legal, and brand representatives to maintain the quality of the Disney IP on appropriate co-promotional material.

Promotions & Licensing Project Manager

Marvel Entertainment
Burbank, CA
06.2015 - 12.2017
  • Processed the delivery of studio assets to licensees and partners to maintain production schedules for licensed products and co-promotional materials.
  • Directed the creative review for Marvel Studios' exhibitor vendors, assisting in the overall creative development and production process of exhibitor goods and collectibles.
  • Assisted in copywriting and editing manuscripts for children's book adaptations of feature films.

Production Project Manager

Funko, LLC
Everett, Washington
06.2014 - 03.2015
  • Administered item production from start to finish and collaborated with the sales and art teams to ensure production timelines were met.
  • Consulted with the marketing team to develop innovative promotional ideas for future product releases.
  • Developed and rolled out a master production tracker for the entire company to utilize and ensure all projects were tracked and managed.

Purchasing Coordinator

Walgreens
Northbrook, IL
06.2013 - 06.2014
  • Supported the category manager and category specialist within the toy, children's publishing, and licensing categories.
  • Assisted in all aspects of item launches, which included marketing strategies, package design, inventory, and forecasting.

Education

Bachelor of Science - Mass Media - Management, Promotion, and Sales

Illinois State University
Normal, IL
05-2013

Skills

  • 360° Marketing
  • Project Management (WRIKE, JIRA)
  • Budget Managment
  • Brand Development
  • Data-driven decision making
  • Copywriting
  • CRM Navigation (MONDAYCOM)
  • Cross-Functional Collaboration
  • Media planning
  • Client relationship management
  • Market analysis
  • Event planning
  • Social Media Creation and Execution

Affiliations

  • Saint Viator High School - Assistant Coach - Boys & Girls Cross Country

Accomplishments

Multiple Clio Recipient in Excellence of Partnerships & Collaborations:

  • Gold (Marvel Studios x adidas – Black Panther: Wakanda Forever "Power in Partnerships")
  • Silver (Disney x Hyundai – "Question Everything" 360° Marketing Campaign)
  • Bronze (Marvel Studios The Falcon and The Winter Soldier x Xbox - "What Did I Miss?" Marketing Campaign)

Timeline

Midwest Regional Manager, Brand Marketing

Six Flags Entertainment Corporation
01.2025 - 05.2025

Director, Video Game Partnerships

Allied Global Marketing
08.2023 - 01.2025

Manager, Alliance Partnership Marketing

The Walt Disney Company
06.2022 - 08.2023

Sr. Project Manager, Global Partnerships

The Walt Disney Company
12.2017 - 06.2022

Promotions & Licensing Project Manager

Marvel Entertainment
06.2015 - 12.2017

Production Project Manager

Funko, LLC
06.2014 - 03.2015

Purchasing Coordinator

Walgreens
06.2013 - 06.2014

Bachelor of Science - Mass Media - Management, Promotion, and Sales

Illinois State University

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