Nicholas Lambeth
Brooklyn,NY
Summary
Highly self-motivated and results-oriented sales professional with a proven track record of success in closing net-new business and fostering C-level relationships to solve complex business problems with technology. Expertise in managing complex sales cycles, breaking down organizational silos, and communicating the value of Google's products. Strong analytic, quantitative, and technical aptitude with great attention to detail. Passionate about driving digital transformation, operational efficiencies, and top-line revenue growth for clients.
Overview
6
6
years of professional experience
Work History
Key Account Executive, Google Marketing Platform
Google LLC
04.2021 - Current
- Mastered a customer-centric sales approach centered on MEDDIC, Challenger, Sandler, and Skip Miller sales methodologies to close new business opportunities for Google Marketing Platform.
- Spearheaded complex sales cycles across multiple cross-functional teams, both internally and externally, to craft and deliver solutions which addressed client-specific pain points relative to their competitive landscapes.
- Delivered product demos and negotiated new business contracts for Fortune 50 and Fortune 100 travel clients, resulting in $6.2M in ARR across 5 net-new agreements.
- Leveraged first-party data insights to develop a predictive lifetime value model for a Fortune 100 hotel brand, increasing their media investment return by 37%.
- Led the global implementation of Google Analytics for a Fortune 100 travel client, enabling $4.6M in incremental revenue for Google.
Key Account Manager, Google Marketing Platform
Google LLC
10.2019 - 04.2021
- Managed a portfolio of $500M in annual client advertising spend with Google across three Fortune 50 financial services companies.
- Developed relationships with clients within major accounts and drove the adoption of Google Marketing Platform to achieve their business objectives.
- Created and executed strategic account plans to drive growth and maximize revenue for Google.
- Identified and communicated new business opportunities for key clients based on competitive market insights.
- Facilitated C-level client engagements to uncover business challenges which could be solved by Google's technical solutions.
- Drove a 34% YoY increase in ARR for Google across three Fortune 50 financial services accounts through consultative selling, effective customer solutioning, and promoting compelling business opportunities.
- Crafted a first-party data strategy for a Fortune 50 financial services client which leveraged machine learning to optimize customer acquisition strategies, driving a 42% YoY growth rate in revenue.
- Achieved a 23% increase in credit card approvals at a 22% reduction in cost per acquisition for a major financial services client.
Commercial Account Executive, Google Cloud
Google LLC
04.2018 - 10.2019
- Managed complex sales cycles involving multiple cross-functional stakeholders; breaking down internal and external silos to identify pain points and communicate the value of Google Cloud solutions to both prospective & existing clients.
- Established trust and rapport with senior client stakeholders, serving as trusted advisor to the C-Suite to drive innovation, execute against core business objectives, and achieve top line revenue growth for their respective businesses.
- Secured $20M in new business pipeline, exceeding quota at 210% to target.
- Closed seven net-new committed agreements, generating $5M in ARR for Google and exceeding quota at 128% to target.
- Reduced monthly cloud infrastructure costs by 75% for a Google Cloud client.
- Enabled a 12x improvement in time-to-market using ML/AI for a Google Cloud client.
- Designed and scaled a global client acquisition strategy, generating $43M in net-new business pipeline for Google Cloud's G-Suite business.
- Executed a full infrastructure migration for a Google Cloud client, resulting in $1.3M in ARR for Google.
Education
Bachelor of Arts - Business Administration And Marketing
Texas State University
San Marcos, TX12.2015
Skills
- Strategic Thinking
- Problem Solving
- Emotional Intelligence
- Technical Expertise
- Organization & Execution
- Goal-Oriented
- Relationship Building
- Solution Selling
Timeline
Key Account Executive, Google Marketing Platform
Google LLC
04.2021 - Current
Key Account Manager, Google Marketing Platform
Google LLC
10.2019 - 04.2021
Commercial Account Executive, Google Cloud
Google LLC
04.2018 - 10.2019
Bachelor of Arts - Business Administration And Marketing
Texas State University
Philanthropic Contributions
- Joined the Product Inclusion & Equity team at Google to contribute to Google designing useful products which ensure that historically marginalized users are considered, validated, and uplifted
- Member of the New York City chapter of the Latinx Employee Resource Group (ERG) focused on Hispanic culture having equal representation across Google
- Partnered with Google.org to raise over $35K for Love Beyond Walls to stop the spread of COVID-19 for the homeless population globally
- Raised $15K during Google Give Week for a local Austin homeless charity, Mobile Loaves & Fishes
- Volunteered as a food service worker to feed the families of hospitalized children staying at The Ronald McDonald House of Austin
- Served as a food service worker at The Bowery Mission in New York City to care for the homeless during Covid-19
- Actively mentored youth for five years; regularly engaged in Austin & New York community organizations
Philanthropic Contributions
- Joined the Product Inclusion & Equity team at Google to contribute to Google designing useful products which ensure that historically marginalized users are considered, validated, and uplifted
- Member of the New York City chapter of the Latinx Employee Resource Group (ERG) focused on Hispanic culture having equal representation across Google
- Partnered with Google.org to raise over $35K for Love Beyond Walls to stop the spread of COVID-19 for the homeless population globally
- Raised $15K during Google Give Week for a local Austin homeless charity, Mobile Loaves & Fishes
- Volunteered as a food service worker to feed the families of hospitalized children staying at The Ronald McDonald House of Austin
- Served as a food service worker at The Bowery Mission in New York City to care for the homeless during Covid-19
- Actively mentored youth for five years; regularly engaged in Austin & New York community organizations