Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nicholas McMillian

Houston

Summary

An experienced leader with a strong track record in managing large-scale projects and building successful brands. Skilled in driving operational efficiency, implementing innovative solutions, and creating retail sales and execution strategies that drive business growth. Adept at fostering high-performing teams, aligning strategies with organizational goals, and adapting to evolving business needs. Known for enhancing productivity, ensuring brand consistency, and delivering consistent growth.

Overview

7
7
years of professional experience

Work History

Off Premise Channel Director, Topo Chico

Greenhouse Agency
08.2023 - Current
  • Manage, supervise, and coach a sales team of 20 Brand Development Specialists across the United States securing brand strategy execution across multiple sales channels.
  • Enhanced team collaboration and performance through regular communication, goal setting, and performance evaluations.
  • Facilitated cross-functional collaboration for improved decision-making processes within the organization.
  • Spearheaded innovative approaches to resource allocation and strategic planning.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Organized and oversaw trade shows, driving brand awareness and customer interaction.
  • Collaborated with Coca-Cola commercial and brand teams to develop innovative retail plans.

Brand Developer, Topo Chico

The Coca-Cola Company, CCNA
10.2021 - 08.2023
  • Manage, supervise and coach a sales team of 6 Brand Development Specialists in Greater Houston and the surrounding areas securing brand strategy execution across different sales channels (National Accounts, Natural Accounts, Bottler Accounts, and Convenience Retail).
  • Educate & collaborate with bottling partners to ensure brand strategy and smooth transition of accounts to DSD.
  • Develop relationships with bottling partners and store leadership driving value for Topo Chico and customers.
  • Provided creative and executional direction to external agencies, ensuring alignment with overall brand strategy and objectives.
  • Facilitated cross-functional collaboration for improved decision-making processes within the organization.


Brand Development Specialist

Green House Agency
01.2021 - 10.2021
  • Implemented brand strategy execution at assigned National Accounts, Bottler Accounts, and Convenience Retail.
  • Developed relationships with store managers, key decision makers, and bottling partners driving value for Topo Chico and customers.
  • Attained new and increased existing brand facings, while securing superior representation versus the competitive set.
  • Negotiated and obtained high-traffic display while maintaining brand merchandising standards.
  • Collaborated with Regional Sales Manager to implement the addition of Bottler Accounts, and Convenience Retail to the Houston territory.
  • Reviewed and maximized territory plan with Field Sales Manager based on commercial opportunities.


Retail Activation Specialists

JBCStyle
05.2020 - 12.2020
  • Implemented brand strategy execution at assigned National Accounts.
  • Developed relationships with store managers driving value for Topo Chico and customers.
  • Attained new and increased existing brand facings, while securing superior representation versus the competitive set.
  • Negotiated and obtained high-traffic displays while maintaining brand merchandising standards.
  • Reviewed and maximized territory plan with Field Sales Manager based on commercial opportunities.

Brand Abassador

JBCStyle
08.2019 - 04.2020
  • Increased brand awareness through event marketing, demonstrations, and brand promotion.
  • Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
  • Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
  • Generated leads for future business opportunities by collecting customer contact information during promotional events.


Event/Warehouse Operations Manager

Culinaire Catering
11.2017 - 01.2020
  • Managed administrative logistics of events planning and event booking.
  • Managed daily warehouse operations, resulting in reduced waste and optimized space utilization.
  • Liaised with clients to determine exact event requirements.
  • Oversaw preparation and management of events and budgets to deliver at or below projected costs.




Education

No Degree - Business Administration And Management

Houston Community College
Houston, TX

Skills

  • Brand Development
  • Team Management
  • Training and Development
  • Retail Sales
  • Microsoft Office
  • Market Research
  • Marketing
  • Distributor Training
  • Strategic Planning
  • Relationship Building

Timeline

Off Premise Channel Director, Topo Chico

Greenhouse Agency
08.2023 - Current

Brand Developer, Topo Chico

The Coca-Cola Company, CCNA
10.2021 - 08.2023

Brand Development Specialist

Green House Agency
01.2021 - 10.2021

Retail Activation Specialists

JBCStyle
05.2020 - 12.2020

Brand Abassador

JBCStyle
08.2019 - 04.2020

Event/Warehouse Operations Manager

Culinaire Catering
11.2017 - 01.2020

No Degree - Business Administration And Management

Houston Community College

Similar Profiles

CREATE PROFILE
Nicholas McMillian