Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Nicholas Phillips

Buffalo,United States

Summary

I have gained valuable experience from great companies such as Delaware North, Amherst Alarm and OnCore Golf. I am now currently working at Rich Products where I am utilizing my previous experiences to allow me to succeed in my current marketing role. With a data driven approach, I am able to gather information, draw conclusions, and improve our current web environments from a user experience and SEO perspective.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Assistant Manager, Websites & Digital Marketing

Rich Products Corporation
03.2021 - Current

Responsible for accelerating advancement of Rich’s digital ecosystem to drive traffic and increase online brand engagement. Through innovation and new technology, I am also responsible for maintaining a user-friendly experience.


With a focus on Organic Traffic, I have helped ensure organic traffic grows year over year, while creating a new process to work collaboratively with SEO and SEM. I have outlined KPIs to better measure our efforts, validating the success and learning for future projects. I am optimizing our web environments to perform well from a mobile perspective, while using data to improve web related decisions such as page design and key objectives.


Key Accomplishments:

  • Assisted in Increasing YOY Overall Web Sessions 30%
  • Assisted in Increasing YOY Organic Web Sessions 22%
  • Assisted in Increasing Product Detail Pageviews 38%
  • On pace to break 1 Million sessions across the websites I manage in 2023

Marketing Consultant

MPR Restaurants
02.2020 - 12.2022
  • Assist in all facets of marketing for the 5 restaurants and golf course under the MPR umbrella

Marketing / Digital - Social Media Specialist

Amherst Alarm, Inc.
09.2019 - 03.2021
  • Manage and update marketing plans (quarterly/yearly), Website Management - assisted in the relaunch of the company website, transferring over and adding content for the entire website, Report and monitor website analytics (Google Ads/Google Analytics), SEO / SEM Management, Perform regular audits of all design/marketing efforts to measure results, Manage all social media channels, Produce company newsletter - clients and internal, Manage and create marketing campaigns, Develop concepts and assist in the creation of messaging in all media outlets, Produce company videos, Attend and participate in sales meetings, Interface with marketing vendors

Marketing & Sales Coordinator

Gerster Equipment Company
11.2018 - 09.2019
  • Coordinate and support all sales and training activities, Provide marketing support to dealers and employees for equipment, parts, and supplies programs and promotions, Coordinate all aspects of the GEC Ad Club, Maintain and update all company social media channels and company website., Create and distribute monthly customer e-newsletters, Prepare dealer and company sales reports, Coordinate and processes manual updates.

Recruiter

Acara Solutions, An Aleron Company
01.2018 - 10.2018
  • At Aleron, we provide our customers with world-class staff augmentation services and web-enabled tools to manage supply chains
  • We place qualified candidates with the nation's largest and most innovative corporations every day
  • Whether you're a company interested in innovative workforce solutions, or a job seeker looking for a rewarding career opportunity, we invite you to learn more about the Superior Group
  • As a Recruitment Specialist, my main responsibilities include: Receive and qualify job orders; source, screen, interview, check references, test, and submit direct placement and contractor candidates to the customer for consideration, Serve as a liaison between Acara, our customer and the candidate pool, Manage assigned contract labor staff, Made calls to clients and potential client to sell product, Use independent judgment and interviewing skills foundation to select and place contract candidates on contract assignments, Retain staff of temporary/contract employees to meet customer needs, Work closely with other Staffing Supervisors to ensure customer needs are being met, Service existing and new business accounts through regular customer contact/visits

Sales/Marketing Intern

OnCore Golf
02.2017 - 11.2017

GuestPath Summer Intern

Delaware North
05.2016 - 08.2016
  • Created documents used to inform associates about updated policies and procedures the company will use
  • Created presentations by gathering information from databases, analyzing the information and then making conclusions from the findings
  • Learned how to use data and information retrieved to solve current problems and find solutions
  • Communicated and worked with associates face to face when possible, but also through Skype when needed to create multiple projects

Manager

University at Buffalo Football
03.2014 - 12.2017
  • Work and communicate with coaches to execute practice, Train new employees increasing efficiency and productivity, Learned to understand new football terminology to make communication with coaches more effective, Reliable Leader in charge of making sure all equipment and managers are in the right place for every practice

Delta Technician

Delta Sonic
08.2011 - 04.2018
  • Communicate effectively with all customers to create a positive environment, Engage with customers in need of help, always assisting them until the problem was fully solved, Fully understand policies and procedures for daily work, implementing them in customer interactions, Maintained composure in high pressure situations with customers receiving positive write ups as a result

Education

Bachelor's degree - Business Administration and Management, General

University at Buffalo
01.2017

Kenmore West High School
01.2013

Skills

  • Critical Thinking
  • Analytics
  • Web Experience
  • WordPress
  • Data Analysis
  • A/B Testing
  • User Experience (UX)
  • Competitive Analysis
  • Product Management
  • SEO

Certification

  • Social Media Marketing Foundations - LinkedIn
  • Social Media Marketing: Strategy and Optimization - LinkedIn
  • Marketing During a Crisis - LinkedIn
  • Branding Foundations - LinkedIn
  • SEO for Social Media - LinkedIn
  • Creating an Online Video Ad: 1 Writing, Production, and Shooting - LinkedIn
  • 17 Questions to Help Improve Your Marketing - LinkedIn
  • Learning Integrated Content Marketing - LinkedIn

Timeline

Assistant Manager, Websites & Digital Marketing

Rich Products Corporation
03.2021 - Current

Marketing Consultant

MPR Restaurants
02.2020 - 12.2022

Marketing / Digital - Social Media Specialist

Amherst Alarm, Inc.
09.2019 - 03.2021

Marketing & Sales Coordinator

Gerster Equipment Company
11.2018 - 09.2019

Recruiter

Acara Solutions, An Aleron Company
01.2018 - 10.2018

Sales/Marketing Intern

OnCore Golf
02.2017 - 11.2017

GuestPath Summer Intern

Delaware North
05.2016 - 08.2016

Manager

University at Buffalo Football
03.2014 - 12.2017

Delta Technician

Delta Sonic
08.2011 - 04.2018

Bachelor's degree - Business Administration and Management, General

University at Buffalo

Kenmore West High School
Nicholas Phillips