Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

NICHOLAS LEGARE

Superior,USA

Summary

Sales and marketing leader with a strong record of driving growth and enhancing brand value across various industries. Expertise in developing and executing impactful strategies, managing key accounts, and launching successful products. Known for building robust stakeholder relationships and applying innovative solutions to complex challenges. Focused on achieving sustained organizational success through effective leadership and a customer-centric approach.

Overview

18
18
years of professional experience

Work History

Regional Sales Manager – Western USA

100Percent
San Diego, CA
10.2023 - Current
  • Established and led high-performing salesforce, enhancing brand presence in specialty retail.
  • Managed seven independent sales agencies nationwide to optimize market coverage.
  • Planned and executed regional and national trade shows, significantly boosting brand visibility.
  • Engaged key clients to strengthen partnerships and address unique needs.
  • Developed sales forecasts and schedules to achieve targeted productivity goals.
  • Designed tailored sales programs and incentives, increasing new door count by 80 percent.
  • Conducted regular market analysis to identify trends and refine sales strategies.
  • Held weekly meetings with representatives to resolve issues and provide customized training.

Regional Sales and Business Development Manager

Revo Inc.
New York, NY
04.2023 - 10.2023
  • Redefined Revo’s brand identity to enhance core values and market presence.
  • Cultivated partnerships with specialty retailers to broaden customer reach.
  • Directed strategy for specialty and key account relationships, boosting brand visibility.
  • Maintained databases of existing customers and prospective leads to improve outreach.
  • Presented compelling business proposals to stakeholders, emphasizing value propositions.
  • Oversaw trade show selection and planning to optimize outreach efforts.
  • Participated in weekly meetings with executive leadership to review progress toward goals.
  • Managed regional partnerships, sponsorships, and ambassador communities to increase brand engagement.

Director of Sales

Entreprises Nolk Inc.
Montreal, CA
03.2021 - 04.2023
  • Led planning and execution of B2B program strategy aligned with Nolk’s global impact mission.
  • Developed omnichannel sales and marketing strategy, increasing physical retail revenue.
  • Drove $8 million in revenue through global sales strategies across five brands.
  • Championed B2B distribution planning for portfolio including Wolf and Grizzly, Lototec, Kana and Alex Bottle.
  • Established and managed sales agencies and distributors domestically and internationally.
  • Sourced and integrated NuOrder B2B eCommerce platform, streamlining ordering processes.
  • Automated sales processes to enhance customer and dealer experiences.
  • Created retail display program, achieving 20% increase in annual sales.

Director of Sales | Co-Founder

Medilog LLC
Boulder, CO
07.2020 - 03.2021
  • Spearheaded initiatives to position company as top manufacturer of durable, child-resistant containers.
  • Led collaboration with retailers to promote sustainable, reusable container solutions.
  • Pioneered entry into multiple verticals, enhancing market reach and diversifying revenue streams.
  • Contributed to product development planning, achieving cost-effective, high-volume container solutions.
  • Prepared brand for successful series-A funding round, securing critical growth resources.

Director of Business Development

HEXA | Custom
Boulder, CO
12.2019 - 07.2020
  • Launched a startup offering an innovative web-based B2B platform for customizable, made-to-order apparel in the promotional products industry.
  • Developed and managed high-performing sales and marketing team, achieving increased market share.
  • Executed the distributor acquisition strategy, adding 400 distributors and significantly expanding the customer base.
  • Created comprehensive training programs for distributors to enhance sales effectiveness and growth.
  • Identified and pursued new business opportunities, driving revenue growth and market expansion.
  • Planned and managed tradeshows, enhancing brand exposure and generating leads through recognized booth design.
  • Led product development initiatives, introducing raincoats and duffel bags to diversify offerings.
  • Executed go-to-market strategy centered on customization, boosting customer engagement and loyalty.

