Strategic-minded sales and marketing professional with 6 years of experience in startups and minimally invasive surgery. Achievements include building an operations and sales support department from scratch and participating in full product development of advanced vessel sealer; including market research, human factors engineering, development of go to market strategy, product in-servicing and direct product sales.
Manages new territory for a startup company selling disruptive surgical instruments. Responsibilities include office visits and cold calling, product submission for hospital approval, surgeon training and case support. Accomplishments include initiating 4 new trials and contributing to sales within the first month.
Managed company sales data, research and conducted market research for sales and marketing projects. Responsible for producing 4 marketing and new-product strategy presentations and the rollout of a new CRM/Sales targeting tool. Additional responsibilities include data transformation/analysis and preparation of monthly sales reports for the executive team.
Conducted human factors research pertaining to LivsMed's ArtiSential product line and participated in the development of a new product. Participated in formal internal design reviews of proposed products and components. Additional responsibilities include aiding in the development of a surgeon training program for LivsMed's ArtiSential product line and oversaw the development of training tools such as suture pads, silicone models and full anatomical trainers.
Responsible for managing all operations for LivsMed USA including international and domestic shipping, order processing and customer support. Additional responsibilities include developing product training programs, developing value analysis presentations for hospital submission, development of documents and internal controls for company documents, implementation of sales support technologies and product packaging solutions. Accomplishments include setting up operations department from scratch - from a garage to a 2000+ sq ft warehouse with 3 direct reports.