Summary
Overview
Work History
Skills
Websites
Freelance Clients
Timeline
Generic

NICHOLAS LAIRD

Dallas,TX

Summary

Successful multimedia professional with over 12 years experience as a photographer, videographer, photo retouching, & graphic artist. Raised companies conversion rates & ROAS by as much as 25%. Capturing and retouching deliverables on & off figure, commercial, fashion and various content. Detail-oriented, organized and meticulous employee. Works at fast pace to meet tight deadlines. Enthusiastic team player ready to contribute to company success. Seasoned professional at using camera lenses, controls and composition to capture stunning results. Consistently enhancing creative insight through projects and professional workshops. Precise Photo Editor offering 12 year background reviewing, editing and manipulating photos to gain high quality images. Proficient in Adobe Creative Suite paired with strong understanding of photographic techniques and photo / video editing processes. Creative individual with excellent eye for detail and exceptional time management skills.

Overview

17
17
years of professional experience

Work History

Photographer / Photo Retoucher / Graphic Artist

Freelance
08.2007 - Current
  • Photography, Project Management, Graphic Design, Product Design, Packaging, Branding, Video, Post Production, Retouching, Logo Creation, Business Cards, Website Design, Packaging, Print/Digital, Billboards, Marketing, Customer acquisition, Social Media, Director, Event planning
  • Used InDesign, Adobe Illustrator and Photoshop to create design ideas.
  • Matched output to information obtained from director, cinematographer and other departments.
  • Managed multiple simultaneous projects, prioritizing tasks to meet tight deadlines while maintaining high level of quality control.
  • Collaborated with clients to understand their vision, ensuring final product met or exceeded expectations.
  • Used Adobe Photoshop and Adobe Lightroom to crop, invert and control light and color properties of photos.
  • Learned and adapted quickly to new technology and software applications.
  • Proven ability to develop and implement creative solutions to complex problems.

Photo Retoucher

Apple
05.2023 - 08.2023
  • Used Adobe Photoshop and Adobe Lightroom to crop, invert and control light and color properties of 100s photos.
  • Achieved realistic skin retouching while preserving natural textures through use of frequency separation techniques.
  • Optimized images for various platforms, including web, social media, and print materials to enhance visibility and engagement.
  • Maximized impact of advertising campaigns with eye-catching imagery featuring expertly edited models and products.

Photo Retoucher

Vaso
10.2022 - 04.2023
  • Captured and retouched various products and content for wide variety of companies
  • Maintain production of high volume of images at high standard of quality
  • Experience using Macbook pro with display and Canon systems DSLRs.
  • Used Adobe Photoshop and Adobe Lightroom to crop, invert and control light and color properties of photos.
  • Selected and set up appropriate props, backdrops, and lighting.
  • Maintained client's brand within photography market through consistent style and quality workmanship.
  • Various Capture applications like helicon focus stacking, Capture one, and others...

Photo Retoucher

Shopbop
04.2022 - 06.2022
  • Retouched ecommerce images on figure
  • Retouch and color correct product imagery for web use
  • Retrieve and deliver digital assets using internal systems
  • Maintain production of high volume of images at high standard of quality Experience using Wacom tablet on Mac operating system.

Photographer / Photo Retoucher

American Achievement Corporation
09.2017 - 08.2019
  • Company saw immediate increase in conversions which lead to more sales by as much as 20%
  • Turnkey ads were frequently chosen in A/B testing
  • Job function: Photography, Retouching, Studio / Location, Modeling, Styling, Project Management, Purchasing, Training interns

Graphic Designer

GP Construction Group
01.2016 - 01.2017
  • Was able to mitigate company's unresolved issues and raise company's rating across several social platforms
  • Graphic Design, IT Support, Company Admin, Website Design, Logo Creation, Internal Documents, Social Media, Cards, Folders, and other printed media as well as apparel
  • Sister Company's marketing needs

Photographer

DGSE & Companies, Inc.
01.2014 - 01.2016
  • Was responsible for several touch points of company's marketing needs operating in multiple states including: Photography, Video, TV Commercials, Photographer Ads, Email Design, Website Design, Retouching, Styling, Lighting, Logo Creation, Graphic Design

Skills

  • Photography and Videography
  • Photo Retouching and Post Production
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects
  • Mac User
  • Graphic Design
  • Helicon Software ( Focus Stacking )
  • Photography Lighting
  • Office Tools
  • Excel spreadsheets
  • Trello, Asana, Base camp
  • Management and Training
  • Capture One
  • Final Cut Pro
  • DAM file management
  • Technical Proficiency

Freelance Clients

  • Apple
  • Shop Bop
  • Rad Law Firm
  • Bini Chic Collections
  • Gia Rodriguez
  • Elemetal Corporate
  • Sacred Hearts
  • DFW Audi
  • Injury Relief Group
  • Multimedia
  • Channel 8 CBS
  • Romantique BeBe
  • F/D LUXE
  • D Magazine
  • One Photo Zone
  • Dr Gold
  • Dallas Morning News
  • Latinos Leaders America
  • Bowie Model Management Admin
  • Paper City Mag
  • Jumbo Shots
  • FavorBusiness Consulting
  • Hernandez Law
  • Trousseau of Dallas
  • Express Legal Support
  • Raw Cuts Salon
  • Veterans United
  • Mesa Six
  • Sassy Lassi
  • Tuffronts

Timeline

Photo Retoucher

Apple
05.2023 - 08.2023

Photo Retoucher

Vaso
10.2022 - 04.2023

Photo Retoucher

Shopbop
04.2022 - 06.2022

Photographer / Photo Retoucher

American Achievement Corporation
09.2017 - 08.2019

Graphic Designer

GP Construction Group
01.2016 - 01.2017

Photographer

DGSE & Companies, Inc.
01.2014 - 01.2016

Photographer / Photo Retoucher / Graphic Artist

Freelance
08.2007 - Current

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NICHOLAS LAIRD