Nicholas Kroeger
Olathe ,KS
Summary
Financial Services sales executive with expertise in emerging market penetration and client relationship management. Achieved $50 million in annual enterprise-level institutional sales while mentoring junior team members. Proficient in regulatory compliance, pension fund management, and client advisement, delivering effective retirement planning solutions. Strong communication, problem-solving, and analytical skills drive high productivity and task efficiency.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Senior Consultant-Retirement Plans
OneDigital
Kansas City, KS
04.2024 - Current
- Prospected employer-sponsored retirement plans nationwide, targeting markets between $5 million and $150 million.
- Facilitated in-person and virtual meetings with stakeholders to secure broker of record for group retirement plans.
- Acted as 3(21) fiduciary, specializing in plan design and serving as education coordinator.
- Provided fiduciary support to ensure compliance and effective plan management.
Regional Vice President
Equitable
Denver, CO
07.2022 - 04.2024
- Grew 401k sales pipeline and new business activity across multi-state Mountain West region.
- Drove proposal activities in Equitable Advisor market and strategic third-party relationships through effective wholesaling.
- Specialized in advisor development, practice management, and sales coaching to enhance team performance.
- Executed consultative sales process to deliver effective plan design and product suite.
- Led onboarding of new Equitable advisors as retirement plan product lead in region.
- Coached bi-monthly sales and marketing training sessions for small group of Equitable RVPs.
Retirement Plan Specialist
Moneta Group
Denver, CO
10.2019 - 07.2022
- Managed existing group retirement plan business totaling $600 million and $1.4 billion in personal wealth assets.
- Acquired new group retirement plan and personal wealth clients to expand client base.
- Provided investment advice on three key areas: fiduciary education, compliance support, and vendor benchmarking.
- Collaborated with clients on plan design, investment strategies, vendor management, and participant education.
- Ensured adherence to legislative and regulatory updates affecting client portfolios.
- Registered as an Investment Advisor to offer comprehensive financial guidance.
Director of Sales
Principal Financial Group
Denver, CO
01.2018 - 10.2019
- Executed pipeline development and sales strategies for group retirement products in Rocky Mountain territory.
- Managed relationships with plan sponsors, financial professionals, and third-party administrators overseeing $50 million in assets and $400,000 in annual revenue.
- Achieved recognition as top-performing territory nationally, winning 'Region of the Year' award four times.
- Surpassed initial sales goals, earning 'Classic Qualifier' status among top three sales directors nationwide.
- Mentored new hires during onboarding and facilitated weekly sales planning sessions.
- Coordinated joint sales strategy sessions with neighboring Southwest territory teams to enhance performance.
- Developed success strategies for new representatives focusing on strengths-based assessments and relationship building.
- Served as a trusted adviser, presenting industry updates to financial advisers, CPAs, and business owners.
Emerging Market Sales Representative
Principal Financial Group
Denver, CO
01.2012 - 01.2018
- Utilized inbound and outbound techniques to identify, qualify, and close new opportunities in Colorado, Wyoming, and Montana.
- Secured 'Region of the Year' award three times over six years, ranking among top producers nationally.
- Identified prospects through networking, calls, and e-marketing campaigns utilizing salesforce.com.
- Averaged 15 in-person meetings weekly to build client relationships.
- Coordinated large group meetings on industry topics and sales strategies with 5-50 attendees.
- Played vital role in securing $500 million asset transfer to Principal.
- Cultivated relationships with financial industry prospects via key Broker-Dealer channels.
- Achieved status within top 1% of national sales reps for plans sold over two consecutive years.
Internal Wholesaler
Principal Financial Group
Des Moines, IA
04.2007 - 01.2012
- Drove sales and fostered relationships with Phoenix field sales team in Arizona and New Mexico markets.
- Achieved 100% increase in team output over two years through effective portfolio construction.
- Provided practice management support, including writing RFP responses to enhance client engagement.
Senior Retirement Consultant
Principal Financial Group
Des Moines, IA
08.2005 - 04.2007
- Admitted into Principal’s sales training program emphasizing licensing acquisition, comprehensive product training, and involvement in DALBAR-rated call center by assisting inbound callers with inquiries
Education
Bachelor of Arts - History and Political Science Double Major
Wartburg College
05.2002
Skills
- Business development and sales strategy
- Fiduciary compliance
- Retirement plan design
- Client relationship management
- Proposal development
- Team leadership
- Effective communication
- Public speaking and executive presentations
- Persuasion and relationship building
- Sales team training
Websites
Certification
- Series 6, 01/01/05, Present
- Series 7, 01/01/12, 12/31/19
- Series 63, 01/01/05, Present
- Series 66, 01/01/12, Present
- Life, Health and Annuity Licensed, 01/01/05, Present
Timeline
Senior Consultant-Retirement Plans
OneDigital
04.2024 - Current
Regional Vice President
Equitable
07.2022 - 04.2024
Retirement Plan Specialist
Moneta Group
10.2019 - 07.2022
Director of Sales
Principal Financial Group
01.2018 - 10.2019
Emerging Market Sales Representative
Principal Financial Group
01.2012 - 01.2018
Internal Wholesaler
Principal Financial Group
04.2007 - 01.2012
Senior Retirement Consultant
Principal Financial Group
08.2005 - 04.2007
Bachelor of Arts - History and Political Science Double Major
Wartburg College
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