Nicholas Haddad

Skills

• Retained, grew and diversified the value delivered to our partners ultimately growing Pinterest revenue as a result
• Built and maintained strong relationships with partners’ teams (executive, operational, creative, measurement and agency), resulting in being relied upon as a trusted advisor
• Advocated internally for the solutions required to drive business outcomes for advertisers, working across internal teams such as Measurement & Insights, Product Marketing, Creative Strategy, Sales Finance, Accounting, and additional cross functional teams
• Gained a deep understanding of partners’ business goals and turned data into compelling stories and actionable insights to help them succeed in reaching those business goals, including upselling campaigns based on KPIs
• Advised advertisers on media strategies across targeting, bidding, creative, measurement, and overall performance
• Performed as an expert on Pinterest campaign best practices, to be the go to resource for performance related opportunities for both my Client Sales Partner as well as both agency partners and clients
• Pitched new performance products and campaign best practices at scale

Results and Achievements

• Delivered 96% to goal, while overall team was 75% to goal during a difficult year for Alcohol sales
• Reached 121% to goal in Q4 2023
• Managed over 7M in yearly campaign budgets, and grew largest account ~20% to ~2.8M in total delivery.

Skills

• Performed as an expert on Pinterest campaign best practices, to be the go to resource for performance related opportunities for Pinterest Client Sales Partner as well as agency partners and clients
• Demonstrated skills in data analytics to show dealership paid media campaign performance on platform
• Trained agency partners on how to understand, analyze, and optimize data to share with dealer clients
• Identified process and product limitations that limit agency and advertiser’s ability to scale on Pinterest
• Including limitations and bugs within v5 API, inefficiencies within credit check and order line creation process and inability to provide agency partners with consolidated invoices on a monthly basis
• Created dealership Campaign Strategy Playbook

Results and Achievements

• Reduced time to activation by ~20%
• Increased revenue 294% from H2 ’21 ($125K) to H2 ’22 (~493K)
• Doubled active advertisers from H2 ’21 (~55) to H2 ’22 (~110)
• First sales team to have a partner complete a build to Pinterest’s v5 API.

Skills

• Identified opportunities for dealers and optimized their digital engagement/performance to increase sales.
• Enhanced dealers and district managers understanding of digital practices and their impact on the business
• Worked with dealer and zone team to establish and optimize each dealer’s digital marketing strategy and plan
• Conducted digital assessment of dealer’s digital programs by reviewing and analyzing key performance indicators (KPIs) with Marketing Managers and Business owners to develop strategic action plans
• Served as a liaison between 3rd party resourced and business managers/marketers, bridging the gap between strategy and technical application for the business
• Worked with brand teams to drive execution of divisional/regional go-to-market strategies across key digital focus areas and effectively communicated these strategies to dealers for implementation to hit digital KPIs
• Coached dealers on customer acquisition, retention, satisfaction, and dealership loyalty
• Developed and coordinated processes to ensure smooth website transitions
• Communicated with website vendors, disseminated critical website choice program information, and conducted website choice program training for the entire 100+ member team

Results and Achievements

• Increased website leads for sales and service products by an average of ~10% per dealership
• Decreased website bounce rates by an average of 2% per dealership
• Reduced time to train on website choice program by 15%
• Reduced errors between strategy and technical application by 10%.

Skills

• Managed website launches, dealer enrollments, digital advertising budgets, and provider updates for ~45 Automotive dealerships across the nation as their Digital Strategy Consultant, primarily in the South Central Region
• Developed website assets for incentives, dealer offers, and landing page designs using Photoshop and Illustrator
• Analyzed monthly website and digital advertising metrics to deliver strategic solutions for the upcoming months
• Worked closely with the Program manager to facilitate enrollments, migrations from non-certified to certified products, and acted as a liaison between chat tool providers, the Program Manager, and the other Digital Strategy Consultants
• Communicated website provider updates to 20 member Team
• Trained new and current team members on website UI
• Maintained vendor relationships through bi-weekly meetings

Results and Achievements

• Increased certified chat product enrollments by ~15%, increasing company revenue
• Reduced time to train new members by ~10%

• Generated healthcare staffing leads through varying marketing strategies including prospecting, market research, and market analysis
• Established, built, and maintained outstanding relationships with managers, directors, and high-level executives following an in-depth sales cycle and marketing strategies
• Gathered requirements for staffing/consulting needs to deliver results on-time and on-budget.

• Full-cycle recruiting from sourcing through offer and acceptance in the IT field
• Established, built, and maintained relationships with sales partners and local IT talent to demonstrate a commitment to excellence throughout the entire recruitment process
• Developed an understanding for numerous aspects within IT including healthcare, networking, development, etc.

Skills

• Implemented new store initiatives including writing accompanying instructional guides and communications
• Created, maintained, and finalized store line incentive based contests from conception to completion including graphic design work, copywriting, and analyzing sales results
• Effectively communicated international new store openings for company-wide distribution, from store- level to executives
• Researched local information to educate about the culture, location, and prospective success for the store

Results and Achievements

• Reduced new inventory time to launch by 20%.