NICHOLAS LELLA
Manhattan
Summary
Accomplished Head of Marketing with attention to detail and a proven track record of success in strategic marketing and business development. Leveraging extensive knowledge of market trends, consistently establishes clear objectives and effectively leads team members towards achieving them. LinkedIn: Nicholas-Lella
Overview
11
11
years of professional experience
Work History
Head of Marketing
OnPoint Pharmacy
04.2022 - Current
- Oversee the development of a cohesive visual identity, including logo design, color schemes, and ensuring consistent and recognizable brand representation across all 13 locations.
- Increase brand awareness by developing and implementing strategic marketing campaigns.
- Develop engaging and impactful brand messaging that resonates with 20,000+ customers, emphasizing the pharmacy's unique value proposition.
- Implement community engagement initiatives and strategic sponsorships to strengthen the brand's presence and reputation.
- Collaborate with sales teams to develop integrated promotional campaigns targeted towards providers and patients which increase overall revenue growth.
Director of Marketing & Communications
NYC Health + Hospitals
04.2020 - 02.2022
- Spearheading major marketing and communication projects within the nursing department for the largest public hospital system in the country
- Building an annual report to increase awareness throughout the medical field
- Led the presentations for the 2020 Nursing Leadership Retreat
- Maintaining daily dialogue with Chief Nursing Officers from each of the 16 hospitals in the system to go over marketing strategies
- Conduct a social media presence on Twitter in order to increase and highlight the visibility of the nursing program
- Developing weekly email blasts based off monthly projects to build on the 9k+ nurses in the system
Marketing Director
Farmingdale Physical Therapy West
09.2016 - 03.2020
- Liaise between major hospitals and medical facilities with C-Level executives
- Led media strategies to be voted "Best Physical Therapist" on Long Island 17', 18', 19'
- Supervised monthly workshops and networking events to drive business throughout Long Island
- Measured and reviewed daily metrics and analytic research to build positive ROIs
- Managed and maintained annual marketing budget in excess of $240,000 plus
- Weekly marketing meetings to outline and review team KPI's
- Launched multiple marketing methods for B2B, and B2C to increase sales monthly by 20%
- Directed all digital marketing and social media systems to ensure customer recognition with monthly newsletters and daily social media posts
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations
Marketing Manager
JUVA Skin And Laser Dermatology
09.2015 - 01.2016
- Managed daily meetings with other companies to discuss new partnership opportunities
- Facilitated weekly meetings with upper management to invent creative digital marketing strategies (SEO/SEM)
- Increased social media followers across all accounts by 75%
- Utilized all media accounts to promote upcoming events and generate excitement regarding upcoming products and services via email marketing campaigns
- Spearheaded social events that improve the company's visibility through out Manhattan
- Networked with other professional's outside of the workplace to strengthen new business relationships with clients
Brand Marketing Manager
CityMD
09.2013 - 09.2015
- Supervised Queens, Nassau and Suffolk CityMD offices by advancing relationships with community businesses
- Engaged with clients from various outlets such as pharmacies and schools to promote care by providing information on services offered
- Coordinated marketing events at various venues in the surrounding area, along with maintaining monthly budgets
- Researched and organized extensive lists of doctors, pharmacies, schools and community partnerships to market services provided by CityMD
- Cultivated relationships to build the brand within the community, which increased locations from 4 to 8
Education
Bachelor of Science - Sociology
Queens College
New York, NY2012
Skills
- Branding
- Customer Relationship Management (CRM)
- Digital Marketing
- Event Management
- Market Analysis
- Social Media Marketing
- Strategic Marketing
- Start Up Experience!
Timeline
Head of Marketing
OnPoint Pharmacy
04.2022 - Current
Director of Marketing & Communications
NYC Health + Hospitals
04.2020 - 02.2022
Marketing Director
Farmingdale Physical Therapy West
09.2016 - 03.2020
Marketing Manager
JUVA Skin And Laser Dermatology
09.2015 - 01.2016
Brand Marketing Manager
CityMD
09.2013 - 09.2015
Bachelor of Science - Sociology
Queens College
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