Director of Sales

ROVR Products
Niwot, CO
09.2019 - 12.2019
  • Recruited to establish and expand a wholesale business for a new premium outdoor lifestyle brand.
  • Developed targeted sales and retail marketing strategy to drive growth.
  • Established, trained, and managed sales agencies.
  • Cultivated relationships with global distributors.
  • Managed key accounts and executed effective expansion plans to enhance profitability.
  • Developed sales strategies to enhance market penetration and customer engagement.
  • Analyzed market trends to identify new business opportunities and potential clients.
  • Negotiated contracts with vendors, suppliers, distributors and other businesses.
  • Utilized forecasting techniques to track new product sales performance, optimizing inventory management.
  • Loaded $780K in wholesale business into 2020 pipeline, surpassing sales targets.
  • Collaborated with Sales Operations Manager to enhance shipping and distribution, improving profitability by 5%.

National Sales Manager

Native Eyewear
Boulder, CO
05.2018 - 09.2019
  • Exceeded company sales objectives across all regions as senior sales executive for prominent eyewear brand.
  • Drove sales growth and maximized profitability while nurturing relationships with key accounts.
  • Led a team of sales coordinators, operations personnel, and sales agencies to ensure successful outcomes.
  • Achieved on-budget delivery and profitability in 2018 and 2019 through strategic management.
  • Collaborated with regional sales agencies, increasing revenue by 10% at REI and 20% at Sportsman’s Warehouse.
  • Recruited and trained six new sales agencies in high-growth territories, implementing effective strategies.
  • Introduced an incentive program that resulted in an average sales increase of 15% in flat accounts.
  • Developed a specialized sales plan for Southeast region, generating a 300% revenue increase in 2018.

Sales and Marketing Manager

Native Eyewear
Longmont, CO
06.2017 - 05.2018
  • Identified and evaluated new marketing opportunities to enhance sales strategies.
  • Developed and executed 2018 marketing plan, strengthening brand presence and market positioning.
  • Established strategic partnerships with television and web-based series to drive sales in hunt/fish market.
  • Managed athlete and ambassador team, leveraging relationships to boost brand awareness.
  • Led project management for 2018 brand book, ensuring timely delivery aligned with strategic goals.
  • Collaborated with agency leaders to implement sales plans focused on dealer account growth.
  • Consulted on website, social media ads, and email campaigns to enhance visibility and profitability.
  • Executed national sales summit, fostering team alignment to achieve operational objectives.

Regional Sales Manager

Native Eyewear
Longmont, CO
10.2016 - 06.2017
  • Led Eastern U.S. sales team to exceed targets and drive revenue growth.
  • Utilized strong leadership skills to enhance team alignment and engagement.
  • Conducted market research to identify high-potential retailers for strategic targeting.
  • Optimized prospecting and marketing initiatives to boost sales volume and market share.
  • Developed quarterly goals focused on account retention and increased sell-through rates.
  • Established strong relationships with key customers to foster collaboration and engagement.

Sales Representative

Native Eyewear
Denver, CO
04.2015 - 10.2016
  • Transformed underperforming brand into regional leader through strategic analysis and data-driven planning.
  • Drove sales growth in the Rockies territory, increasing revenue from $400K to $785K.
  • Opened 24 new dealer accounts in six months, generating $105K in additional revenue.
  • Developed effective sales program, achieving 70% increase in specialty account sales.
  • Managed key accounts including Sportsman’s Warehouse and TJX Stores, driving significant sales growth.
  • Rebuilt closeout sales program with Backcountry.com, resulting in 19% increase in full-price sales.
  • Led new goggle program from development to launch, ensuring strong market positioning.
  • Established regional athlete/ambassador program, boosting brand awareness and loyalty.

Sales Representative

ZEAL Optics
Boulder, CO
04.2013 - 04.2015
  • Established brand foundation in Rockies region through targeted sales strategies and relationship building.
  • Drove sales growth by expanding account base with 43 new doors and 54 display placements.
  • Secured window laminate advertising for 14 accounts, enhancing branding opportunities with low-cost solutions.
  • Achieved North American Sales Rep of the Year in 2014, outperforming 184 representatives.
  • Mentored sales team on prospecting, account retention, and event activation to boost performance.
  • Managed development of new goggle packaging, ensuring product protection and elevated presentation.

