Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nicholas Hricsina

Fremont,CA

Summary

Accomplished General Manager at Guayakí with a proven track record of exceeding sales targets through strategic leadership and effective team coaching. Expert in P&L management and customer relations, driving profitability and fostering strong partnerships. Demonstrated success in implementing cost-saving measures and enhancing operational efficiency, contributing to significant organizational growth. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

Overview

10
10
years of professional experience

Work History

General Manager

Guayakí
06.2024 - Current
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
  • Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
  • Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.

Area Sales Manager

PepsiCo
06.2023 - 06.2024
  • Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
  • Built lasting relationships with clients through outstanding customer service interactions.
  • Expanded market share through effective prospecting, lead generation, and negotiation skills.
  • Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
  • Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
  • Collaborated with clients and distributors to create and promote new products.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.

Area Sales Manager

PepsiCo
09.2020 - 06.2022
  • Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
  • Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
  • Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
  • Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
  • Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
  • Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
  • Built a high-performance sales team through diligent recruitment of top talent, strategic allocation of resources, and effective performance management.

Merchandising Manager

Pepsico
11.2017 - 09.2020
  • Increased sales by developing and implementing successful merchandising strategies.
  • Collaborated with marketing department to develop effective advertising materials that showcased featured products attractively.
  • Established a culture of excellence within the merchandising team through coaching, mentoring, and goal setting.
  • Developed and tracked metrics to measure supplier performance and cost savings.

Sales Representative

Pepsico
06.2014 - 11.2017
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
  • Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
  • Utilized CRM software to manage client information, track leads, and monitor sales progress.
  • Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.

Education

High School Diploma -

Franklin Area High School
Franklin, PA
06.2008

Skills

  • Effective leader
  • Training and coaching
  • Team Leadership
  • Staff Management
  • Customer Relations
  • Employee Scheduling
  • P&L Management
  • Project Management
  • Facility Management
  • Workflow Planning
  • Contract Negotiations

Timeline

General Manager

Guayakí
06.2024 - Current

Area Sales Manager

PepsiCo
06.2023 - 06.2024

Area Sales Manager

PepsiCo
09.2020 - 06.2022

Merchandising Manager

Pepsico
11.2017 - 09.2020

Sales Representative

Pepsico
06.2014 - 11.2017

High School Diploma -

Franklin Area High School

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