Nicholas Grove
Chesterfield,MO
Summary
Detail-oriented digital marketer with a strong foundation in paid media, social strategy, and content production. Known for a design-driven mindset and high standards for execution, ensuring creative is precise, intentional, and aligned with performance goals. Experienced in driving measurable growth across paid and organic channels.
Overview
1
1
year of professional experience
Work History
Head of Marketing
EquipmentShare / Resla
Fenton, Missouri
08.2025 - Current
- Owned paid and organic acquisition strategies for Instagram, Facebook, LinkedIn, and Google.
- Generated over $300K in revenue from new and retained paid-ad-attributed contracts within five months.
- Achieved 4.2–8.1x ROAS and 317%–717% ROI across all paid campaigns.
- Managed $17K+ in paid media spend, producing 3,600+ qualified leads and 125+ new customers.
- Reduced CAC to $145-$240 while maintaining 20:1+ LTV:CAC ratios
- Led creative production for paid ads and organic content, optimizing based on performance metrics.
- Tracked weekly and monthly performance metrics across channels to inform campaign adjustments.
- Grew combined social following by 3,000+ followers in less than a year.
Creative Marketing Lead
Resla
Fenton, Missouri
03.2025 - 08.2025
- Led social media strategy and daily execution across Instagram, Facebook, and LinkedIn
- Produced short-form video and photography for organic and paid use
- Managed community engagement by responding to DMs and comments, routing inquiries to sales.
- Supported paid campaigns by delivering ad-ready creative assets and refining content based on results
- Maintained a weekly content calendar and coordinated on-site shoots
- Monitored performance trends to identify top-performing content formats
Marketing Coordinator
Resla
Fenton, Missouri
10.2024 - 03.2025
- Supported brand expansion through on-site content capture and campaign execution
- Traveled for blitz marketing initiatives to increase regional awareness
- Helped establish internal brand presence and content consistency
- Assisted with scaling engagement across social platforms
Education
Bachelor of Science - Marketing
Maryville University of Saint Louis
St. Louis, MO12-2023
Skills
- Creative Strategy & Brand Direction
- Paid Media Creative (Meta & Google)
- Social Media Strategy & Execution
- Campaign Planning & Content Calendars
- Lead Generation & Funnel Support
- Performance Tracking & Optimization
Timeline
Head of Marketing
EquipmentShare / Resla
08.2025 - Current
Creative Marketing Lead
Resla
03.2025 - 08.2025
Marketing Coordinator
Resla
10.2024 - 03.2025
Bachelor of Science - Marketing
Maryville University of Saint Louis