Nicholas LaTouche
New Haven,CT
Summary
Dynamic and relationship-driven B2B SaaS seller with a proven ability to establish go-to-market strategies from the ground up. Expertise in mapping accounts at the persona level and innovating prospecting techniques. Demonstrated success in exceeding pipeline targets and achieving quota attainment ranging from 91% to 167%, resulting in over $1M in revenue impact. Thrives in fast-paced startup environments by leveraging cadences, win/loss insights, and value-first engagement to drive results. Renowned for quickly building trust with decision-makers and transforming relationships into tangible revenue growth.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Business Development Representative
Vortexa
07.2024 - 04.2025
- Built GTM strategy from scratch to penetrate investment banks, PE firms, and VCs through persona mapping, KPI alignment, and tailored workflows, driving new market entry.
- Conducted win/loss analysis on late-stage deals with Salesforce + Gong, uncovering objection trends and creating playbooks that increased AE close rates.
- Partnered with AEs on SaaS deals, influencing $500K–$750K in closed-won revenue and accelerating expansion opportunities.
- Designed ABM and event-driven cadences that generated $1.4M in pipeline and drove 167% quota attainment.
Sales Development Representative
Yotpo
09.2022 - 06.2024
- Averaged 50–60 cold calls/day with above-team connect rates, generating $650K+ in sourced pipeline.
- Pioneered LinkedIn and video prospecting strategies, boosting reply rates by 20%+ and securing meetings with CMOs and Heads of Growth.
- Leveraged buying signals (job changes, site visits, LinkedIn engagement) via 6sense and SimilarWeb Pro to prioritize outreach and book senior-level meetings.
- Consistently achieved 91% quota attainment over 21 months, ranking in the top 25% of SDRs.
- Partnered with AEs on renewals and expansions across 25+ accounts, aligning late-stage deals to buyer priorities.
Education
High School Diploma -
Mount Saint Michael
The Bronx, NY06-2006
No Degree - Music Business
Mercy College
Dobbs Ferry, NYSkills
- Salesforce
- HubSpot (Careerist Certified)
- Gong
- SalesLoft
- Apollo
- ZoomInfo
- LinkedIn Navigator
- SimilarWeb Pro
- Lusha
- 6sense
- BuiltWith
- Chili Piper
- Jira
- Marketo
- Google Suite
- Social media outreach
- Pipeline development
- Cold calling
- Objection handling
- Cross-functional coordination
- Customer relationship management
- Email campaigns
- Consultative sales
- Lead generation
- Competitor analysis
Certification
- MEDDICC Sales Qualification Training – 2024
- Top of Funnel – Hard Skill Exchange – 2024
- Tech Sales Career Accelerator – 2022
- HubSpot Certifications: Inbound Sales, Sales Enablement, Sales Management
Additional Experience & Training
- Careerist | Tech Sales & Sales Engineer Intern
- Completed intensive sales training and internship focused on SaaS pipeline generation and technical sales support.
- Hands-on experience with HubSpot CRM, outreach workflows, and SaaS sales tools.
- Delivered mock discovery calls, demos, and technical evaluations in partnership with AEs and SEs.
- Practiced advanced prospecting, objection handling, and sales engineering collaboration.
Timeline
Business Development Representative
Vortexa
07.2024 - 04.2025
Sales Development Representative
Yotpo
09.2022 - 06.2024
High School Diploma -
Mount Saint Michael
No Degree - Music Business
Mercy College