Regional Field Marketing Manager

Oakley Inc.
Denver, CO
05.2012 - 04.2013
  • Executed field marketing operations and initiatives across mountain west region, ensuring effective team activations and campaign success.
  • Collaborated with Key Account Manager to identify target accounts and implement monthly action plans for education events.
  • Delivered quarterly technical and design training on Oakley golf, snow, athletic apparel, and footwear to salesforce and public.
  • Managed logistics and served as project manager for regional and national events, including Oakley Pro-Am and Waste Management Open.

Rolling O Lab Manager

Oakley Inc.
Foothill Ranch, CA
02.2008 - 05.2012
  • Co-developed and managed Rolling O Lab, transforming product testing and customer engagement.
  • Contributed to development of Rolling O Lab Program, achieving highest marketing success in company history.
  • Managed team of five Factory Pilots while planning year-long tour for seamless event execution.
  • Selected by Oakley Olympic Planning Committee to represent company at 2010 Winter Olympics and 2012 Summer Olympics.
  • Directed all aspects of month-long tour in Australia, supporting events like Tour Down Under and Pro-am golf.

Education

Bachelor of Arts - Environmental Planning And Policy / Ski Business

University of Maine At Farmington
05.2000

Skills

  • Sales and business development
  • New market and vertical development
  • CRM implementation and management
  • Premium outside sales team leadership
  • Developing and managing sales pipelines and forecasts
  • Collaborating with cross-functional teams to drive sales and business growth
  • Client and partner relationships
  • Expertise in consultative techniques and relationship building
  • Global client relationship management
  • Customer-centric approach
  • Marketing strategy and implementation
  • Retail display design and customer experience
  • Brand catalog layout, direction, and copy
  • Product packaging direction and management
  • Trade show booth building, planning, and execution
  • Retail marketing
  • Communication and presentation
  • Creating and delivering persuasive sales presentations and proposals
  • Exceptional communication and leadership skills
  • Critical thinking and strategic decision-making
  • Tracking and reporting on OKR performance

Accomplishments

  • Strategy, development, and implementation of B2B sales programs and GTM strategies for multiple D2C first brands in a wide array of categories including outdoor, travel, kitchen, fashion, and motorcycle accessories.
  • Planned and implemented an incremental bonus incentive that resulted in a 15% increase in sales.
  • Developed a new tradeshow program, cutting storage and staging costs. Yearly savings of $100K derived from a modular and efficient booth design along with vastly improved logistics.
  • Built a successful retail display program complete with design, manufacturing, and logistics resulting in an authentic customer experience and a 20% increase in sales.
  • National Sales Rep of the Year

Timeline

Regional Sales Manager – Western USA

100Percent
10.2023 - Current

Regional Sales and Business Development Manager

Revo Inc.
04.2023 - 10.2023

Director of Sales

Entreprises Nolk Inc.
03.2021 - 04.2023

Director of Sales | Co-Founder

Medilog LLC
07.2020 - 03.2021

Director of Business Development

HEXA | Custom
12.2019 - 07.2020

Director of Sales

ROVR Products
09.2019 - 12.2019

National Sales Manager

Native Eyewear
05.2018 - 09.2019

Sales and Marketing Manager

Native Eyewear
06.2017 - 05.2018

Regional Sales Manager

Native Eyewear
10.2016 - 06.2017

Sales Representative

Native Eyewear
04.2015 - 10.2016

Sales Representative

ZEAL Optics
04.2013 - 04.2015

Regional Field Marketing Manager

Oakley Inc.
05.2012 - 04.2013

Rolling O Lab Manager

Oakley Inc.
02.2008 - 05.2012

Bachelor of Arts - Environmental Planning And Policy / Ski Business

University of Maine At Farmington

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