I have gained valuable experience from great companies such as Delaware North, Amherst Alarm and OnCore Golf. I am now currently working at Rich Products where I am utilizing my previous experiences to allow me to succeed in my current marketing role. With a data driven approach, I am able to gather information, draw conclusions, and improve our current web environments from a user experience and SEO perspective.
Responsible for accelerating advancement of Rich’s digital ecosystem to drive traffic and increase online brand engagement. Through innovation and new technology, I am also responsible for maintaining a user-friendly experience.
With a focus on Organic Traffic, I have helped ensure organic traffic grows year over year, while creating a new process to work collaboratively with SEO and SEM. I have outlined KPIs to better measure our efforts, validating the success and learning for future projects. I am optimizing our web environments to perform well from a mobile perspective, while using data to improve web related decisions such as page design and key objectives.
Key Accomplishments: